What is Growth Hacking? The science of carrying out experiments within marketing channels and during product development with one constant goal: growth. When it comes to successfully carrying out these experiments, marketers will need to have the right tools in place. There are six different categories of tools: +CustomerFeedback &Market Insights +Traffic Growth +UX Testing +Client Acquisition +EmailMarketing +Inbound Marketing For more information, check out this article: https://mopinion.com/35-best-growth-hacking-tools-startups/

1. 35 Tools for Startup Growth Hackers

2. 35 Tools for Startup Growth Hackers
opinion 2www.mopinion.com
What is Growth Hacking?
The science of carrying out experiments within marketing channels and during product
development with one constant goal: growth.
When it comes to successfully carrying out these experiments, marketers will need to have the right
tools in place. There are six different categories of tools:
+Customer Feedback & Market Insights
+Traffic Growth
+UX Testing
+Client Acquisition
+Email Marketing
+Inbound Marketing

3. Customer Feedback
&
Market Insights
opinion 3www.mopinion.com

4. 1. Mopinion
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Mopinion
▪ Collects and analyses feedback in real-time
▪ Build, design and configure feedback forms
however you like
▪ Target specific groups with online feedback forms
and obtain insights into why they are not converting
▪ Comprehensive analyses: visualise feedback in
customisable dashboards and charts
▪ Smart alerts enable digital teams to share and take
action on these feedback items in a timely manner
www.mopinion.com

5. 2. Qualaroo
opinion 5www.mopinion.com
Qualaroo
▪ Customer feedback tool that enables users to
launch short surveys
▪ These surveys appear at the base of the screen
as a widget
▪ Users can create various rules about when and
where surveys are triggered, and decide which
questions are inquired

6. 3. Consumer Barometer
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Consumer Barometer
▪ Market insight tool that shows you how people
around the globe utilise internet
▪ Target audience: Ecommerce companies
▪ Free-to-use and provides users with insights into:
research behavior, purchase behavior, internet
usage, device usage, etc
▪ Users can create charts and graphs of the data
www.mopinion.com

7. 4. PollDaddy
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PollDaddy
▪ Survey tool that enables users to make customisable
polls and online questionnaires
▪ Collect responses by: emailing the survey link to the
audience, embedding it on a website or utilising the
PollDaddy iOS app
▪ Real-time results
www.mopinion.com

8. 5. WebEngage
opinion 8www.mopinion.com
WebEngage
▪ Feedback form and survey builder
▪ Based on visitor click behavior, users can set up triggers
for feedback forms
▪ Enables users to send out notifications on the website or
mobile app to do things other than send out a feedback
request, such as highlight a promotion

9. 6. Kampyle
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Kampyle
▪ Users can create feedback forms quickly
▪ When forms are in place, users can track visitors
experience from different places on the website
▪ Tool also enables users to set up triggers, so that
they appear proactively (e.g. based on mouse
movement)
▪ Decide who it pops up for, e.g. an x percentage of
visitors
www.mopinion.com

10. Traffic Growth
opinion 10www.mopinion.com

11. 7. Colibri
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Colibri
▪ Tool used to obtain aggregated data across several social
media networks, online communities and forums
▪ Assists businesses in monitoring what people are saying
about their brand so that they can inject themselves into
the conversation
▪ On page SEO analysis to get higher page rankings
on Google
www.mopinion.com

12. 8. MixRank
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MixRank
▪ Enables companies to investigate competitors:
traffic sources, text ads and banner ads
▪ Millions of websites and mobile apps are scanned
to determine which of these could be valuable
customers and sends their contact details to your
sales team as leads
www.mopinion.com

13. 9. Twilighter
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Twilighter
▪ Developed by AppSumo, Twilighter serves as a
highlighter tool
▪ Visitors can utilise this tool to highlight specific pieces of
on-page content, then distribute it on Twitter
▪ Set up for this tool is very simple
www.mopinion.com

14. 10. Click to Tweet
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Click to Tweet
▪ Easy-to-use growth hacking tool that generates
traffic
▪ Tool lets users promote their company on Twitter
▪ Compose a message that you want to share and
develop a custom link
▪ Link allows you to retrieve all clicks, unique clicks and
demographic intel
▪ Add the link to a blog, website, within emails or in
press releases
www.mopinion.com

15. 11. Pay with a Tweet
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Pay with a Tweet
▪ Tool geared towards content and/or product promotion
via social media
▪ Visitors can solely access content or product once they’ve
tweeted or posted something about it
▪ Encourage visitors to pay with their posts
via LinkedIn, Xing ,Vkontakte, Facebook and Google+
▪ Create personalized tweet ad
www.mopinion.com

16. UX Testing
opinion 16www.mopinion.com

17. 12. Hotjar
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Hotjar
▪ Mixes various usability tools in one
▪ Users can visualise visitor behavior with click,
move and scroll heatmaps
▪ Features: collect visitor recordings, track sessions
on the page and carry out feedback polls
www.mopinion.com

18. 13. Clicky
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Clicky
▪ For event-tracking purposes, users can register
and report ‘on-site’ operations, containing page
views and downloads
▪ All in real-time
▪ Good tool for beginners, notably as the
dashboard is very user-convenient
www.mopinion.com

19. 14. Crazy Egg
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Crazy Egg
▪ Multiple types of heatmaps that monitor visitor
behavior: e.g. where they click, how far they scroll,
what they’re looking at on a page, etc.
▪ Users can view traffic segments and how the
behavior of these segments differ from one
another
▪ The tool is also very simple to implement
www.mopinion.com

20. 15. Mouseflow
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Mouseflow
▪ Monitors clicks, mouse movement, scrolls and forms
via session replay
▪ Features heatmaps that visualise where visitors are
interacting with the site
▪ Using their dashboard, users can analse key journeys
and processes and build reports
www.mopinion.com

21. 16. Clicktale
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Clicktale
▪ Tool that inspects visitor behaviour
▪ Displays the number of clicks per pageview,
drop off rate per input field in the form, page
errors per page, how far down a visitor has
scrolled, etc.
▪ All data can be linked to a testing tool
www.mopinion.com

22. 17. Visual Website Optimizer (VWO)
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Visual Website Optimizer
▪ Easy-to-use A/B testing tool
▪ Allows users to contrast various versions of their websites
and/or landing pages
▪ Contains a flexible multivariate testing software and tools
similar to that of behavioral targeting Crazy Egg, including
heatmaps and usability testing
www.mopinion.com

23. 18. UsabilityHub
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Usability Hub
▪ Conducts usability tests
▪ Features: question test, the five second test, click test,
navigation test and preference test
▪ Target audience: developers and designers
▪ Testers who are registered must be 18+
www.mopinion.com

24. Client Acquisition
opinion 24www.mopinion.com

25. 19. MozBar
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MozBar
▪ Works with Mozilla Firefox and Google Chrome
▪ Aims to improve SEO efforts
▪ Uses several SEO metrics and enables users to
monitor statistics of organic searches
▪ See the exact ranking of certain keywords and phrases
www.mopinion.com

26. 20. LeadCrunch
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LeadCrunch
▪ Lead gathering tool
▪ Uses artificial intelligence to study customer data
▪ Reveals which customers or companies will presumably
purchase
▪ Works in two steps
1. SurfaceMatch (the system matches your current
customers with lookalikes).
2. DeepMatch (takes these leads and prioritises them)
www.mopinion.com

27. 21. Hello Bar
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Hello Bar
▪ Wordpress plugin that lets users put a CTA button on
their website
▪ All you have to do is login via Google account, select a
goal and personalize the bar with your own style
▪ Allows users to monitor all clicks on the header bar
www.mopinion.com

28. 22. Bounce Exchange
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Bounce Exchange
▪ Provides behavioral automation technology
▪ Tool aims to lower bounce rate and increase web
visitor duration
▪ Operates via an exit intent technology that monitors
how and when users ‘bounce’ off the page
▪ Bounce Exchange offers an overlay solution that aims
to motivate them to stay on your site and convert
www.mopinion.com

29. 23. Unbounce
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Unbounce
▪ Create landing pages and conduct A/B testing
▪ Operate without the support of a technical team
▪ Users can generate overlays on webpages that are
targeted to certain visitors with a call-to-action
(CTA).
www.mopinion.com

