SlideShare une entreprise Scribd logo
1  sur  49
Télécharger pour lire hors ligne
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
T H E W H AT I F T E C H N I Q U E ™
(Working on it)
Motivate Design presents
A N E X C E R P T F R O M
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
W H Y “ W H AT I F ” ?
We are so glad you asked!
GOAL = INNOVATE , THEN...
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
W H Y “ W H AT I F ” ?
We are so glad you asked!
INCREMENTAL CHANGE = INCREMENTAL GROWTH
GOAL = INNOVATE , THEN...
DISRUPTIVE THINKING = A BIG DIFFERENCE
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
WA R N I N G : T H I S I S H A R D
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
T H I S I S H A R D
Thinking disruptively is a disruptive thing to do.
“WHY? ” YOU ASK ...
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
SUCCESSFUL COMPANIES
OFTEN HAVE AN AVERSION
TO RISK
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
EMPLOYEES ARE REWARDED
TO NOT BE DISRUPTIVE
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
BUSINESS LEADERS OFTEN
LACK THE TRAINING TO
THINK DISRUPTIVELY
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
B U T, I T I S P O S S I B L E
S O , W H E R E D O YO U S TA R T ?
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
S T E P O N E
S TA RT W I T H A B R OA D V I E W
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
S T E P O N E
S TA RT W I T H A B R OA D V I E W
LOCATE AN AREA IN WHICH EVERYONE SEEMS
TO BE STUCK AND NOTHING HAS CHANGED IN
A VERY LONG TIME
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
LOCATE AN AREA IN WHICH EVERYONE SEEMS
TO BE STUCK AND NOTHING HAS CHANGED IN
A VERY LONG TIME
S T E P O N E
S TA RT W I T H A B R OA D V I E W
... AN AREA WHERE PROFIT PERFORMANCE
IS AVERAGE . IT REALLY SHOULD BE MORE
SUCCESSFUL , MORE LUCRATIVE .
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
L O O K F O R C L I C H É S
I D E N T I F Y T H E S TAT U S Q U O
Or any overused attributes that lack original thinking
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
E X . L A U N D R O M AT S
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
CLICHÉ:
L AUNDROMATS ARE DEPRESSING!
CLICHÉ:
L AUNDROMATS ARE DIRT Y!
CLICHÉ:
THERE ARE BAD, FLUORESCENT LIGHTS
CLICHÉ:
THEY ARE OUT- DATED & WEIRD
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
D E F I N E YO U R S I T UAT I O N
S T E P T W O
“I WANT TO DISRUPT THE COMPETITIVE LANDSCAPE
OF [INSERT YOUR SITUATION] BY DELIVERING
AN UNEXPECTED SOLUTION.”
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
A S K “ W H AT I F ? ”
S T E P T H R E E
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
R E A DY T O T R Y I T O U T ?
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
S T E P O N E
Grab a Post-It pack and a marker
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
S T E P T W O
For three minutes, write as many “what ifs” as you can!
THIS STEP IS ABOUT QUANTIT Y– NOT QUALIT Y!
WRITE , WRITE , WRITE!
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
S T E P T H R E E
Share all of them, one by one–popcorn style!
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
S T E P T H R E E
Share all of them, one by one–popcorn style!
STEP FOUR: REPEAT
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
S T E P T H R E E
Share all of them, one by one–popcorn style!
STEP FOUR: REPEAT
STEP FIVE: REPEAT AGAIN
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
S T E P S I X
One last time! Three minutes of total “what if” madness!
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
H E R E A R E S O M E O F O U R S !
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
L AUNDROMATS WERE FUN? REL A XING? COOL?
WHAT IF THEY WERE LUXURIOUS & EXCITING?
W H AT I F. . .
(Just a few of our ideas!)
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
L AUNDROMATS WERE FUN? REL A XING? COOL?
WHAT IF THEY WERE LUXURIOUS & EXCITING?
THEY WERE PL ACES TO BE
PRODUCTIVE? OR SOCIAL?
W H AT I F. . .
