As "Your Knights to Digital Success," Chess Tag has a proven track record of success managing social media, campaigns, and website development. Take a look at our case studies to see our digital marketing results. We will be glad to talk to you about how we can do the same for your company!

1. Case Studies

2. • Created a landing page with choice of offer for participants
• Customer service was alerted to contact participant
• Leads were collected for future campaigns
Create a campaign to capture leads without an
e-commerce site
8,428 Visitors + 212 Registered Leads

3. Launched a contest aligned with influencers to give away 3
iPhones and 3 Galaxy Samsung phones
Create active social media accounts with 8k
followers in 6 months
Facebook & Instagram
• Almost 1 Million Impressions
• 41,000 Engagements
Twitter
• 4 Million Impressions
• 284,000 Engagements

4. Few FollowersLow Engagement
Localized content,
especially in sports
Implemented game
tickets as giveaway
through competitions
Low Awareness
No Community
Management
Initiated content plan,
dedicated community
managers & implemented a
listening strategy
Implemented giveaway
techniques during
football games
Enhanced the social
customer service
Engagement hike by
400%
From 11,000 Twitter
followers to 48,000
followers in 1 year
Over 700 fan photos
uploaded for contest

5. Many sponsors
announced at once
Created a Twitter Conversation with another sponsor
Need Maximum
Awareness during
sponsorship
announcements
Tweet appeared on 1st page of Saudi sports magazine

6. Once Al Hilal won the Crown Prince Championship, we
announced that fans who follow and retweet will get an
autographed jersey or an autographed ball
Stacked Hilal Jerseys
Over 6000 followers and 7800 retweets (organically!)

7. No strategy or community
management
Launched 7 campaigns + daily
listening/monitoring/
management
Cover over 350 stores
on social media
Created a social media
calendar
Constant updates on
mall events and
store promotions
Redeveloped website
to showcase sales and
events
Over 4 Million hits to
website monthly
Communication
With 350 stores
Placed dedicated team
members
on-site
Earned 5 prestigious
awards since 2013
Monthly promotional
content and
photography for brands
Daily updates and strong
connections with retail
stores
Over 400,000 Facebook fans
Over 50,000 Twitter followers
Over 50,000 Instagram followers
15 Million mall visitors per year

8. News needed to be
publicized to contain
rumors and hoaxes
In April 2013, the mall caught fire while crowded with families and kids
Hour by hour news coverage
was activated + continued
coverage after the fire as the
Government agencies acted
The public needed to be
engaged to ensure the
safety of visitors
The public was alerted via
social media outlets
Retain public trust and
keep perception of mall
high
Distributed coupons to
families as a token for the
inconvenience caused by fire
Positioned RSM social media
as a credible source for public
and media
Gained 1000 followers
+
600 retweets of the initial fire
tweet
3000 impressions gained
from coupon

9. Zero advertising
•
Implemented effective listening strategy
•
Monitored all Godiva fans in Riyadh and engaged with the
fans on Social Media channels
•
Posted a teaser a week before the opening of the Riyadh
boutique
Achieved 2nd Quarter sales within 1 month
•
2000 customers daily in 1st month
New store needed buzz created to get
target market excited

10. Gathered influencers from UAE to kick start the campaign
•
Created contest: fans could post a photo of a Godiva product
showcasing any popular UAE landmark using the hashtag
#GodivaInUAE
•
The winner of the contest would receive a large sized
Signature Godiva gold box
2 Million Impressions
•
Over 100 participants
•
Instagram follower increase of over 500
Campaign needed to celebrate National
Day at the UAE store

11. Sell out event using
only social media
Launched email marketing
campaign
Live coverage of event
Create awareness and
interest in conference
Launched a WhatsApp
broadcast using our network
Landed 70% of sales through
social media
Those who couldn’t attend
watched the event
unfold live
Ran organic Twitter campaign
with frequent tweets and
efficient listening
1000 retweets
+
600 Twitter mentions

12. Mass anxiety due to
spread of Corona
disease in 2014
Worked with over 45
influencers to spread ways to
protect from infection
Online rumors and hoax
stores increased anxiety
Public was not aware of
the Ministry of Health
website
Created social media public
awareness campaign with a
hashtag
Over 23,000 tweets in
20 days
Massive increase to website
traffic
Influencers established the
MOH website as a trusted
source of all Corona news
128 Million impressions on
hashtag with real news being
shared

13. Low use of clinics
and free supplies
Created YouTube
Pre-Roll video ads
Low awareness of
MOH program to
support Diabetes
patients
Created #‫-السكري‬ ‫صحصحله‬
hashtag &worked with
influencers
28 Million impressions
on hashtag in 1 week Over 700,000 views
The campaign resulted in an increase in patient benefit
usage, improving the lives of people throughout KSA.