Tips and tricks to creating a strong Social Media Strategy

1. Creating a Manageable
Social Media Strategy

2. Social Media Management
"So Much to Do - So Little Time"
Without a Good Social Media Marketing Strategy, you're
essentially blasting Social Media Spam - and no one likes
that.
• What do you share?
• How do you share it?
• Where do you share it?
• Do you have a schedule?
• What tools do you use?
• How do you find content?

3. Essential Components of a Good Social
Media Strategy
Creating a schedule to manage your
Social Media Strategy
Social Media Management
"So Much to Do - So Little Time"
Social Media Tools that you can use to
speed things up and look natural doing it.

4. Social Media Management
"Create a Social Media Funnel"

5. Establish your authority in your industry
and to become the 'go to' place for
information.
Social Media Management
"So Much to Do - So Little Time"
Build targeted traffic by sharing relevant
content to attract your target audience
Optimizing it for SEO - The secret sauce
to making your content and business
'findable'

6. • To grow more followers?
What Is Your End Goal?
• To get more blog/website traffic?
• To sell/promote?
• For SEO (Search Engine Results)
Each one of these has a unique strategy
Personally, I do a combination of all of
the above as most people should.

7. Expect between 0.5% and 2% of your fans to
actually respond.
Truth About Social Media

8. So Do What Works

9. Why Social Media for Business?
Let's Start Here
1) Brand-Building Tool
2) Cultivating a Community
3) Exposure
4) Establishing Authority
5) Traffic Generator
6) Competitive Advantage

10. #1 Google+
Must Have Social Media Sites
Google has tried before to jump on the
social media band wagon, but this time,
they got it right.
Although Google+ is relatively new, it
has already reached over 100 million
users.

11. #1 Google+
Must Have Social Media Sites
One of the best reasons for having your
business create a Google+ profile is that
it’s owned by Google.
Since Google is the top search engine,
Google+ profiles have a greater
chance of being ranked by Google.

12. #2 Facebook Page
Must Have Social Media Sites
• Your Facebook page is where you
can grow your business. It can help
you build your brand and establish
relationships with potential
customers.
• Your Facebook Page is indexed by
Google
facebook.com/pages

13. #3 LinkedIn
Must Have Social Media Sites
• LinkedIn is a professional network
that has over 100 million members.
• Since it is a professional network, it
makes sense to make it part of your
social media plan.
• Join Linkedin Groups with common
interests.

14. #4 Twitter
Must Have Social Media Sites
• Twitter is an excellent way to keep up
on current news and learn about
topics you find interesting in real time.
• Research has shown that half of
people who use it will make their
purchases from businesses they're
connected to on Twitter.

15. #4 Pinterest
Must Have Social Media Sites
• Pinterest is a pinboard-style photo-
sharing website that allows users to
create and manage theme-based image
collections such as events and interests
• Link images to your blog/website pages
and/or squeeze page

16. #5 YouTube
Must Have Social Media Sites
• More that 1 Billion unique visitors each
month
• 50% of all internet traffic is on YouTube
at any one moment.
• Over 4 Billion hours of video are
watched each month
• 25% of global YouTube views come
from mobile devices

17. #6 A Blog
Must Have Social Media Sites
• The centerpiece of your business should
be your blog/website
• Wordpress is more than a blog, it is a
complete content management system
• Due to the commenting function as well
as the ability to create multiple users,
every Wordpress website or blog is a
social media site

18. Now You Have a Solid
Foundation
Now What?
Posting

19. What to
Post
Posting quality, relevant
content regularly, keeps
viewers interested in your
business and what’s going on.
If they are interested, you'll
know, because they'll “like”
your site and "share" your
content.

20. What to
Post
Quality information will keep
them returning to your site and
your followers will start sharing it
with others.
DO NOT be afraid to like and
share your biggest competitors
"stuff"!

21. What to
Post
To keep your posts current
and make your viewers want
to return to your page, it is
generally a good practice to
post at least one to two times
per week.
On your blog/website it will
also keep the Google bots
returning

22. • Comment on Other Posts
Strategy 1 - Growing More Followers
• Like Other Posts
• Share Other Posts
These will all serve to extend your "Reach"
by putting you in front of your extended
network of social media followers.