(Just a few of our ideas!)
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
L AUNDRY MATS WERE FUN? REL A XING? COOL?
WHAT IF THEY WERE LUXURIOUS & EXCITING?
THEY WERE PL ACES TO BE
PRODUCTIVE? OR SOCIAL?
THEY WERE PL ACES TO TAKE
YOUR KIDS? OR YOUR PETS?
(Just a few of our ideas!)
W H AT I F. . .
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
HAVE YOU MADE OBSERVATIONS?
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
HAVE YOU MADE OBSERVATIONS?
HAVE YOU LOCATED SOME INSIGHTS?
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
DO YOU HAVE YOUR “WHAT IF ” HYPOTHESIS?
HAVE YOU MADE OBSERVATIONS?
HAVE YOU LOCATED SOME INSIGHTS?
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
A R E YO U R E A DY F O R M O R E ?
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
O P P O R T U N I T Y
Discuss different parts of an opportunity: audience, advantage, & gap.
FILL IN THE BL ANKS!
“THERE’S AN OPPORTUNIT Y TO PROVIDE [WHO]
WITH [WHAT ADVANTAGE ] THAT [FILLS A GAP.]”
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
O P P O R T U N I T Y
EX AMPLE:
“THERE’S AN OPPORTUNIT Y TO PROVIDE URBAN
DWELLERS WITH AN AWESOME LAUNDRY EXPERIENCE
THAT IS VERY ECO -FRIENDLY.”
Frame your opportunity in a super concise way.
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
WHAT IF...
THE L AUNDROMAT ALSO HAD A HAIR SALON?
D E V E L O P M E N T
Incorporate your “what ifs” and your opportunity...
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
WHAT IF...
THE L AUNDROMAT ALSO HAD A HAIR SALON?
THE L AUNDROMAT OFFERED LOCAL , ECO -
FRIENDLY PRODUCTS?
D E V E L O P M E N T
...This will result in more developed, discernable ideas
T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
WHAT IF...
THE L AUNDROMAT ALSO HAD A HAIR SALON?
THERE WAS A BAR IN BACK ,
SPEAK- EASY ST YLE?
D E V E L O P M E N T
Keep developing and pushing your ideas
THE L AUNDROMAT OFFERED LOCAL , ECO -
FRIENDLY PRODUCTS?
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
A R E YO U F O R R E A L?
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
Copyright: Spin Laundry Lounge
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
Copyright: Spin Laundry Lounge
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
Copyright: Spin Laundry Lounge
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
“ M ORGAN GARY ’ S PR I MARY M ISSION
I N CR E ATI N G S PI N L AU N DRY LO U N G E
WAS TO R E I MAG I N E TH E E NTI R E
L AU N DROMAT E XPE R I E N CE .”
Copyright: Spin Laundry Lounge
READY
TO
REFRAME
COM
S I G N U P F O R P R E - O R D E R
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
S TAY C U R I O U S
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
A LWAY S A S K T H E W H AT I F ’ S !
What If every Uber car was a Tesla?
What if laundromats served wine?
What if fish was the most popular breakfast food?
W hat if we helped you unleash the What If Technique on your problem spaces and goals?
Learn more about us at www.motivatedesign.com
We’d love to hear from you and help you discover #WhatIf for your
company, team, product, and more.
You can reach us at (646) 400-5108 and hello@motivatedesign.com
Tweet your #WhatIf to @Motivate_Design
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
P H O T O C R E D I T S
Page 4: “warning sign” by Robert Couse-Baker via Flickr (BY)
Page 15: “Laundry Mat” by Carsten Schertzer via Flickr (BY)
Page 16: Untitled by Samantha Jade Royds via Flickr (BY)
“secadoras” by David Cohen via Flickr (BY-NC-ND)
“Sustainable Broadband Access at Laundry Mat in the Western Suburbs
of a Large City” by Daniel X. O’Neil via Flickr (BY)
“I’m here for the Million Dollar Giveaway” by Terrell Woods via Flickr
(BY-NC-ND)
Page 23-25: “Popcorn” by cyclonebill via Flickr (BY-SA)
Page 28-30: “overWash” by Rubin Starset via Flickr (BY-NC-SA)
Page 36: “Laundry Day” by Araceli Arroyo via Flickr (BY-NC-ND)
Page 37-39: “Spin Cycle-9/365” by Andreanna Moya via Flickr (BY)
Page 41-44: Copyright Spin Laundry Lounge via spinlaundrylounge.com

