Created by the team at Twenty20.
Your guide to marketing your app in 2015, a year set to be dominated by new opportunities in mobile marketing, social media marketing, app installs ads & more. Mobile app install ads on Facebook have been dominating, but emerging platforms this year will shape a new future for digital advertising. Tumblr, Twitter, Pinterest, Snapchat & Instagram will emerge to rival Facebook this year. Make sure to use native photos on social platforms to improve your ad's performance. Check out the 2015 Marketing Guide to make sure that you're ahead of the curve.
2. 2014, we saw
In
• Incentivized downloads are no
longer effective.
• Podcasts & are
too expensive.
3. 2015, we’ll see
In
• Mobile continue to dominate.
• Twitter, Tumblr & others emerge to
rival Facebook.
• Native social photos give you an
edge.
4. Facebook has been the giant in
mobile app install ads.
67%
33%
Desktop Ads
Mobile Ads
$2.96 billion ad revenue
in Q3 2014.
Mobile ads brought
in $1.97 billion.
Total Revenue Q3 2014
5. , we’ll see
the emergence of some
big, new ad platforms…
2015
But, in
6. Twitter will continue making big strides in its ad
offering, robust with mobile app install ads.
7. More advanced targeting and tracking
options will help you optimize your ads.
ads.twitter.com
13. Promoted Pins
Pinterest showed 111%
growth in active users in the
last six months.
Source: Techcrunch
Promoted Pins will be a huge opportunity for app
marketers to leverage as a growth channel.
14. Source: comScore
Snapchat is 38% BIGGER
than Twitter.
snapchat Ads
Snapchat smartphone penetration amongst
millennials trails only Facebook & Instagram.
15. In a recent survey:
Source: Millward Brown Digital
60% said they liked the ads
in the “Our Story” feed.
snapchat Ads
16. Source: Millward Brown Digital
Compare this to only 7% of
people in the U.S. liking
generic smartphone ads.
snapchat Ads
17. Snapchat Ads are set to be
the most engaging ads of
our generation.
snapchat Ads
18. We’re all waiting to test the
reach of Instagram’s vibrant
300 million MAUs.
Sponsored
But they won’t be your traditional Facebook ads.
19. Sponsored
“Our aim is to make any [ad] you see
feel as natural to Instagram as the
photos you already enjoy.”
Instagram has made it clear:
20. The times, they are a changin’
High-quality
contentto succeed in this new digital world.
You’ll need: