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THE ART OF
VISUAL STORYTELLING
Stories are everything in
the new social media age.
Social Media is storytelling.
Facebook WallsBlogs My Story
Stories are constantly being shared.
40M
posts daily
4.75B
posts shared daily
500M
tweets per day
Use the Art of Visual Storytelling to
shine through the clutter.
Visuals are 55%more memorable
than text.
coolinfographics.com
Of the top brand posts on Facebook
87%of total interactions were
on posts with photos.
Tweets with images receive
150%more retweets.
People interact with visuals
modgility
There are only 3
rules…
WAIT!
Want to read this as a
high-quality PDF?
DOWNLOAD
The 3 ingredients of
Visual Storytelling:
Capture authentic moments
Appeal to the senses
Post universally relevant content
1
2
3
Appeal to the Senses
Have your viewers feel your visuals through the screen
1
Show your stories,
don’t just tell them.
Let the viewer experience the photos.
See
Taste
HearSmell
Touch
Connecting to these senses brings:
Memories, Nostalgia, & Relatability
The stories people love and can relate to
Post universally relevant content.
2
Photos tell relatable stories.
These stories reflect relatable personalities
From the
to theHeroic Playful
Relevance is key.
Content with relevant images get
more views than
content without94%
Show your human side through real-world photos
Capture authentic moments
3
An authentic image tells your 

complex story in a simple way.
It has been proven that users
love seeing genuine photos.
Case Study:
24/7 Laundry Service
Compared the click-through rates on posts with:
Traditional stock
photos
Instagram style
photos
vs.
Case Study:
24/7 Laundry Service
increase in conversion rates
Click Through Rates also increased from
2.35%to
8%
25%
With Instagram-style photos, they saw a
AdAge
Viewers enjoy seeing eye-catching,
candid, & in-motion photos.
And to be effective,
use high quality
real-world photos
to tell your story.
Wrap Up
• Use authentic real-world photos
• Have in action sense filled photos
• Show real people in universal roles
Twenty20 has
45 million+ real,
authentic photos.
• Simple, royalty-free licenses
• Real moments captured by real people
• Professionally reviewed and vetted
FREE SIGNUP
SOCIAL MARKETING
BOOTCAMP
Get six emails over 14 days from social media experts.
Don’t miss out on leapfrogging your peers.
All photos sourced from Twenty20.
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The Art of Visual Storytelling