First draft for Chinese tour operators

1. Scope
Poshtel PopUp Lapland
2019
#anywherecanhappen

2. Poshtel PopUp® is a new design system
that allows people to realise big ideas in a
matter of months.
Designer houses, luxury condos and stylish
suites can literally “pop up” without
delays, bureaucracy and red tape.
It’s a new approach to design and
architecture. - It might even lead to a new
way of living - “pop-up” culture. Because
with Poshtel PopUp®
#anywherecanhappen
Suites for the People

3. Welcome to Lapland

4. Every year, thousands of tourists visit
the magical winter wonderland,
Lapland, located beyond the Arctic
Circle. Lapland is a ethno-cultural
region stretching over the northern
Sweden, Finnland, Norway and Russia
which gives the place an unique
feeling.
A magical place no matter if you visit
it during the winter time or summer
time. Engage with the nature, enjoy
the silence and experience the
smooth and effortless magic. Lapland
is home to reindeers, northern lights
and to five of the nine national hiking
areas.
Lapland offers traditional hearty food,
bucket-list-experiences, breath taking
nature and a nowadays rare silence.
Lapland

5. Lapland’s climate is known for its long
and cold winters. The subarctic climate
guarantee you a white Christmas and a
superb ski seasons. But also the
summer time has a lot to offer. From
amazing hikes, to fishing in the best
salmon river in Europe to mountain
biking through the breathtaking nature.
Because most of the area is in the
Arctic Circle, the daylight hours go from
one extreme to another depending on
what time of year you visit. This makes
Lapland unique for every time you visit.
In the middle of winter, Lapland has
Polar Nights when the sun doesn’t rise
above the horizon. It’s an absolutely
magical time to visit and gives you a
once in a lifetime experience. You get a
few hours of enchanting twilight, when
the moonlight and northern lights are
reflected off the snow, some call it
magic!
Imagine riding a reindeer sleigh,
cruising through the snow in a husky
led ride or go on a snowmobile
adventure in the deep snowy forrest.

6. Registred overnight stays
in Lapland in 2017.
2.9 Million
Source: Visit Finland
2.9 Million
Registered
overnight stays
in Lapland 2017
100,000
Accommodation capacity
in Lapland
9%
Growth in overnight stays
from 2016-2017
22%
Growth in overnight stays
by internationals
from 2016-2017
More Beds Needed
It does not take long to add up the
numbers.
2,9 million registered overnight
stays, 100,000 accommodation
capacities and a 9% growth in
overnight stays.
The world of traveling is changing
and unique destinations like
Lapland are seriously on the map.
More beds are needed!

7. 0%
22.5%
45%
67.5%
90%
China Australia Netherlands Singapore Italy
21%22%
41%
59%
82%
The fastest growing tourism markets
Registered overnight stays, growth in 2016-2017
Exotic North
A growing number of Chinese
visitors choose Lapland as part of
their travel plan in Europe. The
Finish government is working on
i m p r o v i n g t h e c u s t o m e r
experience in Finland’s airports
including a 55 million Euro
investment programm in Lapland.
Lapland has become one of the
most popular destinations among
the Chinese visitors looking for
new destinations in Europe and in
the Nordic region with its unique
landscape, culture and activities.
20%
Was the increase of
the amount of
passengers from China
arriving at the Lapland
airport in the first half
of 2018
38 flights
From China to
Helsinki each
week

8. 25%
Of Finlands
forest land area
is in Lapland.
Go North
In northern Lapland the
northern lights shine
about every other clear
night between
September and March
1 Billion €
Is the total
tourism demand
in Lapland
7000
People have
been employed
due to tourism
in Lapland
The nature is calling
Earlier people traveled far to dive
into turquoise blue seas and to
drink exotic drinks out of coconut
shells. Today the whole World is
traveling and the meaning of exotic
has changed.
Snow covered forests and icy lakes
can be just as exotic as palm trees
and white sand beaches. We as
travelers are attracted to contrasts
and diversity. Dark green pine trees
versus palm trees, snow covered
forests versus white sand beaches.
It all depends on where we come
from.

9. Poshtel Popup Lapland

10. RESPONSIBLE &
DEMOCRATIC
D E S I G N E D T O
M A K E T H E
E X C E P T I O N A L
A F F O R D A B L E T O
M O R E O F U S

11. Listen Smell Feel
Imagine

12. Food Mind Nature Explore
Rustic
Local Relaxation Wilderness Dog Sledding
Silence Northern Lights Ice Fishing
+ + + +

13. Visit the
wilderness
spa
Treat yourself to a day of peace, tranquillity
and relaxation at the SPA - offering a
wilderness bath and sauna overlooking the
forest. Imagine a spa in the middle of the
forest. Walking on moss. Cool down after spa
or sauna on a “sunbed” outside in the forest.
Offering the perfect balance of calm and
sensory experiences in the middle of nature.
The spa features a variety of wellness
activities and experiences such as, sauna and
wilderness spa pool. We also provide yoga in
the woods. Relax on the wooden bed after
being heated up in the sauna or bath.
Experience the healing effect of the contrast
between hot and cold.
Slippers and rope will be available in the
room.

15. Big and spacious either for a group of friends, a
family with kids or just to get that extra space edge.
The 60 m2 suite features a large, open and light
room with a spacious deck and a wide panorama
window that can open up the whole front of the
suite.
SUITE / 60m2
Click here
3D live tour

16. Pop Up Suite

17. Pop Up Suite

18. Perfect for two providing everything you would ask
for from a fully equipped hotel room plus a large
deck and panorama window that opens fully.
ROOM / 30m2
Click here
3D live tour

20. Spa
Amazing
Restaurant
PCA
Experiences
Rituals
Add-ons
Club
TBA

21. Vietnam
Phu Yen 1B
Epikurian Lifestyle
CONTRACTOR ⎮ RAMBØLL
Description: Rambøll is one of the leading consulting and
engineering firms based in Copenhagen. Rambøll is an
ongoing advisor on all Poshtel PopUp projects and are
working as turnkey developer from the drawing board to
actual deployment - globally.
Facts:
Engineers: 13.000
Turnover: USD 1.7 billion
Offices: 300
Countries: 35

22. Numbers Example

23. Budget vs. Cash flow neutral
POSHTEL POPUP Lapland
25 keys // 60m2 pr. key
EUR 3,06 mio
Fully installed - furbished
Numbers

24. Average Occupancy
20%
45%
70%
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
55% 56%
60% 61%
65% 65%
68% 68% 68% 68%
27% 28% 29% 30%
32% 32% 33% 33% 33% 33%
Average price pr. night EUR
100
150
200
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
175 178 181 184
188 188
194 194 194 194
150 151 153 154 156 156 159 159 159 159
Budget
VS.
Cash flow
neutral
Budget
VS.
Cash flow
neutral

25. POSHTEL PopUp
Lapland LLC

26. Smart Sustainable Utility

27. Utilities in a box.
The 5th Element provides sustainable
electricity, fresh water and sewage handling.
Whenever and wherever you need it.
Fresh
Water
Electricity Sewage
S M A R T, S U S T A I N A B L E A N D O F F - G R I D
No
need
forsew
age

28. Black Water
Grey Water
Fresh WaterWater
Treatment
Energy
Supply
Batteries &
on-grid control
Micro infrastructure unit
The
Fifth
Element

29. Thank you_