Contenu connexe

Tendances

Design for Startups - Build Better Products, Not More Features
Design for Startups - Build Better Products, Not More FeaturesDesign for Startups - Build Better Products, Not More Features
Design for Startups - Build Better Products, Not More FeaturesVitaly Golomb
 
The Art of the Presentation
The Art of the PresentationThe Art of the Presentation
The Art of the PresentationJeffrey Stevens
 
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Velocity Partners
 
15 Quotes To Nurture Your Creative Soul!
15 Quotes To Nurture Your Creative Soul!15 Quotes To Nurture Your Creative Soul!
15 Quotes To Nurture Your Creative Soul!DesignMantic
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing FailsRand Fishkin
 
Things That Don't Matter in Your Presentation!
Things That Don't Matter in Your Presentation!Things That Don't Matter in Your Presentation!
Things That Don't Matter in Your Presentation!Ayman Sadiq
 
25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Statscontently
 
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design SecretsSlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design SecretsEugene Cheng
 
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
 
The power of creative collaboration
The power of creative collaborationThe power of creative collaboration
The power of creative collaborationTable19
 
17 Ways to Design a Presentation People Want to View
17 Ways to Design a Presentation People Want to View17 Ways to Design a Presentation People Want to View
17 Ways to Design a Presentation People Want to ViewJim MacLeod
 
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative GeniusIMPACT Branding & Design LLC
 
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika AldabaLightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
 
Employer Brand Thinking
Employer Brand ThinkingEmployer Brand Thinking
Employer Brand ThinkingRCA group
 
4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative Teams4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative TeamsWrike
 
10 Shocking Stats About Disengaged Employees
10 Shocking Stats About Disengaged Employees10 Shocking Stats About Disengaged Employees
10 Shocking Stats About Disengaged EmployeesOfficevibe
 

Tendances (20)

Design for Startups - Build Better Products, Not More Features
Design for Startups - Build Better Products, Not More FeaturesDesign for Startups - Build Better Products, Not More Features
Design for Startups - Build Better Products, Not More Features
 
The Art of the Presentation
The Art of the PresentationThe Art of the Presentation
The Art of the Presentation
 
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.
 
15 Quotes To Nurture Your Creative Soul!
15 Quotes To Nurture Your Creative Soul!15 Quotes To Nurture Your Creative Soul!
15 Quotes To Nurture Your Creative Soul!
 
Design Your Career 2018
Design Your Career 2018Design Your Career 2018
Design Your Career 2018
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
 
Things That Don't Matter in Your Presentation!
Things That Don't Matter in Your Presentation!Things That Don't Matter in Your Presentation!
Things That Don't Matter in Your Presentation!
 
25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats
 
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design SecretsSlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
 
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience
 
The power of creative collaboration
The power of creative collaborationThe power of creative collaboration
The power of creative collaboration
 
17 Ways to Design a Presentation People Want to View
17 Ways to Design a Presentation People Want to View17 Ways to Design a Presentation People Want to View
17 Ways to Design a Presentation People Want to View
 
How Google Works
How Google WorksHow Google Works
How Google Works
 
chatgpt dalle.pptx
chatgpt dalle.pptxchatgpt dalle.pptx
chatgpt dalle.pptx
 
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
 
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika AldabaLightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
 
Employer Brand Thinking
Employer Brand ThinkingEmployer Brand Thinking
Employer Brand Thinking
 
4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative Teams4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative Teams
 
10 Shocking Stats About Disengaged Employees
10 Shocking Stats About Disengaged Employees10 Shocking Stats About Disengaged Employees
10 Shocking Stats About Disengaged Employees
 

En vedette

How To (Really) Get Into Marketing
How To (Really) Get Into MarketingHow To (Really) Get Into Marketing
How To (Really) Get Into MarketingEd Fry
 
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersWhat Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersHubSpot
 
Upworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The InternetsUpworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The InternetsUpworthy
 
Digital Strategy 101
Digital Strategy 101Digital Strategy 101
Digital Strategy 101Bud Caddell
 
What 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From FailureWhat 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
 
How People Really Hold and Touch (their Phones)
How People Really Hold and Touch (their Phones)How People Really Hold and Touch (their Phones)
How People Really Hold and Touch (their Phones)Steven Hoober
 
The History of SEO
The History of SEOThe History of SEO
The History of SEOHubSpot
 
The Seven Deadly Social Media Sins
The Seven Deadly Social Media SinsThe Seven Deadly Social Media Sins
The Seven Deadly Social Media SinsXPLAIN
 
10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next Presentation10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next PresentationSOAP Presentations
 
The Search for Meaning in B2B Marketing
The Search for Meaning in B2B MarketingThe Search for Meaning in B2B Marketing
The Search for Meaning in B2B MarketingVelocity Partners
 
A-Z Culture Glossary 2017
A-Z Culture Glossary 2017A-Z Culture Glossary 2017
A-Z Culture Glossary 2017sparks & honey
 
Pixar's 22 Rules to Phenomenal Storytelling
Pixar's 22 Rules to Phenomenal StorytellingPixar's 22 Rules to Phenomenal Storytelling
Pixar's 22 Rules to Phenomenal StorytellingGavin McMahon
 
All About Beer
All About Beer All About Beer
All About Beer Ethos3
 
Healthcare Napkins All
Healthcare Napkins AllHealthcare Napkins All
Healthcare Napkins AllDan Roam
 
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...Empowered Presentations
 

En vedette (18)

