Oana IORDACHE Phone: +40 21 207 70 00 ext. 1113 Fax: +40 21 207 70 70 E-mail: oana.iordache@romexpo.ro

2. ABOUT AMBIENT EXPO
AMBIENT EXPO is the most
important fair in Central and
South-Eastern Europe that offers an
extensive range of products and
systems for interior and outdoor
decoration and furniture.
The exhibition is addressed both to
companies in the home & deco
sector, and to the general public
interested in new trends on
materials, design and technology.
“Visitors will be surprised to
discover, during this large scale
event, high quality products
exhibited by the companies.”
(AMBIENT EXPO 2013 exhibitor)
During the 2014th edition of
AMBIENT EXPO, the focus will be
put on exhibiting the latest trends
in decoration, as well as on giving
counsel on house design projects.

3. THEMATIC
The exhibition offers a compact presentation of the market,
designed to cover all the areas of interest:
• Finishing products and systems
• Interior decoration
• Utility exterior decoration
• Furniture
• Swimming pools
• Electric and electronic devices
• Real estate offers in the residential field
Special attention is given to each company in order to
guarantee maximum profitability of the investments
through a visible positioning.

4. AMBIENT EXPO 2013
Retrospective
Exhibitors and
visitors from 7 countries
Austria
Italy
Romania
Bulgaria
Greece
Poland
Hungary

5. AMBIENT EXPO 2013 PHOTO RETROSPECTIVE

6. AMBIENT EXPO 2013 IN FIGURES
108 attending companies
92 Romanian companies
16 foreign companies
15% internationalization degree
30% of the companies are “new
entry”
4.000 sqm exhibiting area
17.000 visitors
Exhibitors’ feedback:
► 81% of exhibitors appreciated the
chosen period for the exhibition as
“good” and “very good”;
► 60% of exhibitors were satisfied with
the prices paid for their participation;
► 75% of exhibitors appreciated the
attitude and promptitude of Romexpo’s
employees as “good” and “very good”;
► 67% of participants were satisfied with
the
results
obtained
after
their
participation.

7. VISITORS 2013
17.000 visitors
Target visitors
Building companies
Architects
Entrepreneurs, professionals in
construction
Consultants
Interior designers
Real estate developers
General public interested in
design projects
Visitors’ feedback:
►
71% of
AMBIENT EXPO visitors
appreciated the offer of the exhibiting
companies as “good” and “very good”;
► 73% of visitors considered that the
promotion of the exhibition was “good”
and “very good”;
► 70% of visitors appreciated the program
of side events as “good” and “very good”.

8. AMBIENT EXPO 2014
► The event takes place in the same period with several exhibitions
that in conjunction, complete the fair’s thematic:
 CONSTRUCT EXPO - International trade fair for construction
technologies, equipment and materials (the 21st edition);
 ROMTHERM - International exhibition for installation, heating,
cooling and air conditioning equipment (the 19th edition);
 EXPO FLOWERS & GARDEN - International flower, landscaping,
horticulture and gardening exhibition (the 6th edition);
 ANTIQUE MARKET - Antique and art objects fair (the 9th edition).
►The diversity of the exhibited products will meet visitors’ expectations;
► A strong and targeted PR & advertising campaign will promote the event;
►The side events organized during the fair are designed to meet both exhibitors and visitors
who will receive updated information on architecture, urbanism, urban landscaping.

9. FINISHING PRODUCTS
AND SYSTEMS
Solutions rather than products!
The exhibition space is occupied by the main companies in
the sector that will exhibit products, systems and technologies
for finishes and everything one might need for home
decorating.
The contractors, architects, designers and engineers together
with the construction professionals will present the most
innovative and suitable solutions for customers’ needs.
And this is not all...
AMBIENT EXPO is the place where the visitors receive
consultancy, advices and recommendations regarding their
home and deco projects.
The opportunities for discussions offer both to visitors and
exhibitors interesting suggestions regarding the perfect
method to become competitive on the market and to offer
services at higher quality.

10. INTERIOR
DECORATION
Fully equipped with “know-how” and professionalism!
In this section are presented high quality and modern
solutions, functional and esthetic in the same time,
suited to any decorating project.
AMBIENT EXPO exhibits all the products necessary for a
decorative project: from wall finishing, ceiling and
floor, stairs, paints, lacquers, plasters, grouts and
admixture finishes, to lighting fixtures, blinds, wallpaper,
swimming pools, fireplaces, sanitary ware and
bathroom furniture and many others.
Products suitable for every type of project are
available, for each atmosphere and each style.
Special accent will be put on the quality of the raw
materials.

