Created by the team at twenty20.com The most important place for marketers today to be focusing is on their brand's digital presence. Read the research and statistics that prove authentic photos to make a huge difference on the performance and consumer affinity of your brand.

1. HOW AUTHENTIC PHOTOS
T r a n s f o r m
DIGITAL MARKETING

2. People want to relate to the
photos they see brands use.

3. Content with relevant photos
receives 94% more views
than the same content
without relevant images.

4. Consumers hate tacky photos that
paint unrealistic images of their world.

5. Relevancy=Authenticity

6. Inauthentic images
can hurt your brand.

7. T r a n s f o r m
Authentic images will
your brand’s marketing.
Learn to improve your
1. Social media performance
2. Content engagement
3. User-generated content

8. Wait! Need authentic
photos for marketing?
Get5FreePhotos
Get real-world stock photos from
Twenty20 to tell your brand’s story.

9. Social media content performs
better with authentic images.
1

10. Tweets with images receive
150% more retweets
than those without.

11. Facebook posts with images receive 2.3x
more engagement than those without.

12. 88% of consumers buy after
pinning a product on Pinterest.

13. On Instagram, photos showing
faces get 38% more Likes than
photos not showing faces.

14. Adding an image every
75-100 words can double
sharing of an article.
2X

15. Consumers engage more
with authentic photos.
2

16. 65% more people remember info
if it’s paired with an image.

17. Brands see 25% increase in
conversions when user-generated
photos vs. professionally staged
product shots.

18. When authentic content is included
in advertising, online stores see a
4x higher click-through rate.

19. User-generated content is king.
3

20. 86% of Millennials say that UGC is a
good indicator of a brand quality.

21. And 50% trust brands more when
they use user-generated content.

22. What are you waiting for?

23. Looking to license real,
authentic photos?
Get5FreePhotos
Twenty20 crowdsources real photos
from top Instagrammers worldwide.
Start your free trial today, risk-free:
Millions of stock photos, all with an
easy, royalty-free license.

24. Authenticity matters.
Get5FreePhotos
Use real-world stock photos to tell your brand’s story.
You’re in good company.