How To (Really) Get Into Marketing
How To (Really) Get Into MarketingHow To (Really) Get Into Marketing
How To (Really) Get Into Marketing
 
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersWhat Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
 
Upworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The InternetsUpworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The Internets
 
Digital Strategy 101
Digital Strategy 101Digital Strategy 101
Digital Strategy 101
 
What 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From FailureWhat 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From Failure
 
How People Really Hold and Touch (their Phones)
How People Really Hold and Touch (their Phones)How People Really Hold and Touch (their Phones)
How People Really Hold and Touch (their Phones)
 
The Minimum Loveable Product
The Minimum Loveable ProductThe Minimum Loveable Product
The Minimum Loveable Product
 
The History of SEO
The History of SEOThe History of SEO
The History of SEO
 
Displaying Data
Displaying DataDisplaying Data
Displaying Data
 
The Seven Deadly Social Media Sins
The Seven Deadly Social Media SinsThe Seven Deadly Social Media Sins
The Seven Deadly Social Media Sins
 
10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next Presentation10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next Presentation
 
The Search for Meaning in B2B Marketing
The Search for Meaning in B2B MarketingThe Search for Meaning in B2B Marketing
The Search for Meaning in B2B Marketing
 
A-Z Culture Glossary 2017
A-Z Culture Glossary 2017A-Z Culture Glossary 2017
A-Z Culture Glossary 2017
 
Pixar's 22 Rules to Phenomenal Storytelling
Pixar's 22 Rules to Phenomenal StorytellingPixar's 22 Rules to Phenomenal Storytelling
Pixar's 22 Rules to Phenomenal Storytelling
 
You Suck At PowerPoint! by @jessedee
You Suck At PowerPoint! by @jessedeeYou Suck At PowerPoint! by @jessedee
You Suck At PowerPoint! by @jessedee
 
All About Beer
All About Beer All About Beer
All About Beer
 
Healthcare Napkins All
Healthcare Napkins AllHealthcare Napkins All
Healthcare Napkins All
 
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...
 

Similaire à The What If Technique presented by Motivate Design

Keynote: "How a Giant Became More Nimble"
Keynote: "How a Giant Became More Nimble"Keynote: "How a Giant Became More Nimble"
Keynote: "How a Giant Became More Nimble"iMedia Connection
 
Ease, Fun and Authenticity: Keys to More Effective & Enjoyable Marketing
Ease, Fun and Authenticity: Keys to More Effective & Enjoyable MarketingEase, Fun and Authenticity: Keys to More Effective & Enjoyable Marketing
Ease, Fun and Authenticity: Keys to More Effective & Enjoyable MarketingComBridges
 
Walden English Project
Walden English ProjectWalden English Project
Walden English Projectrevankarnr
 
"Use Storytelling as a Strategic Business tool" by Maria Mocerino
"Use Storytelling as a Strategic Business tool" by Maria Mocerino"Use Storytelling as a Strategic Business tool" by Maria Mocerino
"Use Storytelling as a Strategic Business tool" by Maria MocerinoTheFamily
 
Design For Society
Design For SocietyDesign For Society
Design For SocietyChangeist
 
Social Media Strategy for Athletic Directors
Social Media Strategy for Athletic DirectorsSocial Media Strategy for Athletic Directors
Social Media Strategy for Athletic DirectorsMason Waters
 
Tips for Better eLearning
Tips for Better eLearningTips for Better eLearning
Tips for Better eLearningCammy Bean
 
T minus 10 - Rick Tumlinson
T minus 10 - Rick TumlinsonT minus 10 - Rick Tumlinson
T minus 10 - Rick TumlinsonDylan Taylor
 
Renee stevens breakingyour computerhabit
Renee stevens breakingyour computerhabitRenee stevens breakingyour computerhabit
Renee stevens breakingyour computerhabitRenée Stevens
 
The Unicorn Leaps into Tech Talk
The Unicorn Leaps into Tech TalkThe Unicorn Leaps into Tech Talk
The Unicorn Leaps into Tech TalkQuid Inc.
 
