Melt - The theory
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As a result of technological advancement, our material and immaterial worlds are melting together. This has huge repercussions for every company.
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Melt - The theory
- 1. As material and immaterial worlds melt, new business opportunities arise. M i i k k a L e i n o n e n #melt TheTheory
- 3. #melt
- 5. #melt
- 7. THIS IS THE IMMATERIAL WORLD THIS IS THE MATERIAL WORLD #melt
- 10. SCARCITY #melt
- 12. Immaterial can’t be owned, boxed, or protected. Material can be controlled, repeated, and measured. #melt
- 13. 2NDMILLENNIUM Business models of the Business models of the 3RDMILLENNIUM #melt
- 14. Reasons Why companies are migrating towards the immaterial world? 3
- 15. OUR NEEDS ARE MORE IMMATERIAL. 1 Immaterial value has overtaken material value as a competetive factor.
- 16. FIERCE GLOBAL COMPETITION IN THE MATERIAL WORLD. 1 2 Material world offers fewer ways for companies to outshine their rivals amid global competition.
- 17. TECHNOLOGY IS MELTING THE MATERIAL AND IMMATERIAL WORLD. 2 1 Networked computing enables the creation of new services, communication channels, and revenue generation. Companies no longer necessarily need to manufacture material products. 3
- 20. Thinking Immaterialelements arebecomingmoretangible. #melt Emotions and thinking gain increasingly visible and concrete forms of existence through, for example, the social media.
- 21. Emotions Immaterialelements arebecomingmoretangible. #melt Emotions and thinking gain increasingly visible and concrete forms of existence through, for example, the social media.
- 23. Information Thematerialworldispushinginto theimmaterialworld. #melt News, entertainment, and information have begun to lose their one-sided, material form.
- 24. Services Thematerialworldispushinginto theimmaterialworld. As a company’s services become more immaterial, immaterial elements like preferences become inseparable parts of the service. #melt
- 25. 3DPrinting? Thematerialworldispushinginto theimmaterialworld. #melt 3D-printable plans and models can be endlessly combined and shaped in intangible form, and traded in both intangible and tangible forms.
- 26. Technology has caused the material and immaterial worlds to increasingly overlap. #melt
- 27. Technology has caused the material and immaterial worlds to increasingly overlap. melt I decided to call this new world… #melt
- 28. Internet melt Melt has many names: #melt Data networks Servitization Industrial InternetHome automation Sharing economy Social media AI Internet of things Digitalization
- 31. IMMATERIAL LOOP
- 32. MATERIAL LOOP
- 34. For example, information can be extracted from an object. Elements become scalable and can be conveniently combined with other elements, creating new innovation potential. MAKES MATERIAL ELEMENTS INTANGIBLE. Free
- 35. Melting has always had an effect on the material world. For example, the digitalization of a company’s products soon influences the requirements and success factors of the entire sector. SHAPES THE MATERIAL WORLD. Shape
- 36. Immaterial elements flow towards the material world. Flow means turning elements into something that can be accessed and shared by others. MAKES IMMATERIAL ELEMENTS MORE TANGIBLE. Flow
- 37. An immaterial loop amplifies immaterial elements, thrusting them into motion. Some immaterial elements are important amplifiers of the immaterial world. Boldness creates boldness, love creates love. AMPLIFIES THE IMMATERIAL WORLD. Amplify
- 39. Just had an exceptionally good run! And the weather was just perfect! EXAMPLE Smartphones Control of fire, agriculture, the wheel, printing machine, steam machine, vaccinations… A smartphone may not exactly compare to these inventions, but it does represent a key innovation that defines our life as we know it. #melt
- 41. The phone and apps provide information.2 Information creates knowledge, competences, and emotions. 3 Youbuy asmartphone.1 AUTONOMOUS ENRICHMENT Devices support human thinking and action even when people don’t actively produce information. This is called A B C #melt
- 42. 4 The phone affects your behavior. #melt AUTONOMOUS ENRICHMENT Devices support human thinking and action even when people don’t actively produce information. This is called A B C
- 43. Your behavior creates information. 5 PERSONAL ENRICHMENT People generate information, which is then enriched back by their device. This is called A B C #melt
- 44. Information creates knowledge, competences, and emotions. 6 #melt PERSONAL ENRICHMENT People generate information, which is then enriched back by their device. This is called A B C
- 45. 7 You allow the phone to tap into your competences and emotions. #melt PERSONAL ENRICHMENT People generate information, which is then enriched back by their device. This is called A B C
- 46. 8 The phone affects your behavior. #melt PERSONAL ENRICHMENT People generate information, which is then enriched back by their device. This is called A B C
- 47. SOCIAL ENRICHMENT People produce information for each other, which influences their thinking and behavior. This is called A B C 9People share information. 10 Information multiplies knowledge, competences, and emotions. 11 People share competences, experiences, and emotions. 12 Other people’s emotions and competences affect your behavior. #melt