30. Email Marketing
opinion 30www.mopinion.com

31. 24. MailChimp
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MailChimp
▪ Target customers based on: behavior, previous sales
and preferences
▪ Generate a series of emails with just a single API
request
▪ Contains the following features: auto-responders,
merge tags, an email creator, segmenting and
straightforward analytics
www.mopinion.com

32. 25. List Builder
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List Builder
▪ Tool built by AppSumo
▪ Helps build mailing lists
▪ It captures (engaged) visitors right before they are about to
leave with pop-us that are triggered via clicks and timers
▪ User friendly: drag-and-drop functionality and features
that can be customised to your brand
www.mopinion.com

33. 26. SendGrid
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SendGrid
▪ Cloud-based email platform that serves mainly developers
▪ World’s largest Email Infrastructure as a Service provider
▪ Sends out quick emails such as shipping notifications,
email newsletters, sign-up confirmations, etc
▪ Track email opens, unsubscribes, bounces and spam
reports without code
▪ Features: templates, scheduling and A/B testing
▪ Email analytics can be viewed in real-time
www.mopinion.com

34. 27. AWeber
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AWeber
▪ Contains drag and drop editor
▪ Users can easily create automated emails and
make use of the high-quality auto-responder
capabilities
▪ Create subscription forms and place them on
the website, blog or Facebook page
▪ Pull up charts showing how many contacts
opened emails or clicked on links within your
message
www.mopinion.com

35. 28. Customer.io
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Customer.io
▪ Features: A/B Testing
▪ Various roles can use this tool: marketers, product
managers and of course, growth hackers
▪ Users can send targeted emails to designated visitors on
your website or to mobile app users depending on their
activity
▪ Notifies designated users when the visitor has read your
email and/or if they click on one of the links
www.mopinion.com

36. 29. Vero
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Vero
▪ Enables users to monitor and store customer data in
real-time
▪ With this data, users can create segments without
having to do any coding and send out automated
emails
▪ Web visitors who abandoned the shopping cart can
be targeted with an email just hours or days later
▪ Vero can be integrated with an Email delivery
provider such as Sendgrid or Mailgun
www.mopinion.com

37. 30. CampaignMonitor
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Campaign Monitor
▪ Popular email marketing tool
▪ A/B testing to optimise test subject lines, sender
details and email design
▪ Features: easy-to-use drag and drop email builder
and segmenting tool: makes different campaigns
with different contacts
▪ With email template, users can customise emails to
fit their brand
www.mopinion.com

38. Inbound Marketing
opinion 38www.mopinion.com

39. 31. HubSpot
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HubSpot
▪ Well-known inbound marketing and sales
software
▪ All-in-one software that enables users to create a
web presence, convert leads and keep track of
marketing campaigns
▪ Tracks and measures blogging activities, email
marketing and social media marketing
▪ Assists in making landing pages
▪ Features content management system that
mentors in updating and optimising content as
well as modifying it for mobile
www.mopinion.com

40. 32. Buffer
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Buffer
▪ Internet-based app
▪ Assists companies with managing their social media
content, e.g. Facebook, LinkedIn, Twitter, Google+
▪ Compose posts which are sent directly to these accounts
or scheduled for a particular time and day
▪ Provides advice on whether the scheduling for the post
will be effective
www.mopinion.com

41. 33. Inbound.org
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Inbound.org
▪ Community-based news platform
▪ Includes a variety of marketing-related articles and
industry news
▪ Create own feed of discussions, expert blogs and
other marketing content
▪ Users can engage in discussions within the
community
www.mopinion.com

42. 34. BuzzSumo
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BuzzSumo
▪ Social media analytics and curation tool
▪ Target audience: content marketers
▪ Review leading content in just about every market
niche
▪ Reports which kinds of content and topics are popular
among readers
www.mopinion.com

43. 35. Outbrain
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Outbrain
▪ Content discovery platform
▪ Aims to increase traffic to your blog, various
articles, or any online content for sharing
▪ Arrange a budget and pay for visits received until
the daily budget is reached
▪ Provides advanced testing and conversion tools for
optimisation purposes
www.mopinion.com

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