Fire Up Your Gifts 2 Profit! Webinar
Fire Up Your Gifts 2 Profit! WebinarFire Up Your Gifts 2 Profit! Webinar
Fire Up Your Gifts 2 Profit! WebinarAndrea Williams
 
20151015 earthsimulationoceanusoct
20151015 earthsimulationoceanusoct20151015 earthsimulationoceanusoct
20151015 earthsimulationoceanusoctAnselm Hook
 
Susie Almaneih's Top 15 Inspiring Quotes From Oprah
Susie Almaneih's Top 15 Inspiring Quotes From Oprah Susie Almaneih's Top 15 Inspiring Quotes From Oprah
Susie Almaneih's Top 15 Inspiring Quotes From Oprah Susie Almaneih
 
Internet of Things: An Introduction
Internet of Things: An IntroductionInternet of Things: An Introduction
Internet of Things: An IntroductionNina Pilar Daniels
 
Dan Schneider: Quiz! “Sam & Cat”, Episode - Motorcycle Mystery by Schneider's...
Dan Schneider: Quiz! “Sam & Cat”, Episode - Motorcycle Mystery by Schneider's...Dan Schneider: Quiz! “Sam & Cat”, Episode - Motorcycle Mystery by Schneider's...
Dan Schneider: Quiz! “Sam & Cat”, Episode - Motorcycle Mystery by Schneider's...Dan Schneider
 
7 principles to improve your decision making
7 principles to improve your decision making7 principles to improve your decision making
7 principles to improve your decision makingJeremie Benazra
 
Paradigm shifts #4
Paradigm shifts #4Paradigm shifts #4
Paradigm shifts #4Jan Kroon
 

Similaire à The What If Technique presented by Motivate Design (20)

Keynote: "How a Giant Became More Nimble"
Keynote: "How a Giant Became More Nimble"Keynote: "How a Giant Became More Nimble"
Keynote: "How a Giant Became More Nimble"
 
Ease, Fun and Authenticity: Keys to More Effective & Enjoyable Marketing
Ease, Fun and Authenticity: Keys to More Effective & Enjoyable MarketingEase, Fun and Authenticity: Keys to More Effective & Enjoyable Marketing
Ease, Fun and Authenticity: Keys to More Effective & Enjoyable Marketing
 
Walden English Project
Walden English ProjectWalden English Project
Walden English Project
 
"Use Storytelling as a Strategic Business tool" by Maria Mocerino
"Use Storytelling as a Strategic Business tool" by Maria Mocerino"Use Storytelling as a Strategic Business tool" by Maria Mocerino
"Use Storytelling as a Strategic Business tool" by Maria Mocerino
 
Design For Society
Design For SocietyDesign For Society
Design For Society
 
Social Media Strategy for Athletic Directors
Social Media Strategy for Athletic DirectorsSocial Media Strategy for Athletic Directors
Social Media Strategy for Athletic Directors
 
Tips for Better eLearning
Tips for Better eLearningTips for Better eLearning
Tips for Better eLearning
 
T minus 10 - Rick Tumlinson
T minus 10 - Rick TumlinsonT minus 10 - Rick Tumlinson
T minus 10 - Rick Tumlinson
 
Renee stevens breakingyour computerhabit
Renee stevens breakingyour computerhabitRenee stevens breakingyour computerhabit
Renee stevens breakingyour computerhabit
 
The Unicorn Leaps into Tech Talk
The Unicorn Leaps into Tech TalkThe Unicorn Leaps into Tech Talk
The Unicorn Leaps into Tech Talk
 
Fire Up Your Gifts 2 Profit! Webinar
Fire Up Your Gifts 2 Profit! WebinarFire Up Your Gifts 2 Profit! Webinar
Fire Up Your Gifts 2 Profit! Webinar
 
20151015 earthsimulationoceanusoct
20151015 earthsimulationoceanusoct20151015 earthsimulationoceanusoct
20151015 earthsimulationoceanusoct
 
Susie Almaneih's Top 15 Inspiring Quotes From Oprah
Susie Almaneih's Top 15 Inspiring Quotes From Oprah Susie Almaneih's Top 15 Inspiring Quotes From Oprah
Susie Almaneih's Top 15 Inspiring Quotes From Oprah
 
Internet of Things: An Introduction
Internet of Things: An IntroductionInternet of Things: An Introduction
Internet of Things: An Introduction
 
Midterm Rehab
Midterm RehabMidterm Rehab
Midterm Rehab
 
Interactive and Transmedia Storytelling [Day 1]
Interactive and Transmedia Storytelling [Day 1]Interactive and Transmedia Storytelling [Day 1]
Interactive and Transmedia Storytelling [Day 1]
 
Dan Schneider: Quiz! “Sam & Cat”, Episode - Motorcycle Mystery by Schneider's...
Dan Schneider: Quiz! “Sam & Cat”, Episode - Motorcycle Mystery by Schneider's...Dan Schneider: Quiz! “Sam & Cat”, Episode - Motorcycle Mystery by Schneider's...
Dan Schneider: Quiz! “Sam & Cat”, Episode - Motorcycle Mystery by Schneider's...
 
