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WHY TODAY’S MARKETING
STRATEGY SHOULD PULL, NOT PUSH
STOP POKING ME
MARKETERS,
people are sheep and will buy
based on whatever you say.
Check out the full #AskGaryVee article here.
The most untrue statement of all is still circulating…“
”-Gary Vaynerchuk
Nobody is trying to meet the consumer
where they actually are. When that TV ad
comes on, the consumer tunes out.
“
”
They pick up their phone and they're
tweeting, texting and updating their status.
“
”
Why aren't you on Facebook with them?
Why aren't you tweeting with them?
“
”
Gary, we couldn’t agree more.
Where are your customers?
Ask yourself the question:
The percent of online
adults continues to rapidly
grow for Facebook,
Linkedin, Pinterest, Twitter,
and Instagram.
They’re on social.
Source: Pew Research Center
251%i n t h e n e x t
f o u r y e a r s
Expect mobile
t o g r o w
Source: eMarketer
And they’re on their phones.
They’re engaging with their friends
and building new relationships.
Sharing photos of everyday moments.
How do you fit into their world?
• Have conversations with them
• Create great content they want
to talk about and share
YOU NEED TO:
Stop pushing them towards your brand
with traditional marketing.
Pull them in with great,
authentic content.
Avoid feeling spammy & fake.
Use authentic, engaging photos to
act like your followers.
Which is an authentic photo?
AUTHENTIC,
REAL-WORLD
STOCK PHOTOS
EXPLORE TWENTY20
Your source for real-world, authentic images.
No more boring stock.
Created by the team at Twenty20.
Authentic, real-world photos
drive engagement.
NEED PHOTOS FOR
YOUR NEXT PROJECT?
EXPLORE TWENTY20

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Marketers, Stop Poking Me | Why Today's Marketing Strategy Should Pull, Not Push