2. Contents
• Objectives
• Strategy
• Marketing Elements
• Targeting
– Display Keywords and Interests
– Placements
• Audience
• Digital Ads Campaign
• Video Campaign
• Influencer Program
• Costing
3. Objectives
• CREATE A HUGE BUZZ
– The campaign will strongly focus on promoting the New Store Opening
event over the digital space and hence use all digital channels to ensure
a maximum possible reach among the target audience.
• BRAND AWARENESS
– Market the Grand launch news across KSA an Non-KSA Markets for a
duration of 10 days
• ENGAGEMENT
– Increase social media and in-store customer engagement by promoting
on social media and encouraging the target audience to visit the website
4. Strategy
• Market entire new store opening in KSA and NON KSA markets by
creating ads and using all digital channels to market the Event.
– ONLINE
– FACEBOOK
– INSTAGRAM
– YOUTUBE
• Create a humorous informative Video Ad.
• 3 Components of overall strategy
– Social Media
– Internet Marketing
– Video Marketing
7. Targeting
• DEMOGRAPHICS:
– LOCATION: KSA AND NON-KSA
• AD FREQUENCY: 3, THE ADS. WILL BE SERVED ONLY 3 TIMES PER USER.
• DEVICE:
– ALL COMPUTER, MOBILE AND TABLET, HOWEVER ADS. WILL BE SERVED MORE ON MOBILE DEVICES.
• AGE: 16-35 yrs.
• GENDER: BOTH MALE AND FEMALE AUDIENCE
• LANGUAGE: AS THE TARGETED AUDIENCE IS MAILNLY ARABIC SO WE WILL
TARGET 2 MAIN LANGUTGES IN GCC ENGLISH AND ARABIC.
9. Display Keywords and Interests
Show ads on sites related to our
business and website.
Target audience based on their
Interests and Re-marketing
10. • We will segment the audience
on 3 main factors:
• Demographics
• Interests
• Topics
• By digital ads. We will have a
potential to reach 10M
audience, this however would
depend on the budgets.
Audience Segments
12. Placements
Show ads on specific
websites.
The can be placed on
an entire website, a
subset of a website (such
as a selection of pages
from that site), or even
an individual ad on a
single page.
15. Digital Ads.
• Ads will be served on
most relevant websites,
blogs, online
newspapers, topics,
keywords across the
web in GCC.
16. • These ads are aimed to increase
website clicks by having a Clear
Call to Action
Digital Ads. (Call To Action)
• Audience: Show ads to people likely
to be interested in fashion keywords
and also on webpages, apps, and
videos related to these keywords
17. • Minimalist ads
• Ad. Without Image
• The aim is to convey
the Grands Opening
message in the
simplest of texts
Digital Ads. (Only text)
20. Video Ads.
• We will create video ads. And the same ads will be delivered
across YouTube for all the users in GCC.
• The ads. will also be served on different relevant websites
containing fashion, shopping, beauty related content and
online blogs that partner with YouTube.
• Interest groups: Fashionistas, Fast Food Cravers, Gamers,
Shoppers, Thrill seekers, music lovers.
21. In-Stream Video Ads.
• In-stream video ad will play before another video on either
YouTube or the Website Network,
• Viewers can choose to skip our ad. after a few seconds.
• We pay when a viewer watches 30 seconds of our video (or
less if the duration of the video is shorter than 30 seconds) or
engages with your video, whichever comes first.
23. • It can run on YouTube search results, next to related
videos, on the YouTube homepage, or on partner
sites and apps.
• This ad will show differently, depending on the
website or where on YouTube it appears.
• We will pay only when someone clicks our ad to
watch our video.
Video Discovery Ads.
26. Social Media Campaign
• Facebook Competition
• Live Video streaming
• 3D Projection
• Insta #hashtag and repost
27. SOCIAL MEDIA LIVE STREAMING
• The entire new store opening event will be casted
live over the facebook twenty4 page and
Instagram page.
• There will be regular tweets on the day of launch.
28. FACEBOOK CONTEST
• The aim of the competition is to create hype
prior to store launch and drive online
engagement.
• A post will be uploaded on facebook with
relevant options.
"We are expanding in KSA! Guess which city we
are opening our next store and you could stand
a chance to WIN twenty4 shopping voucher!"
29. 3D PROJECTION
• The 3D Projection will
start 3 days prior to
store opening.
• The store opening
dates and Spring
collection videos will
be displayed on the
screen.
31. INFLUENCER PROGRAM
• INFLUENCER STORE VISIT
influencer visits the store during store launch and takes
pictures and videos in-store.
• STORE PICTURES
The influencer content created in-store same content is
uploaded over social media on his account and same
content is reposted on twenty4 page.
32. • Followers
74,700
• Engagement
Rate 1.1%
• Cost AED 10,000
• Will upload
pictures before
and after the
store visit.
BAHRAIN INFLUENCER - shaimarahimi
• 90% advertising content
33. Followers 11,300
Engagement Rate 2.3%
Cost AED 1,500
Will go to store, take
pictures and upload it
on instagram and
snapchat
OMAN INFLUENCER – alialmarhoon1
90% advertising content
34. Followers 249,000
Engagement Rate
.64%
Cost AED 12,000 per
post on Instagram
and snapchat
including store visit
Can go to store, take
pictures and upload
it on instagram and
snapchat
50% advertising content
KUWAIT INFLUENCER - dalaliinq
35. Followers 211,000
Engagement Rate .99%
Cost AED 11,500
per post on Instagram
and snapchat
including store visit
Will go to store, take
pictures and upload
it on instagram and
snapchat
KUWAIT INFLUENCER - athari.blogger
70% advertising content
36. Followers 157,000
Engagement Rate 1.1%
Cost AED 11,500
per post on Instagram
and snapchat
including store visit
Will go to store, take
pictures and upload
it on instagram and
snapchat
KUWAIT INFLUENCER - shaikhaalroumi1
20% advertising content
37. INLEUENCER PROGRAM 2 (video making)
• Video story with top influencers.
• Tie-up with top influencers across social media and
create a short story.
• Huge opportunity to create influencer and brand
based content to be marketed to target audience.
• https://www.youtube.com/watch?v=-E7fCVCZz-g