Viral growth 101
Viral growth 101Viral growth 101
Viral growth 101
 
7 principles to improve your decision making
7 principles to improve your decision making7 principles to improve your decision making
7 principles to improve your decision making
 
Paradigm shifts #4
Paradigm shifts #4Paradigm shifts #4
Paradigm shifts #4
 

Plus de Motivate Design

Why Can't You Get What You Want At Work? - HOW Design Live 2016
Why Can't You Get What You Want At Work? - HOW Design Live 2016Why Can't You Get What You Want At Work? - HOW Design Live 2016
Why Can't You Get What You Want At Work? - HOW Design Live 2016Motivate Design
 
Lessons From An Entrepreneur: UX Growth
Lessons From An Entrepreneur: UX GrowthLessons From An Entrepreneur: UX Growth
Lessons From An Entrepreneur: UX GrowthMotivate Design
 
How To Be A Successful Entrepreneur
How To Be A Successful Entrepreneur How To Be A Successful Entrepreneur
How To Be A Successful Entrepreneur Motivate Design
 
TEDxNewBedford - See Problems as Opportunities
TEDxNewBedford - See Problems as OpportunitiesTEDxNewBedford - See Problems as Opportunities
TEDxNewBedford - See Problems as OpportunitiesMotivate Design
 
Designers Are From Mars, Engineers Are From Venus
Designers Are From Mars, Engineers Are From VenusDesigners Are From Mars, Engineers Are From Venus
Designers Are From Mars, Engineers Are From VenusMotivate Design
 
UXPA Boston 2015 | Discussion Guides Presentation
UXPA Boston 2015 | Discussion Guides PresentationUXPA Boston 2015 | Discussion Guides Presentation
UXPA Boston 2015 | Discussion Guides PresentationMotivate Design
 
Selling Your Great Idea
Selling Your Great Idea Selling Your Great Idea
Selling Your Great Idea Motivate Design
 
Excuses, Excuses, Excuse Personas
Excuses, Excuses, Excuse PersonasExcuses, Excuses, Excuse Personas
Excuses, Excuses, Excuse PersonasMotivate Design
 
An Introduction to Ethnography
An Introduction to EthnographyAn Introduction to Ethnography
An Introduction to EthnographyMotivate Design
 
Designing Fresh Experiences
Designing Fresh ExperiencesDesigning Fresh Experiences
Designing Fresh ExperiencesMotivate Design
 
Disrupt and Become Indispensable
Disrupt and Become IndispensableDisrupt and Become Indispensable
Disrupt and Become IndispensableMotivate Design
 
User Experience Workshop
User Experience WorkshopUser Experience Workshop
User Experience WorkshopMotivate Design
 
Web Design Rules for B2B UX
Web Design Rules for B2B UXWeb Design Rules for B2B UX
Web Design Rules for B2B UXMotivate Design
 
IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader
IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leaderIGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader
IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leaderMotivate Design
 

Plus de Motivate Design (15)

Why Can't You Get What You Want At Work? - HOW Design Live 2016
Why Can't You Get What You Want At Work? - HOW Design Live 2016Why Can't You Get What You Want At Work? - HOW Design Live 2016
Why Can't You Get What You Want At Work? - HOW Design Live 2016
 
Lessons From An Entrepreneur: UX Growth
Lessons From An Entrepreneur: UX GrowthLessons From An Entrepreneur: UX Growth
Lessons From An Entrepreneur: UX Growth
 
How To Be A Successful Entrepreneur
How To Be A Successful Entrepreneur How To Be A Successful Entrepreneur
How To Be A Successful Entrepreneur
 
TEDxNewBedford - See Problems as Opportunities
TEDxNewBedford - See Problems as OpportunitiesTEDxNewBedford - See Problems as Opportunities
TEDxNewBedford - See Problems as Opportunities
 
Designers Are From Mars, Engineers Are From Venus
Designers Are From Mars, Engineers Are From VenusDesigners Are From Mars, Engineers Are From Venus
Designers Are From Mars, Engineers Are From Venus
 
UXPA Boston 2015 | Discussion Guides Presentation
UXPA Boston 2015 | Discussion Guides PresentationUXPA Boston 2015 | Discussion Guides Presentation
UXPA Boston 2015 | Discussion Guides Presentation
 
Selling Your Great Idea
Selling Your Great Idea Selling Your Great Idea
Selling Your Great Idea
 
Excuses, Excuses, Excuse Personas
Excuses, Excuses, Excuse PersonasExcuses, Excuses, Excuse Personas
Excuses, Excuses, Excuse Personas
 
An Introduction to Ethnography
An Introduction to EthnographyAn Introduction to Ethnography
An Introduction to Ethnography
 
Designing Fresh Experiences
Designing Fresh ExperiencesDesigning Fresh Experiences
Designing Fresh Experiences
 
