SlideShare une entreprise Scribd logo
1  sur  52
Télécharger pour lire hors ligne
What Would the Community Manager Do?


                 Do It With Drupal
                       Dec 10, 2009
                       Micki Krimmel
               NeighborGoods.net
                        @mickipedia
                            #WWCMD



Friday, December 11, 2009
WWCMD



Friday, December 11, 2009
CEO has to do layoffs

                               Negative blog
                                comments

               WWCMD         Biz Dev not in tune
                                with Product

                            Competitors stealing
                              your best ideas

Friday, December 11, 2009
Friday, December 11, 2009
Daniel H Pink. A Whole New Mind. New York: Penguin, 2005. 49.



Friday, December 11, 2009
“We are moving from an economy and a society built on the logical
    linear computer like capabilities of the “Information Age” to an economy
     and a society built on the inventive, empathetic, big picture capabilities
          of what’s rising in its place, the Conceptual Age” - Daniel Pink




                            Daniel H Pink. A Whole New Mind. New York: Penguin, 2005. 49.



Friday, December 11, 2009
Photo courtesy of World Bank Photo Collections http://www.flickr.com/photos/10816734@N03/2766433018/
Friday, December 11, 2009
Photo by James Jyu http://www.flickr.com/photos/32593095@N00/13042995/
Friday, December 11, 2009
Photo by Nathan Gibbs http://www.flickr.com/photos/57954193@N00/301565217/
Friday, December 11, 2009
Photo by Nathan Gibbs http://www.flickr.com/photos/57954193@N00/301564796/
Friday, December 11, 2009
Photo by Kalandrakas http://www.flickr.com/photos/eelssej_/394781835/
Friday, December 11, 2009
Friday, December 11, 2009
“Markets are
                            Conversations”




Friday, December 11, 2009
Friday, December 11, 2009
                                     ?
                            What is a Community
                                 Manager?
Web Strategy
          by Jeremiah
          web-strategist.com/blog



         The Four Tenets
              of the
       Community Manager




                                                   Photo by Laughing Squid
                                    http://www.flickr.com/photos/laughingsquid/462007028/
Friday, December 11, 2009
listening
         Community          customer service
                            solving needs
          Advocate          true to vision



Friday, December 11, 2009
PR
              Brand         events & panels
            Evangelist      participate
                            vision/personality



Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Your Biggest Fan
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Increase Sales
       Decrease Support Costs
                      How many leaders?
                            Happy users?
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
listening
         Community          customer service
                            solving needs
          Advocate          true to vision



Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
PR
              Brand         events & panels
            Evangelist      participate
                            vision/personality



Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
“The Biggest Business Blunders
                                  Ever,” Forbes.com

Friday, December 11, 2009
Friday, December 11, 2009
Metrics


                    • Stats = Silent feedback
                    • Build BEFORE you launch new features


Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
trashy dating site




Friday, December 11, 2009
trashy dating site




Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
Friday, December 11, 2009
NeighborGoods.net/groups/diwd
Friday, December 11, 2009
What Would the Community Manager Do?


                 Do It With Drupal
                       Dec 10, 2009
                       Micki Krimmel
               NeighborGoods.net
                        @mickipedia
                            #WWCMD



Friday, December 11, 2009

Contenu connexe

Similaire à WWCMD - What Would the Community Manager Do?

Well-designed Good(s)
Well-designed Good(s)Well-designed Good(s)
Well-designed Good(s)Tim Salazar
 
What are You Afraid of: Planning, to Win on Appeal
What are You Afraid of:  Planning, to Win on AppealWhat are You Afraid of:  Planning, to Win on Appeal
What are You Afraid of: Planning, to Win on AppealScott Key
 
Top 10 Things Every New Language Program Administrator Should Know
Top 10 Things Every New Language Program Administrator Should KnowTop 10 Things Every New Language Program Administrator Should Know
Top 10 Things Every New Language Program Administrator Should Knowpszasz
 
Social Media And Rural Internet Connectivity Projects At Conkers
Social Media And Rural Internet Connectivity Projects At ConkersSocial Media And Rural Internet Connectivity Projects At Conkers
Social Media And Rural Internet Connectivity Projects At ConkersProjects Webmedia
 
Mkt571.Augsep09.1.Slideshare
Mkt571.Augsep09.1.SlideshareMkt571.Augsep09.1.Slideshare
Mkt571.Augsep09.1.SlideshareLawrence
 
Horn Creek Leadership Retreat
Horn Creek Leadership RetreatHorn Creek Leadership Retreat
Horn Creek Leadership RetreatGomindSHIFT
 
State Of Digital2009
State Of Digital2009State Of Digital2009
State Of Digital2009Mark Wagner
 
Keys to successful community growth with mobile
Keys to successful community growth with mobileKeys to successful community growth with mobile
Keys to successful community growth with mobileMobileMonday Switzerland
 