11. UTILITY EXTERIOR
DECORATION
A complete showroom!
The interior design of the residence becomes a whole only
with the decoration of the exterior spaces: plants, garden
furniture, decorative vases, fountains, lighting fixtures, gazebos,
swimming pools and chairs.
AMBIENT EXPO is a showroom where visitors can find solutions
for turning the exterior spaces into a place of relaxation,
tranquilly and comfort.

12. FURNITURE
Imagine the furniture of future!
Starting with the 2012 edition, the exhibition thematic
was extended with the furniture sector.
The furniture sector is designed to obtain the best
results, in order for visitors to receive the most
valuable ideas.

13. ELECTRONICS AND ELECTRIC DEVICES
Functionality, but also design!
Functionality is no longer the single criteria in choosing the
electric devices. The modern design, adapted to the interior
decoration trends, turns the latest generation devices into
key furniture items.
AMBIENT EXPO offers a chance to better analyze the latest
trends in residence decoration, but also in fitting with efficient
and practical devices that meet the highest safety standards
and require minimum maintenance.
Romania has a high potential that can be used, due to the
users’ demand for latest technology, while in other European
countries this category reached a certain level of saturation.
Therefore, from the beginning of the home decoration
project, the electric devices, together with the furniture,
should be taken into consideration, as many of them are now
being incorporated from start.

14. SIDE EVENTS
The side events that will take place during the fair will be organized by specialists from the „Ion
Mincu” University of Architecture and Urbanism, The Professional Association of Thermal
Insulation Carpentry Producers in Romania, The Professional Association for Swimming Pools
and Wellness, The Romanian Paint Industry Association. The events meet the expectations of
the exhibitors and especially of the visitors who will benefit from updated information in the
field of architecture, urban planning, landscaping.
Partners of the 2013 edition:
Among the essential subjects of
the last edition side events can
be
found:
the
ecologic
sustainability of materials and
constructions, new trends in
exterior decoration – many of the
seminars being dedicated to
preserving and efficient use of
resources.

15. PR & ADVERTISING
CAMPAIGN
80 TV commercials
3 TV promos
125 radio commercials
Newsletters sent in the period January-April
Online ads and news on more than 50 specialized and general web sites
24 print ads
80 advertisements in indoor spaces
50 advertisements in outdoor spaces
150 press publications
15.000 Invitations sent to professionals in the field
Social media: Facebook, Twitter
www.ambient-expo.ro
AM
BIE
EXP NT
O

16. YOUR TEAM:
PROJECT MANAGER
Valentin IORDACHE
Phone: +40 21 207 70 00 ext. 1112
Fax: +40 021 207 70 70
E-mail: ambient@romexpo.ro
SALES:
valentin.iordache@romexpo.ro
Ana CRACIUN
Phone: +40 21 207 70 00 ext. 1101
Mobile: +40 758 837 712
Fax: +40 21 207 70 70
E-mail: ana.craciun@romexpo.ro
Corina SERBAN
Phone: +40 21 207 70 00 ext. 1088
Mobile: +40 758 044 590
Fax: +40 21 207 70 70
E-mail: corina.serban@romexpo.ro
ROMEXPO SA
65-67, Blvd. Marasti
011465, Bucharest-Romania
E-mail: romexpo@romexpo.ro
Phone: +40 21 207.70.00
Fax: +40 21 207.70.70
Delia SOLOMON
Phone: +40 21 207 70 00 ext. 1039
Mobile: +40 745 055 349
Fax: +40 21 207 70 70
E-mail: delia.solomon@romexpo.ro
MARKETING:
Carmen Dobrovat
Phone: +40 21 207 70 00 ext. 1116
Mobile: +40 758 837 713
Fax: +40 21 207 70 70
E-mail: carmen.dobrovat@romexpo.ro
PROMOTION:
Ana Maria SERBAN
Phone: +40 21 207 70 00 ext. 1115
Mobile: +40 758 837 747
Fax: +40 21 207 70 70
E-mail: ana-maria.serban@romexpo.ro0
www.ambient-expo.ro