Moja prezentacja na Aula Polska w dniu 26 czerwca 2014 r.

2. JESTEM
AMATOREM

3. Michał Szafrański
§ Gabi’s husband and father of two
§ Already over 40
§ Blogging about personal finance
and money saving at
http://JakOszczedzacPieniadze.pl
§ Former journalist and Business
Development Director in IT

4. Why
am I
here?
§ 120 000 UU / month
§ 20 539 fans on Facebook
§ 17 975 e-mail subscribers
§ 1052 RSS readers
§ 185 blog posts
§ 15 145 comments (average 80)
§ Over 470 comments on the
most popular post
§ 29 podcast episodes

5. § daadasdad

6. DWA LATA BLOGOWANIA

7. HOW TO
GET TRAFFIC

8. 40% CONTENT CREATION
60% MARKETING

9. § Most media doesn’t
belong to us
– Google
– Facebook, Twitter, G+
– RSS
§ Mailing list!
§ Reply to emails
§ Comment on other blogs
§ Guest posting
40% CONTENT
60% MARKETING

10. DWA LATA BLOGOWANIA

11. BE EVERYWHERE!
§ Blog – your home base
§ YouTube
§ Podcast
§ Social Media
– Facebook, Twitter,
LinkedIn, Google+
§ Traditional Media
§ Conferences

12. TRAFFIC SOURCES: 6 MONTHS
42%
21%
13%
14%
8% 2% Organic search
Direct
Email
Referral
Social
Other

13. DOES MEDIA BRING TRAFFIC?

14. NEWSLETTER STATS
May 2013:
1192
subscribers
July 2013:
2660
subscribers

15. FACEBOOK FANPAGE STATS
June 2013:
1744 likes
June 2014:
20 553 likes

16. TIPS & TRICKS
§ Custom-written newsletter
with a personal touch
§ Several social media
messages
§ E-mail autoresponder with
„best articles” links
§ „A year ago on my blog…”
§ Wykop.pl

17. PICTURE MATTERS!

18. TRACK & ENGAGE!
§ Check who is linking to you
– Trackbacks
– Google Analytics
– Clicky.com
– Google Alerts
§ Check who is talking about you
– SentiOne.pl
– SoTrender.pl
§ Engage
§ Give back! Promote other good
content

19. HOW TO BUILD / GAIN TRUST?
§ Full financial transparency
– Spending reports
– Income reports
– My net worth
§ “Write Epic Shit!” - Corbett Barr J
§ Be human – showing not only “ups” but also “downs”!
§ Direct and open communication
§ Every email is important!

20. Social proof

21. SOCIAL PROOF
§ „Chicken and the egg” problem
– First comments
– People read… when they see
others are reading
§ Trust is built thanks to:
– Your face
– User comments and opinions
– Other bloggers linking to you
– Media
– Contracts and references

22. SOCIAL PROOF
§ Ask for opinions and use them
– Show surveys results
– Show your human face and gently disagree
§ Promote your commenters and thank
them for feedback
§ Make shareable content
– They share when it makes them smarter
looking and better
– Ask them to share
– Make it easy! – ready to use tweets

23. MOJA
STRATEGIA

25. JAK ROZUMIEM SOCIAL MEDIA
§ Media społecznościowe wzmacniają przekaz
– Świetny przekaz = fani Cię uskrzydlą i poniosą daleko
– Przekaz do dupy = mleko się rozleje…
§ Czytelnicy i fani są inteligentni
§ Wierzę, że ludzie są dobrzy i szukają normalności
§ Traktuję dialog w SM jak rozmowę twarzą w twarz
§ Uważam, że świadczą o mnie czyny a nie słowa

26. CASE STUDY 1

28. REKLAMA FB
§ 1838 kliknięć
§ 3,16% założyło lokatę
§ 58 lokat
§ Przychód: 58 * 60 zł =
3480 zł
§ Koszt: 1265,64 zł
§ Stopa zwrotu inwestycji
= 275% J

29. CASE STUDY 2

35. BLOG MA MOC!
§ 3346 lokat
§ 200 875 zł przychodu
(potencjalnie)
§ 3 statusy w social media
§ Statystyki:
– 57 715 odsłony
– Konwersja 5,8%!
– Od 3,3 mln zł do 16,5
mln kapitału dla banku

36. Moc skutków ubocznych

37. THE POWER OF A
PODCAST

38. 2007

42. December 2007

43. 2008

44. 3 years of struggle

45. 2009… 2012
§ Link do historii na
blogu – z wózka do
maratonu
September 2012

46. @PatFlynn
http://www.smartpassiveincome.com/my-monthly-income-report-october-2012/
http://www.smartpassiveincome.com/my-monthly-income-report-october-2012/

47. My story is ALIVE

48. Pat Flynn & CreativeLive

49. My story is ALIVE
§ Paweł Krzos
– Reader of my blog!
§ He started running on the
20th of July 2013 and
listened to my podcast!
§ At the end of September he
completed the marathon
in 4:11:56
§ „Michal, I was able to do it
thanks to your inspiration…”

50. PatFlynn

52. Summary
§ Content is king! – your content
determines how you will be perceived. You
have 100% control over it! But…
§ Marketing is queen! – even the best
content can be unnoticed if you won’t let the
world know about it
§ Be yourself and follow your heart –
that’s your key differentiator
§ Connect with inspiring people
§ Catch the wave and open up
for side effects!
„Passion
makes
hard work
meaningful”
Michał Szafrański

53. JESTEM
AMATOREM

54. Pytania?