Het verhaal van het Handboek Communities
Het verhaal van het Handboek CommunitiesHet verhaal van het Handboek Communities
Het verhaal van het Handboek CommunitiesErwin Blom
 
Sliwinski 27 11 09
Sliwinski 27 11 09Sliwinski 27 11 09
Sliwinski 27 11 09Synkreo
 
BDW: How To Pitch Your Ideas
BDW: How To Pitch Your IdeasBDW: How To Pitch Your Ideas
BDW: How To Pitch Your IdeasDavid Cohen
 
Semantic Web and Marketing talk at MIT
Semantic Web and Marketing talk at MITSemantic Web and Marketing talk at MIT
Semantic Web and Marketing talk at MITAericon
 
Social Media and Tourism
Social Media and TourismSocial Media and Tourism
Social Media and TourismMatt Dickman
 
Batista Filipe A00725354 Lab 2
Batista Filipe A00725354 Lab 2Batista Filipe A00725354 Lab 2
Batista Filipe A00725354 Lab 2guest5e035f5
 
20121206 social media voor jonge balie groningen
20121206 social media voor jonge balie groningen20121206 social media voor jonge balie groningen
20121206 social media voor jonge balie groningenLykle de Vries
 
Haardlezing Social Media voor Jonge Balie Groningen
Haardlezing Social Media voor Jonge Balie GroningenHaardlezing Social Media voor Jonge Balie Groningen
Haardlezing Social Media voor Jonge Balie GroningenLykle de Vries
 

Similaire à WWCMD - What Would the Community Manager Do? (20)

Well-designed Good(s)
Well-designed Good(s)Well-designed Good(s)
Well-designed Good(s)
 
What are You Afraid of: Planning, to Win on Appeal
What are You Afraid of:  Planning, to Win on AppealWhat are You Afraid of:  Planning, to Win on Appeal
What are You Afraid of: Planning, to Win on Appeal
 
Top 10 Things Every New Language Program Administrator Should Know
Top 10 Things Every New Language Program Administrator Should KnowTop 10 Things Every New Language Program Administrator Should Know
Top 10 Things Every New Language Program Administrator Should Know
 
Social Media And Rural Internet Connectivity Projects At Conkers
Social Media And Rural Internet Connectivity Projects At ConkersSocial Media And Rural Internet Connectivity Projects At Conkers
Social Media And Rural Internet Connectivity Projects At Conkers
 
Mkt571.Augsep09.1.Slideshare
Mkt571.Augsep09.1.SlideshareMkt571.Augsep09.1.Slideshare
Mkt571.Augsep09.1.Slideshare
 
Horn Creek Leadership Retreat
Horn Creek Leadership RetreatHorn Creek Leadership Retreat
Horn Creek Leadership Retreat
 
State Of Digital2009
State Of Digital2009State Of Digital2009
State Of Digital2009
 
Keys to successful community growth with mobile
Keys to successful community growth with mobileKeys to successful community growth with mobile
Keys to successful community growth with mobile
 
Het verhaal van het Handboek Communities
Het verhaal van het Handboek CommunitiesHet verhaal van het Handboek Communities
Het verhaal van het Handboek Communities
 
Sliwinski 27 11 09
Sliwinski 27 11 09Sliwinski 27 11 09
Sliwinski 27 11 09
 
Blogs
BlogsBlogs
Blogs
 
Why Twitter Matters
Why Twitter MattersWhy Twitter Matters
Why Twitter Matters
 
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expertDía 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
 
Brightway Software's Approach
Brightway Software's ApproachBrightway Software's Approach
Brightway Software's Approach
 
BDW: How To Pitch Your Ideas
BDW: How To Pitch Your IdeasBDW: How To Pitch Your Ideas
BDW: How To Pitch Your Ideas
 
Semantic Web and Marketing talk at MIT
Semantic Web and Marketing talk at MITSemantic Web and Marketing talk at MIT
Semantic Web and Marketing talk at MIT
 
Social Media and Tourism
Social Media and TourismSocial Media and Tourism
Social Media and Tourism
 
Batista Filipe A00725354 Lab 2
Batista Filipe A00725354 Lab 2Batista Filipe A00725354 Lab 2
Batista Filipe A00725354 Lab 2
 
20121206 social media voor jonge balie groningen
20121206 social media voor jonge balie groningen20121206 social media voor jonge balie groningen
20121206 social media voor jonge balie groningen
 
Haardlezing Social Media voor Jonge Balie Groningen
Haardlezing Social Media voor Jonge Balie GroningenHaardlezing Social Media voor Jonge Balie Groningen
Haardlezing Social Media voor Jonge Balie Groningen
 

Dernier

Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 

Dernier (20)

Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 

WWCMD - What Would the Community Manager Do?