Starbucks' SWOT analysis, with recommendations of what changes are required as per me. Unique ways and creative ideas were used to narrate my understanding of the Strengths, Weaknesses, Opportunities, and Threats of Starbucks.

1. S W O T
A N A L Y S I S
O F
S T A R B U C K S
S - S T R E N G T H S
W - W E A K N E S S
O - O P P O R T U N I T I E S
T - T H R E A T S

2. Strengths Of Starbucks (Internal Strategic Factors)
I. Strong brand image & financial
performance
II. Employee treatment
III. Growth in stores & acquisitions
IV. Extensive international supply chain
V. Quality, Taste and Standardization
VI. Efficiency, Strategic Planning, and
Reinvestment Strategy

3. Weakness Of Starbucks (Internal Strategic Factors)
I. High prices
II. Imitability of products
III. Generalized standards for most products
IV. Procurement Practices
V. European Tax avoidance
VI. Recall of Products

4. Opportunities Of Starbucks (External Strategic Factors)
I. Expansion in developing markets
II. Business diversification and Products
Specifications
III. Introducing new products
IV. Partnerships or alliances with other
firms
V. Gender Neutral Restrooms

5. Threats Of Starbucks (External Strategic Factors)
I. Competition with low-cost coffee sellers
II. Competition with big outlets & imitation
III. Independent coffeehouse movements
IV. Controversy on California warning rule
V. Philadelphia arrests
VI. Coronavirus

6. Recommendations & Improvements
Starbucks needs to bring some improvements and advancements in the company to keep its
market position stable and strong.
For this, few recommendations are given below:
• Introduce diversification in products and services offerings. This will help strengthen their
position.
• Bring innovation and technological advancements in the company to deal with the
rising competition and imitation.
• Resolve the issues with the social activists that oppose international market players.
• Reduce prices of the products to attract more customers and increase the affordability for all
classes of consumers.
• Implement creative marketing campaigns, promotional activities, and branding strategies.
• Contribute to community development, participate in Corporate Social Responsibility (CSR),
and sustainability practices.