MITS INFOTECH is a diversified firm located in Vadodara, India. This IT development enterprise has been offering wide range of IT solutions since 2006. Our company works towards offering innovative services that guarantees profitability. The work we produce helps our clients interact and transact with their customers in new and exciting ways. The Company quickly grew to where it is today, with a busy team. Over the last 8 years, working with clients of all sizes and sectors, MITS Infotech has become renowned for creating beautiful, engaging user experiences.

1. Presented by Mits Infotech
admin@mitsinfotech.com
+91 9825293364

2. Why Integrated?

3. Marketing Should be Driven by Brand Strategy, Not Channel-
Specific Tactics
PPC
Social
Media
Digital
PR
Marketing
Strategy
Digital
Strategy
SEOSEO
PPC
Social
Media
Digital
PR
Marketing
Strategy
Digital
Strategy
Affiliate
Brand
Strategy

4. Biggest Mistakes of Marketing Campaigns
= Starting With the Wrong Questions

5. If You’re Chasing the Google Algorithm
Something is Wrong!

6. “Your brand is the single most
important investment you can make in
your business”
Steve Forbes

7. Every Campaign Should
Start With Goals

8. But It Needs to be Aligned & Measuring
the Right Goals
• Profit per Customer?
• Number of Customers?
• Market Share?
• Total Revenue?
• Net Profit?
• Volume of Sales?
• Average Order Value

9. The Whole Should be Greater than the
Sum of All Parts

10. Build Your Strategy Around Audience
Understanding Your
Audience
Monitoring Your
Audience
Converting Your
Audience
Targeting Your
Audience
Marketing to Your
Audience

11. Focus on Customer Opportunities
• How does your audience interact with your website?
• What do prospects need before they purchase?
• Is your tone of voice consistent across all channels?
• How many channels do customers typically come from?
• Do returning customers have a different behaviour to new visitors?
• Can you tailor the experience to multiple personas?
• What is the lifetime value of a new customer?

12. Vertical Search is Much More than
Organic & Paid

13. Be the Vertical Market Leader –
Don’t Rely on Google, Build an Audience

14. You Want Users to Come Back Directly -
Get them to Subscribe, Follow & Download…

16. Tactics Get Oversaturated
Biggest Mistake is Content Made by SEOs for SEOs
(It’s not about sharing content with your
mates)

17. Make Content Consumer-Led to Resonate
& Tell Your Brands Story to an Audience

18. Biddable Media Integration
Keyword
Strategy
Keyword
Strategy
BrandingBranding
Audience
Targeting
Audience
Targeting
Biddable PlatformBiddable Platform InsightsInsights
AdsAds

19. Promote to Social Influencers &
Authority Authors

20. Capture & Retarget Potential Customers
Again & again (via multiple channels)

21. Social Media Advertising Platforms
Facebook, MySpace, Bebo, LinkedIn
Ad Networks: Buddy Media, Social Media
Lookery, Cubix, RockYou etc.
Social Media Advertising

22. Monitor and Report

26. Campaign Creation Round Up
• Target your audience
• Think Viral
• Provide a unique value
• Infuse with loyalty program
• Measure Success with Analytics
• Message and Notify

27. MITS INFOTECH
e: admin@mitsinfotech.com
w: mitsinfotech.com
c: +91 9825293364