Disrupt and Become Indispensable
Disrupt and Become IndispensableDisrupt and Become Indispensable
Disrupt and Become Indispensable
 
User Experience Workshop
User Experience WorkshopUser Experience Workshop
User Experience Workshop
 
Web Design Rules for B2B UX
Web Design Rules for B2B UXWeb Design Rules for B2B UX
Web Design Rules for B2B UX
 
The Future of Personas
The Future of PersonasThe Future of Personas
The Future of Personas
 
IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader
IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leaderIGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader
IGNITE@UxPA2012- The Y-Factor: How a 20-something can be a UX leader
 

Dernier

UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 

Dernier (20)

Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 

The What If Technique presented by Motivate Design

  • 1. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N T H E W H AT I F T E C H N I Q U E ™ (Working on it) Motivate Design presents
  • 2. A N E X C E R P T F R O M
  • 3. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N W H Y “ W H AT I F ” ? We are so glad you asked! GOAL = INNOVATE , THEN...
  • 4. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N W H Y “ W H AT I F ” ? We are so glad you asked! INCREMENTAL CHANGE = INCREMENTAL GROWTH GOAL = INNOVATE , THEN... DISRUPTIVE THINKING = A BIG DIFFERENCE
  • 5. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N WA R N I N G : T H I S I S H A R D
  • 6. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N T H I S I S H A R D Thinking disruptively is a disruptive thing to do. “WHY? ” YOU ASK ...
  • 7. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N SUCCESSFUL COMPANIES OFTEN HAVE AN AVERSION TO RISK
  • 8. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N EMPLOYEES ARE REWARDED TO NOT BE DISRUPTIVE
  • 9. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N BUSINESS LEADERS OFTEN LACK THE TRAINING TO THINK DISRUPTIVELY
  • 10. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N B U T, I T I S P O S S I B L E
  • 11. S O , W H E R E D O YO U S TA R T ?
  • 12. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N S T E P O N E S TA RT W I T H A B R OA D V I E W
  • 13. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N S T E P O N E S TA RT W I T H A B R OA D V I E W LOCATE AN AREA IN WHICH EVERYONE SEEMS TO BE STUCK AND NOTHING HAS CHANGED IN A VERY LONG TIME
  • 14. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N LOCATE AN AREA IN WHICH EVERYONE SEEMS TO BE STUCK AND NOTHING HAS CHANGED IN A VERY LONG TIME S T E P O N E S TA RT W I T H A B R OA D V I E W ... AN AREA WHERE PROFIT PERFORMANCE IS AVERAGE . IT REALLY SHOULD BE MORE SUCCESSFUL , MORE LUCRATIVE .
  • 15. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N L O O K F O R C L I C H É S I D E N T I F Y T H E S TAT U S Q U O Or any overused attributes that lack original thinking
  • 16. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N E X . L A U N D R O M AT S
  • 17. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
  • 18. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N CLICHÉ: L AUNDROMATS ARE DEPRESSING! CLICHÉ: L AUNDROMATS ARE DIRT Y! CLICHÉ: THERE ARE BAD, FLUORESCENT LIGHTS CLICHÉ: THEY ARE OUT- DATED & WEIRD
  • 19. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N D E F I N E YO U R S I T UAT I O N S T E P T W O “I WANT TO DISRUPT THE COMPETITIVE LANDSCAPE OF [INSERT YOUR SITUATION] BY DELIVERING AN UNEXPECTED SOLUTION.”
  • 20. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N A S K “ W H AT I F ? ” S T E P T H R E E
  • 21. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N R E A DY T O T R Y I T O U T ?
  • 22. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N S T E P O N E Grab a Post-It pack and a marker
  • 23. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N S T E P T W O For three minutes, write as many “what ifs” as you can! THIS STEP IS ABOUT QUANTIT Y– NOT QUALIT Y! WRITE , WRITE , WRITE!
  • 24. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N S T E P T H R E E Share all of them, one by one–popcorn style!
  • 25. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N S T E P T H R E E Share all of them, one by one–popcorn style! STEP FOUR: REPEAT
  • 26. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N S T E P T H R E E Share all of them, one by one–popcorn style! STEP FOUR: REPEAT STEP FIVE: REPEAT AGAIN
  • 27. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N S T E P S I X One last time! Three minutes of total “what if” madness!
