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[email_address] @MalaChandra Social Media in  Financial Services Mala Sarat Chandra CEO,  MyMobilife LLC
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
Social Media … [email_address] …  is mainstream today Source: Burson Marsteller Global Social Media Checkup Feb 2010
Many Financial Services firms across the globe … [email_address] …  are using Social Media effectively
Social Media Adoption … [email_address] …  by financial services institutions
Twitter Adoption … [email_address] …  by financial services institutions
Social Media are Online Tools … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address] …  Blogs, Facebook, YouTube, Linkedin, Twitter, Flickr
The Power of Social Media is …  [email_address] …  in the Online Communities they build
Social Media gives you the opportunity …  [email_address] …  to tell your story in your own words  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media significantly alters … [email_address] …  Business – Customer Relationships Source: Adapted from Social Media ROI by Olivier Blanchard Organization Consumers 1 Organization Consumers 2 Organization Consumers 3
The Social Media Landscape [email_address]
Social Media Jargon [email_address] Social Bookmarking Crowdsourcing User Generated Content (UGC) Vlogs Alerts Aggregators Blogs Blogrolls Microblogging Avatars Chat Collective intelligence Comments Communities wikis Feeds Folksonomy Forums Facilitator Friends Social Networking Sharing Links Lurking Malware email Profile Presence Post Membership Registration Mashup Tags Taxonomy Widgets Democratization of Content Podcasts
Social Media Goals for Business Professionals [email_address] Network with Colleagues and Clients Post my name, title and company information Prospect for Business Share industry knowledge and best practices
LederMark’s 2010 Survey of Social Media Use … [email_address] …  by Wall Street, RIA, Brokerage, Marketing Professionals in Financial Services
Regulatory Compliance [email_address]
Popular Finance Brands … [email_address] …  on Social Media
Charles Schwab posts guidelines … [email_address] …  on its ability to participate as a regulated industry
Charles Schwab built a private community in 2008 … ,[object Object],[object Object],[object Object],[email_address] …  to understand  the needs of Gen X-ers
Social Media Overview [email_address]
In 2007, Intuit used social media … [email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],…  to market TurboTax Source: WOMMA Case Studies Library
In 2008, Intuit leveraged social media … [email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],…  to market QuickBooks  Source: WOMMA Case Studies Library
Social Media continues at Intuit … [email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],…  with Quicken Loans Quizzle.com Source: WOMMA Case Studies Library
Deutsche Bank integrates its social media …. [email_address] … . into its website
Financial Professionals use Social Media … [email_address] …  despite regulatory compliance impediments  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guidelines for Financial Services … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address] …  using Social Networking Sites
Next steps for Financial Services … [email_address] …  leveraging Social Media  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Resources for Social Media … [email_address] …  and Financial Services  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social media in financial services

  • 1. [email_address] @MalaChandra Social Media in Financial Services Mala Sarat Chandra CEO, MyMobilife LLC
  • 2.
  • 3. Social Media … [email_address] … is mainstream today Source: Burson Marsteller Global Social Media Checkup Feb 2010
  • 4. Many Financial Services firms across the globe … [email_address] … are using Social Media effectively
  • 5. Social Media Adoption … [email_address] … by financial services institutions
  • 6. Twitter Adoption … [email_address] … by financial services institutions
  • 7.
  • 8. The Power of Social Media is … [email_address] … in the Online Communities they build
  • 9.
  • 10. Social Media significantly alters … [email_address] … Business – Customer Relationships Source: Adapted from Social Media ROI by Olivier Blanchard Organization Consumers 1 Organization Consumers 2 Organization Consumers 3
  • 11. The Social Media Landscape [email_address]
  • 12. Social Media Jargon [email_address] Social Bookmarking Crowdsourcing User Generated Content (UGC) Vlogs Alerts Aggregators Blogs Blogrolls Microblogging Avatars Chat Collective intelligence Comments Communities wikis Feeds Folksonomy Forums Facilitator Friends Social Networking Sharing Links Lurking Malware email Profile Presence Post Membership Registration Mashup Tags Taxonomy Widgets Democratization of Content Podcasts
  • 13. Social Media Goals for Business Professionals [email_address] Network with Colleagues and Clients Post my name, title and company information Prospect for Business Share industry knowledge and best practices
  • 14. LederMark’s 2010 Survey of Social Media Use … [email_address] … by Wall Street, RIA, Brokerage, Marketing Professionals in Financial Services
  • 16. Popular Finance Brands … [email_address] … on Social Media
  • 17. Charles Schwab posts guidelines … [email_address] … on its ability to participate as a regulated industry
  • 18.
  • 19. Social Media Overview [email_address]
  • 20.
  • 21.
  • 22.
  • 23. Deutsche Bank integrates its social media …. [email_address] … . into its website
  • 24.
  • 25.
  • 26.
  • 27.