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Content Marketing: creating messages your audience actually wants

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Mike Myers
Mike Myers

Content Marketing doesn't have to be some mythical place...it's about creating messages your audience actually wants!

Marketing
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@mikemyers614 Content Marketing MESSAGES YOUR AUDIENCE ACTUALLY WANTS
@mikemyers614 Content marketing isn’t some mythical place. (It’s also not a tactic or a buzzword.)
@mikemyers614 Content marketing is a philosophy for how to create, curate and distribute messages to a targeted audience. I agree!
@mikemyers614 But it’s not all messages. That would just be Content
@mikemyers614 And it’s not just messages about you. That would be Marketing
@mikemyers614 So the combination of Content Marketing is creating and distributing the messages your audience actually wants.
@mikemyers614 Oh, so it’s advertising?
@mikemyers614 Um, no.
@mikemyers614 Advertising, by it’s very nature, is interruptive. And that’s okay. It obviously works (when it’s done well).
@mikemyers614 But people don’t always want to be interrupted. Or marketed to.
@mikemyers614 Here’s the difference:
@mikemyers614 Traditional marketing is people how you can help them.
@mikemyers614 Content Marketing is just helping them.
@mikemyers614 You know, like this:
@mikemyers614 And this:
@mikemyers614 And, of course, this:
@mikemyers614 As you probably know, content marketing is not new.
@mikemyers614 It’s been around for 100s of years.
@mikemyers614 My favorite example is Ben Franklin’s Poor Richard’s Almanack >>
@mikemyers614 Smart guy, that Franklin.
@mikemyers614 He created Poor Richard’s to promote his printing business in 1732. It didn’t talk about printing.
@mikemyers614 What did it talk about? The things his audience was interested in. Like the weather.
@mikemyers614 Now that’s helpful. (And smart. And timely.)
@mikemyers614 Hey, that’s Content Marketing! Helpful Smart Timely
@mikemyers614 Of course, that doesn’t mean it’s easy. (Nothing good ever is.)
@mikemyers614 But it’s so worth it. Just remember…
@mikemyers614 Content Marketing MESSAGES YOUR AUDIENCE ACTUALLY WANTS
@mikemyers614 Thank you and good night.

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