1. KRIS, KRISTEL, AND KIKO:
This week in Digital PH
MARCH 15-21, 2013
Topics: Kris Aquino
Kristel Tejada
Pope Francis
Sources: Movent HIVE and Media Analysis Platform

2. CONVERSATIONS ACROSS TIME, TOTAL PH LANDSCAPE
16000
14000 KRIS AQUINO’S TELL-ALL
March 15, 2013, 13,783 mentions
12000
10000
8000 INAUGURATION MASS OF POPE FRANCIS
6000 SUICIDE OF KRISTEL TEJADA March 19, 2013, 3,574 mentions
4000 March 15, 2013, 965 mentions
2000
0
3/15/13 3/16/13 3/17/13 3/18/13 3/19/13 3/20/13 3/21/13
"Kris Aquino" "Kristel Tejada" "Pope Francis"
SUM AVERAGE PER DAY PEAK VALUE
Kris Aquino 15,977 mentions 2,282 mentions 13,783, March 21
Kristel Tejada 2,618 mentions 374 mentions 965, March 15
Pope Francis 12,093 mentions 1,727 mentions 3,574, March 19

3. SHARE OF VOICE FOR TOPICS
Quantity
SOV
"Kris Aquino"
15977
52.06%
"Kristel Tejada"
2618
8.53%
"Pope Francis"
12093
39.41%
Almost 95% of all conversations for Kris
Aquino happened on March 21, 2013.
“Kris Aquino” gained 52% of total SOV in
this category in one day. The 43% SOV for
“Pope Francis” was sustained over one
week. “Kristel Tejada” is the only story that
had a downward trend.
"Kris Aquino" "Kristel Tejada" "Pope Francis"

4. SOURCES OF CONVERSATION
Key conversation sources Share of voice on Twitter
1400
1200
1000
800 "Kris Aquino" "Kris Aquino"
600 "Kristel Tejada" "Kristel Tejada"
400 "Pope Francis" "Pope Francis"
200
0
Blogs Forums Mainstream
Media
• Pope Francis was discussed more often in mainstream news channels (more
news items, and more news sources)
• Share of voice on Twitter is very similar to total share of voice, making it the
prime mover of conversations.

5. USERS AND REACH
Users and mentions Reach
18000 350000000
16000 300000000
14000
250000000
12000
10000 200000000
8000 Number of users
150000000 Reach
6000 Number of mentions 100000000
4000
2000 50000000
0 0
"Kris "Kristel "Pope "Kris Aquino" "Kristel "Pope Francis"
Aquino" Tejada" Francis" Tejada"
• Share of voice is directly proportional to the number of people who are talking about a topic.
• The average user discussing Kris Aquino would talk about the topic 1.59 times, Kristel Tejada 2.00
times, and Pope Francis 1.92 times.
• The total number of people who saw online conversations about Pope Francis is equivalent to the
total number of Twitter users in the world (as of January 2013).
• In contrast, the number of people who saw Kris Aquino-related conversations is roughly the size of
the total combined population of Jakarta and Metro Manila.

6. Thank you very much.
Prepared by: Movent, Inc.
Formerly known as NetBooster Asia
2101 Antel Corporate Center
121 Valero Street, Salcedo Village
Makati City, 1227 Philippines
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