The document discusses the importance of desk research for designers when developing digital products. It outlines several key stages and aspects designers should consider during desk research, including: (1) conceptual models and interface levels, (2) art direction to understand brand image, (3) analyzing product navigation and user flows, (4) breaking down design systems into smallest components, (5) defining core design principles, (6) understanding a product's history of changes, and (7) learning about how and why users adopted previous similar products. The document emphasizes learning from existing solutions but not reinventing existing approaches.

1. Desk-Research,
Where creativity
begins!
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2. Designers Should be able to
take the desk-research beyond
and above!
Building a pioneer digital
products is not something easy
to achieve these days, so please
don’t reinvent the wheel.
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3. The power of desk
research for designers
could be noticed clearly
on the output of a couple
of stages:
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A. First, The Conceptual Model.
B. Second, The Interface Level.

4. 1# Art Direction
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Art Direction controls the brand visual appearance in
front of its consumers. it is the fundamental block of the
brand image and the level of trust, joy people feel about
a specific competitor.

5. 2# Reverse the engine
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One simple question will make you understand the
rational concept behind the entire solution navigation,
linking, components, structure, voice and tone, and
driving the user through a specific flow to take or do a
specific action or task that might affect the entire
platform value or even a system efficiency rate.

6. 3# Break it down
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For sure you know about the atomic design system, you
need to break down your design into atoms and search
about other designs atoms. Look for the typography
level, look for a for controls, look for the inputs of your
form and search for the smallest atom of your designs,
search for it, learn from it and start where other ends.

7. 4# Define the core
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There are too many design elements, which were
designed and shaped based on visual and artistic
values, numbers, and principles. It is essential to define
the core principles for the different design aspects from
the very beginning, and to convert them into numbers
and to keep them as the core / fundamental layer of
your design. That might affect your search behavior and
define what you need to figure out.

8. 5# Revisit the history
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It is not about the currently available solutions only. The
history of changes plays a fundamental role here. In the aim
to not build an old version of a specific competitor’s
solution and to understand the present, we need to
understand the past, the history of specific product design
and the changes which he leads to the current version.

9. 6# The Adoption Story
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As a Designer, you need to think about all the different
product dimension, including the business ones. The most
crucial part to understand which will clarify lots of valid and
impactful points is the story of adoption, how and why the
users adopted this particular product “competitor in this
case.”

10. Ah, Finally. don’t forget
to check if there are any
users reviews or
feedbacks out there on
the internet.
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11. MOHA.STUDIO
Thanks,
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