Competitive Advantages detailed study, with examples and importance in nowadays market. Unique ways and creative ideas were used to narrate my understanding of how the companies use different ways to be in the top competition.

1. Competitive Advantage In Terms Of
International Business And Overall
Business
Umama Shete BBA019251
Kajal Ube BBA019297
Vikas Semwal BBA019239
Shaikhs Shifa BBA019257
Ashutosh Tandel BBA019286
Mitesh Singh Suryavanshi
BBA019283

2. Index
2
Introduction To Competitive Advantages 3-9
Strategy, Source and Factors of Competitive Advantages 10-16
Examples & Importance of Competitive Advantages 24-28
Types of Competitive Advantages 17-23
CORE A
GROUP 7

3. Topic
Introduction
To
Competitive Advantages
By Umama Shete, 251

4. Competitive Advantage:
 Competitive advantage means not only
about price but also about quality and
services
 The key to competitive advantage is
understanding what makes your product and
service special
Umama Shete 251
4

5. COMPETITIVE ADVANTAGE IN TERMS OF
INTERNATIONAL BUSINESS:
• Competitive advantage in terms of
international business is to have such
product or services such that to
overcome other international Products
Or brands
Umama Shete 251
5

6. LUSH:
• Lush is global specialty beauty retailer
• International reach with local “ warm and fuzzy“
approach
• Handmade products
• Committed to ethical buying
• Branding is simple and genuine
Umama Shete 251
6

7. How Lush is doing competitive advantage in terms of
International Business:
• Understands its Customers
• Selfless with its products
• Not selling an image
Umama Shete 251
7

8. Whole Foods:
• Company is all about selling quality Organic and
natural product food
• Company goes beyond groceries
• Whole Foods mixes traditional CPG marketing with
the content and story telling
Umama Shete 251
8

9. How Whole Foods are doing competitive advantage in
terms of International Business:
• Shares ideas
• Promotes “greenery
• Focuses on local stores
• Different design websites
• Promote their food
Umama Shete 251
9

10. Topic
Strategy, Source and Factors
of
Competitive Advantages
By Kajal Ube, 297

11. CONCEPT
Competitive advantages are capabilities that are
difficult to replicate or imitate and are non tradable
According to pits and snow , a competitive advantages
is any feature of business firm that establishes it to
earn a higher return on investment despite counter
pressure from competitors.
Kajal Ube 297
11

12. INTERNATIONAL COMPETITIVE ADVANTAGE
SOURCES:
 Economies scale
 Conventional comparative advantage
 Global experience
 Product differentiation
 Technological innovation
 World wide learning
 Multinational flexibility
Kajal Ube 297
12

13. FACTOR OF INTERNATIONAL COMPETITIVE
ADVANTAGES:
There are 6 factors of competitive advantages :
 Quality
 Price
 Location
 Selection
 Service
 Speed
Kajal Ube 297
13

14. CHALLENGES FACE IN INTERNATIONAL
COMPETITIVE ADVANTAGES:
 International company structure
 Foreign law and regulation
 International accounting
 Cost calculation and global pricing strategy
 Universal payment methods
 Currency rates
 Political risk
Kajal Ube 297
14

15. CHALLENGES FACE IN INTERNATIONAL
COMPETITIVE ADVANTAGES:
 Supply chain complexity and risks of labor
exploitation
 World wide environment issue
 Communication difficulties and cultural
differences
Kajal Ube 297
15

16. STRATEGY FOR COMPETITIVE ADVANTAGES:
There are three strategy for international
competitive advantages
1. Cost leadership
2. Differentiation
3. Focus
Kajal Ube 297
16

17. Topic
Types
To
Competitive Advantages
By Shaikhs Shifa, 257

18. Types Of Competitive Advantages:
1. Cost-based Advantages:
This is the most obvious way of achieving
competitive advantage. Customers are always aware
of the price and will choose the lowest price if all
else is equal. Low prices are only sustainable if costs
are low.
Shaikhs Shifa, 257
18

19. Types Of Competitive Advantages:
2. Advantage from a differentiated product or
service:
If the offering is different in a way that customers value
then it may offer a competitive advantage. Product
differentiation is what makes your product or service
stand out to your target audience. It’s how you
distinguish what you sell from what your competitors do,
and it increases brand loyalty, sales, and growth.
Shaikhs Shifa, 257
19

