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Webinar OKR & Business Objectives - April 2020 - Michelangelo Canonico
If you don’t know
where you are going
You might not be there
Why we are here
Align Business strategy and
Product Vision
90%Aligning employee goals to the organisation’s
Top priority is critical for business success
(Betterworks Continuous Performance Management® Survey)
OKR
Brief History
1954
2014 Namely and “cascading OKR”
• MBO about the
what, OKR the
what and how
• annual vs
quarterly or
monthly
• private and
siloed vs public
and transparent
• top down vs
bottom up
• tide to
compensation vs
almost divorced
from
compensation
OKR vs MBO
Less Is More
Focus on what matters
This is all about truly transformational team
Combine their ambition
to their passion and
their purpose
Objectives are:
What I want to accomplish
Put a man on the
moon by the end of
the decade
Objectives
• Light Weight
• Memorable qualitative
description of what you want
to achieve
• Inspirational and engaging
• O and KR if O is well defined
KR can easily reach it
• Cascading bidirectionally
Light-weight informative overview of OKRs
From 0.1 to 0.6
Google
Key Results are:
How I will accomplish the
objective
Build a lunar module weighing under
40,000 pounds by December 1965
Key Results
• No more than 5 key results for
a single objective
• Explain the benefits
John Doerr recommendation
A template for OKR
I will objective as measured by
key result 1 , key result 2 , key result 3
He recommends a maximum of 5 Objectives in each
quarterly period, each with 5 or fewer Key Results
OKR example
OKR example
Product/Service
• Consistency in your narrative
Strategy
From Vision to Product
Product Strategy & Product Roadmap
Visual OKR Canvas
Michelangelo Canonico
An Objective
Does not quantify a Goal
It does not have a logical connection
with higher-level corporate
objectives and Vision by definition
The Qualitative Objective
• An Objective is a business goal
which is usually not
quantifiable:
• “write a light-weight
informative overview of OKRs”
What’s wrong!
Reduce the gap
Establish the right coaching
mindset
Books
• …and the Tom Gilb gifts
• https://www.google.com/url?
sa=t&rct=j&q=&esrc=s&source=web&cd=1
&ved=2ahUKEwiJ2piIn_zoAhXJiFwKHUmfD
IUQFjAAegQIARAB&url=http%3A%2F%2Fc
oncepts.gilb.com%2Ftiki-
download_file.php%3FfileId%3D879&usg=
AOvVaw2f4fRDw0fy3WxLf5Nrgnph
• https://medium.com/@kaigilb/by-tom-
gilb-kai-gilb-c64f9535610c
… only the ones I read!
Michelangelo Canonico
info@michelangelocanonico.com
My Linkedin profile
@mickheycanonico
michelangelo_shots

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OKR & Business Objectives - Agile Evangelists Webinar talk April 2020