  • 28. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N H E R E A R E S O M E O F O U R S !
  • 29. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N L AUNDROMATS WERE FUN? REL A XING? COOL? WHAT IF THEY WERE LUXURIOUS & EXCITING? W H AT I F. . . (Just a few of our ideas!)
  • 30. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N L AUNDROMATS WERE FUN? REL A XING? COOL? WHAT IF THEY WERE LUXURIOUS & EXCITING? THEY WERE PL ACES TO BE PRODUCTIVE? OR SOCIAL? W H AT I F. . . (Just a few of our ideas!)
  • 31. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N L AUNDRY MATS WERE FUN? REL A XING? COOL? WHAT IF THEY WERE LUXURIOUS & EXCITING? THEY WERE PL ACES TO BE PRODUCTIVE? OR SOCIAL? THEY WERE PL ACES TO TAKE YOUR KIDS? OR YOUR PETS? (Just a few of our ideas!) W H AT I F. . .
  • 32. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N HAVE YOU MADE OBSERVATIONS?
  • 33. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N HAVE YOU MADE OBSERVATIONS? HAVE YOU LOCATED SOME INSIGHTS?
  • 34. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N DO YOU HAVE YOUR “WHAT IF ” HYPOTHESIS? HAVE YOU MADE OBSERVATIONS? HAVE YOU LOCATED SOME INSIGHTS?
  • 35. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N A R E YO U R E A DY F O R M O R E ?
  • 36. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N O P P O R T U N I T Y Discuss different parts of an opportunity: audience, advantage, & gap. FILL IN THE BL ANKS! “THERE’S AN OPPORTUNIT Y TO PROVIDE [WHO] WITH [WHAT ADVANTAGE ] THAT [FILLS A GAP.]”
  • 37. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N O P P O R T U N I T Y EX AMPLE: “THERE’S AN OPPORTUNIT Y TO PROVIDE URBAN DWELLERS WITH AN AWESOME LAUNDRY EXPERIENCE THAT IS VERY ECO -FRIENDLY.” Frame your opportunity in a super concise way.
  • 38. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N WHAT IF... THE L AUNDROMAT ALSO HAD A HAIR SALON? D E V E L O P M E N T Incorporate your “what ifs” and your opportunity...
  • 39. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N WHAT IF... THE L AUNDROMAT ALSO HAD A HAIR SALON? THE L AUNDROMAT OFFERED LOCAL , ECO - FRIENDLY PRODUCTS? D E V E L O P M E N T ...This will result in more developed, discernable ideas
  • 40. T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N WHAT IF... THE L AUNDROMAT ALSO HAD A HAIR SALON? THERE WAS A BAR IN BACK , SPEAK- EASY ST YLE? D E V E L O P M E N T Keep developing and pushing your ideas THE L AUNDROMAT OFFERED LOCAL , ECO - FRIENDLY PRODUCTS?
  • 41. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N A R E YO U F O R R E A L?
  • 42. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N Copyright: Spin Laundry Lounge
  • 43. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N Copyright: Spin Laundry Lounge
  • 44. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N Copyright: Spin Laundry Lounge
  • 45. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N “ M ORGAN GARY ’ S PR I MARY M ISSION I N CR E ATI N G S PI N L AU N DRY LO U N G E WAS TO R E I MAG I N E TH E E NTI R E L AU N DROMAT E XPE R I E N CE .” Copyright: Spin Laundry Lounge
  • 46. READY TO REFRAME COM S I G N U P F O R P R E - O R D E R
  • 47. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N S TAY C U R I O U S
  • 48. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N A LWAY S A S K T H E W H AT I F ’ S ! What If every Uber car was a Tesla? What if laundromats served wine? What if fish was the most popular breakfast food? W hat if we helped you unleash the What If Technique on your problem spaces and goals? Learn more about us at www.motivatedesign.com We’d love to hear from you and help you discover #WhatIf for your company, team, product, and more. You can reach us at (646) 400-5108 and hello@motivatedesign.com Tweet your #WhatIf to @Motivate_Design
  • 49. T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N P H O T O C R E D I T S Page 4: “warning sign” by Robert Couse-Baker via Flickr (BY) Page 15: “Laundry Mat” by Carsten Schertzer via Flickr (BY) Page 16: Untitled by Samantha Jade Royds via Flickr (BY) “secadoras” by David Cohen via Flickr (BY-NC-ND) “Sustainable Broadband Access at Laundry Mat in the Western Suburbs of a Large City” by Daniel X. O’Neil via Flickr (BY) “I’m here for the Million Dollar Giveaway” by Terrell Woods via Flickr (BY-NC-ND) Page 23-25: “Popcorn” by cyclonebill via Flickr (BY-SA) Page 28-30: “overWash” by Rubin Starset via Flickr (BY-NC-SA) Page 36: “Laundry Day” by Araceli Arroyo via Flickr (BY-NC-ND) Page 37-39: “Spin Cycle-9/365” by Andreanna Moya via Flickr (BY) Page 41-44: Copyright Spin Laundry Lounge via spinlaundrylounge.com