Murat Can Demir @Mobil Istanbul App Strategy Workshop

1. APP MARKETING TIPS (2015)
Murat Can Demir

2. APP MARKETING TIPS
THE APP MARKETPLACE IS BECOMING INCREASINGLY CROWDED
• There are well over 1 million apps — and growing — in both the two leading app stores, Google
Play Store and Apple App Store.
• Increase your budget and focus on app marketing across paid, owned and earned channels to
maximise adoption.

3. APP MARKETING TIPS
SMARTPHONE USERS ARE SPENDING MORE TIME IN FEWER APPS
• 70% of app time is spent in just the top three most frequently used apps (i.e. social
networking, messaging or gaming). Over half of apps lose the majority of their peak
audience within 3 months.
• Optimise your in-app push notification or mobile messaging strategy to improve
retention.

4. APP MARKETING TIPS
THE MAJORITY OF APPS ARE STILL DISCOVERED VIA APP STORE SEARCH
• As the average smartphone user downloads around 9 apps per month, over 90% of these
app downloads come from an organic search of the app store.
• Optimise your app store page for discoverability and conversion.

5. APP MARKETING TIPS
THE BIGGEST INFLUENCE ON APP INSTALLS ARE USER REVIEWS
• User reviews and ratings in the app store are the final influencing factor in the app user conversion
journey. The higher the volume of positive reviews and ratings the more likely the app store page
visitor is likely to download.
• Ensure a high volume of positive reviews and ratings by delivering the best possible user experience

6. APP MARKETING TIPS
THE MAJORITY OF MOBILE AD SPEND IS WITH GOOGLE AND FACEBOOK
• Google and Facebook take over two-thirds (68.5%) of mobile ad spending worldwide. While this
includes mobile search ad spending on Google, it is predominately mobile newsfeed ads in
Facebook.
• Ensure that you are mastering both of these platforms.

7. APP MARKETING TIPS
A LARGE PORTION OF MOBILE AD SPEND IS ON APP-INSTALL AD FORMATS
• App-install ads saw a large rise in popularity among developers and marketers in 2014,
due to their efficiency and effectiveness. As a result, this format was adopted by a
growing number of mobile media owners.
• Ensure that you are optimising these formats.