23. Don't Be a Mystery Man!
Strategy 1 - Growing More Followers
http://seo-alien.com/articles/add-image-comments

24. WordPress - Add Links to all of your other
Social Media Profiles
Strategy 1 - Growing More Followers

25. WordPress - Add the Social Author Bio
plugin
Strategy 1 - Growing More Followers

26. Twitter - Follow "Influential" people! An
excellent tool to find relevant followers
is Klout
Strategy 1 - Growing More Followers

27. Google+ - Circle Shares
Find relevant circles by using the search
feature.
Strategy 1 - Growing More Followers

28. Google+ - Add Links to all your
other profiles in the "About"
Section
Strategy 1 - Growing More Followers

29. Facebook Page - Invite Friends!
Strategy 1 - Growing More Followers

30. LinkedIn - Join Communities and
participate
Contrary to popular opinion, LinkedIn is an
enormous source of targeted traffic
Communities and Groups are targeted by
nature, and this makes for really
interested readers
Strategy 1 - Growing More Followers

31. Post More - Share them!
We will have a few tools/techniques to
share with you in a few minutes
Lather Rinse Repeat!!
If you build targeted groups of friends and
followers you will never be at a lack for
content
Strategy 2 - More Blog/Website Traffic

32. This can never be the primary type of
post you make.
You will occasionally make promotional posts but it is
vital that most of your posts are edutainment (a frothy
mix of education and entertainment)
Build targeted lists and promote to them
via email, events and offers.
Strategy 3 - To Sell/Promote

33. List Building can be done in a number of
ways but the most effective are:
• Email Autoresponders - Newsletters Ezines and Clubs
are huge ways to continue building your authority,
promote your posts as well as make sales!
• SMS (Text Message) Marketing - Autoresponder
technology goes mobile and gives you a quicker
turnaround and a higher response rate because you
are reaching your market where they live.
Strategy 3 - To Sell/Promote

34. Motivate your followers to subscribe to
your lists with:
• Free Reports
• Relevant Resources
• Tips & Tricks
• "Give Away Your Business"
Strategy 3 - To Sell/Promote

35. Below are the type of offers, in order of
performance, that generate the
most amount of leads.
• Ebooks or Guides
• Presentations
• Research & Reports (ex: State of Inbound
Marketing)
• Whitepapers
• Kits (multiple offers packaged together)
• Live Webinars
• On-demand Videos
• Blog (including offers in the nav or sidebar)
• Blog posts (if there is a CTA in the post)
• Middle-of-the-funnel offers: Demo Requests,
Contact Sales, RFP, Etc (more sales-ready
offers).

36. It’s important to test different types of
offers with your audience to determine
what works for you.
While ebooks score high on our list, you may
find that reports, videos or other formats
do better.
Test, Test and Test Some More

37. "Clarity Trumps Persuasion"
Strategy 3 - To Sell/Promote

38. Strategy 3 - To Sell/Promote
Often times, marketers will put more focus on being
clever than clear.
Be specific. If you’re giving away a free guide say:
• “Download our FREE guide to X.” If you're hosting a
free webinar
• “Register for our FREE webinar on X.” X should
clearly convey a compelling benefit of receiving the
offer.
This is much more effective than “Download Now” or
“Get a Free Article.” These simply aren't specific
enough.

39. For Twitter and Google+, use the #
#hotsauce
• Strategy 4 - For SEO (Search Engine
Results)
Always have Keywords/phrases in mind when posting your title/description
"Focus on Creating An Amazing Title"
Attach a user-friendly link
https://bitly.com

40. • Strategy 4 - For SEO (Search Engine
Results)
Encourage Social Sharing

41. Strategy 1 - Creating More Followers
Most important in early stages - Becomes automatic
• 15 Minutes/Day - Alternate between sites
• 3-5 Minute Segments
 Seek Out & Follow Influential Users
 Share & Like Pertinent Posts
 Join Groups & Communities and Participate
Putting It All In Place
-Creating a Schedule-

42. Strategy 2 - More Blog/Website Traffic
• 1 Hour 2-3 Times/Week
o 45 Minutes to Create Posts
o 15 Minutes to Share
• 15 Minutes Daily To Monitor Comments
• Monitor Traffic To Posts Weekly - Analyze
• Overwhelmed? Cut to 1-2/Week
Putting It All In Place
-Creating a Schedule-

43. Strategy 3 - Sales & Promotion: Listbuilding
• Create 1 New List Building Offer/Month
• Tie Into Posts And Content As Appropriate
• Email Lists 2 Times/Week With Informative Newsletters
• Email Lists Whenever You Publish New Content
This is as much art as it is science. You will find the right
balance for your industry over time. Ask yourself how
often YOU woule want these emails or texts.
Putting It All In Place
-Creating a Schedule-

44. • Strategy 4 - For SEO (Search Engine
Results)
Follow the
"SEO-Alien.com"

45. For Twitter
http://tweepi.com
Helpful Social Media Tools
For Sharing
Add This ToolBar
For All
HootSuite

46. Creating a Manageable
Social Media Strategy
Wed, May 15th - 9pm ET