Brad and Lisa asked their wedding videographer, Alan, to include some special songs in their wedding video. However, Alan is unable to license the songs through normal channels as most popular songs are unavailable. This leaves Alan with the dilemma of either excluding the songs or using them illegally. The document then introduces a new online platform called Tracks that would allow videographers to easily license millions of songs for use in life event videos, ensuring the videos can be legally shared on social media. It describes how videographers could browse, license and download watermarked content through the Tracks platform to give customers the music they want in their videos.

2. Everybody
has a
soundtrack
Brad and Lisa have a soundtrack. Their
special songs have so much meaning in
their lives, and there is no question which
songs they will use in their wedding video.
The video would simply be incomplete
without them…
They told Alan, their wedding videographer
about their special songs and asked him to
use them in the video…

3. Now Alan has a dilemma. He’s
unable to purchase licenses for
Brad and Lisa’s songs from any
of the usual “micro-licensing”
sites. The overwhelming
majority of popular songs are
simply unavailable on them.
Even were he to include the
desired songs without licensing
them, the video would be taken
down from social media sites.
And he’d also be breaking the
law.
So, what to do?
Use the song illegally and risk being
sued for copyright infringement.
Use the song illegally and be unable to
post the video to social media
Use an unknown song by an unknown
artist that is meaningless to bride &
groom
Exclude the life soundtrack song from
the major life event
Be unable to give the customer what
he or she wants

4. An online storefront for micro-licensing of millions of well known and well loved
songs for use within life event videos and photomontages.
Catalog of millions of
well known songs
Simple yet powerful user
interface
Social Media compatibility
for sharing life event
videos
Easy-to-like pricing. Music
is a major part of the video
but only a very small
percentage of its cost
High level industry
backing and support

5. The end result is not a new idea. People have been putting songs into life event videos for
decades.
How they do that is about to change…
Let’s be clear

6. The TracksTeam
Michael Gordon
CEO
Avi Lieberman
CTO
Sean Melia
LICENSING & COMPLIANCE
Yaacov Ben Yaacov
DIRECTOR
Jason Glick
DIRECTOR
Boaz Ben Yaacov
DIRECTOR

7. Why the timing is perfect

8. How it works
Rights holders publish
content to the Tracks™
platform. The platform
specifies the fees for various
uses.
The platform provides
licensing reporting to rights
holders, and disburses
license revenues.
Videographer can browse
and license content from
millions of songs on the
Tracks™ platform. Payment
is made via the platform.
Videographer is given a
“license identifier” for the
specified content and also
downloads uniquely
watermarked content.
™

9. How it works
Videographer uploads
finished projects to social
media via Tracks™ platform
Upload to social media via
Tracks platform ensures
project is legal and will not be
taken down
™

10. Special Features
Collaborator input for
song selection
Discounts for industry
organisations
Innovative song collections
for ease of use
Sub-projects within
events for easy sorting
Videographer gallery for
sharing great works
™