20. Types Of Competitive Advantages:
3. First mover advantage:
The first player to adopt some new product or approach may derive
competitive advantage just because it was first. Such advantage
may occur if the first mover is able to grab a larger share of the
available market while its offering is still unique. By the time that
competitors have imitated the offering, the first mover may have
achieved economies of scale, or brand recognition which sustain its
advantage.
Unfortunately while it is easy to find examples of companies who
have done well by being first into a new market, there are also
many examples of fast followers who have been able to grab the
lead even after a late start. Later starters can avoid the mistakes of
the leaders and so save time and money in their launch
Shaikhs Shifa, 257
20

21. Types Of Competitive Advantages:
4. Time based advantage:
There are other occasions in which time can be a
source of competitive advantage. Time can often be as
important as price in a modern business. For instance,
the time to bring new products to market can be critical
in high technology and fashion markets where product
lives are short.
In other circumstances the ability to deliver quickly or
within very tight timescales may be as important as
price. Many customers will pay more for fast or reliable
delivery.
Shaikhs Shifa, 257
21

22. Types Of Competitive Advantages:
5. Technology-based advantage:
Rapid advances in technology can have important effects on
the basis of competition. The overall lessons on technology-
based advantage are that innovation may be a source of
business advantage and that innovation may be based on
technology. The trick of achieving competitive advantage
from technology is to harness the technology to create
business innovation rather than exploit technology for its
own sake.
Shaikhs Shifa, 257
22

23. Types Of Competitive Advantages:
Any of the above means of achieving competitive
advantage may be relevant in a particular context. The
basis of competition is likely to be changing and the
winners will be those who understand the present rules
of competition and how the rules will change in the
future. Thinking outside the box seems to be the prime
means of achieving competitive advantage.
Shaikhs Shifa, 257
23

24. Topic
Examples & Importance
of
Competitive Advantages
By Mitesh Singh Suryavanshi,
283

25. Competitive Advantage in the Marketplace:
1. McDonald’s: McDonald’s main competitive advantage relies on a
cost leadership strategy. The company is able to utilize economies
of scale and produce products at a low cost and, as a result, offer
products at a lower selling price than that of its competitors.
2. Louis Vuitton: Louis Vuitton’s advantage relies on both
differentiation and a differentiation-focus strategy. The company
is able to be a leader in the luxury market and command premium
prices through product uniqueness.
3. Walmart: Walmart’s advantage relies on a cost leadership
strategy. Walmart is able to offer “everyday low prices” through
economies of scale.
Mitesh Singh Suryavanshi, 283
25

26. Importance of Competitive Advantage:
A competitive advantage distinguishes a company from its
competitors. It contributes to higher prices, more customers, and
brand loyalty. Establishing such an advantage is one of the most
important goals of any company.
In today’s world, it is essential to business success. Without it,
companies will find it difficult to survive.
1. Benefit: A company must be clear about what benefit(s) their
product or service provides. It must offer real value and generate
interest.
2. Target Market: A company must establish who is purchasing
from the company and how it can cater to its target market.
3. Competitors: It is important for a company to understand other
competitors in the competitive landscape.
Mitesh Singh Suryavanshi, 283
26

27. 1. Experience: -
One of the most powerful competitive
advantage examples on this list is
experience. Nowadays, customers
want more than just a product or a
service. They want experiences.
Think of Starbucks and the way it
revolutionized the coffee industry.
People used to visit a coffee shop to
purchase their morning drink on the
way to the office.
Now, people go to Starbucks to
receive a coffee cup with their name
on it. They will take a photo in the
cosy environment that the company
has provided for them.
2. Variety: -
Another competitive advantage in
many sectors could be the variety of
products, services or features that a
company offers. Several examples
pop up in my mind, such as:
• IKEA, which offers the widest
variety of products for your home;
• Samsung, at every amount there
is a phone provided by Samsung,
beating with Apple, One plus,
realme and etc.,
Practical Competitive Advantage
Examples:
Mitesh Singh Suryavanshi,
283
27

28. 3. Technology: -
First on our list of competitive
advantage examples is technology, in
all of its senses. On one hand, it can
be technology built into regular
products, services and processes
with the purpose of making them
faster and more efficient.
For example, supermarkets such that
offer self-check out terminals have a
competitive advantage over those
who don’t. Or fast-food restaurants
like Burger King that offer the
possibility to order via self service
check out kiosks
4.Innovations: -
Companies that invest in
innovation are definitely one step
ahead of their competitors. Think
of Amazon Go and the first grocery
store without any lines or checkout.
You just enter, put the products in
your shopping cart, and leave the
shop.
Another great example when it comes
to innovation is Airbnb. They took a
regular service that has been out
there for a while, in this case
accommodation for travellers. And
developed a completely new
approach to it!
Practical Competitive Advantage
Examples:
Mitesh Singh Suryavanshi,
283
28

29. Thank You