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Build the Perfect Rainmaking Plan:
Make 2018 YOUR Year!
#2018Rainmaking
3
4
About our presenter
Jaimie B. Field, Esq.
‣  Has been involved in the legal industry since the age
of 13
‣  Went to Temple...
Build the Perfect Rainmaking Plan:
Make 2018 YOUR Year!
#2018Rainmaking
7
Hoping, Wishing and Praying is
NOT
a Business Development
Strategy
8
Just because you build
it !
DOESN’T
mean they will come !
9
Bright Shiny !
Object Syndrome!
•  Latest and greatest marketing technique!
•  Build a 7 figure firm in 10 days or less
pr...
10
“Throw it Against the Wall and See if It Sticks” Method of Marketing!
11
RAINMAKING = RELATIONSHIPS
•  Just because you connect with them doesn’t
create a relationship!
•  As with any relation...
Benjamin
Franklin
12
Poll #1
13
Do You have A Rainmaking Plan?
A: Yes, I write one every year
B: I’ve written one in the past, but did nothing ...
Three Steps to Becoming a Rainmaker
14
1. Marketing!
2. Networking !
3. Relationship Building!
Three Steps to Becoming a Rainmaker
15
• Developing your brand!
• Creating visibility !
• Establishing yourself as the go-...
Three Steps to Becoming a Rainmaker
16
Networking !
• You have to meet people !
• Networking can be done both on and off l...
Three Steps to Becoming a Rainmaker
17
Relationship Building!
• You have to create trust !
• You have to create credibilit...
Why Have a Rainmaking
(Business Development) Plan?
18
• A written plan forces you to clarify your goals!
• You have a prog...
Why Have a Rainmaking
(Business Development) Plan?
19
• It helps to keep you on track!
• It helps to free your mind to tak...
The Elements of a Rainmaking Plan!
20
• Ideal Clients/Niche!
• Goals !
• Activities to Achieve the
Goals!
21
The Day Of Generalization is Over! !
The Elements of a Rainmaking Plan!
22
• Ideal Clients/Niche!
• Goals !
• Activities to Achieve the
Goals!
Ideal Clients
23
• Target Marketing!
• Niche Marketing !
• Micro-Marketing !
Ideal Clients
24
• Demographic Information!
• Lifestyles !
• Industries!
• Hobbies!
Ideal Clients
25
• Who do I like to work with?!
• Can they pay my fees?!
• Is the market large enough? !
• Who is my compe...
Poll #2
Do you have a Target Market?
•  No, I work for anyone who walks in the door
26
•  I’m not really sure
•  Yes, and ...
The Elements of a Rainmaking Plan
27
• Ideal Clients/Niche!
• Goals !
• Activities to Achieve the
Goals!
28
• Career & Financial Goals!
• Physical & Health Goals !
• Home & Family Goals !
• Friends & Social Goals!
• Intellectua...
29
Set S.M.A.R.T.Y Goals !
S!
M!
A!
R!
T!
Y!
Specific!
Measurable!
Actionable!
Realistic!
Time Bound!
Yours (and Why?)!
The Elements of a Rainmaking Plan
30
• Ideal Clients/Niche!
• Goals !
• Activities to Achieve the
Goals!
Rainmaking Tactics
31
32
• Social Media Networking Allows You to Meet Almost Anyone In the
World and Create A Relationship with Them Virtually!
...
33
• Association Networking allows you to create relationships with your
Ideal Clients. !
• Referral Groups are specificall...
Rainmaking Tactics
34
The Ones That You Will Do Consistently & Constantly!
Executing the Rainmaking Plan
35
•  Break each goal into bite-size pieces!
•  Schedule each action step you can take !
•  ...
Rainmaking Plan Masterclass
4 Consecutive Mondays in November beginning November 6th (plus a
bonus call)
36
•  Live Calls:...
Contact Us
Jaimie B. Field, Esq. !
The-Rain-Maker !
A Division of Marketing Field, LLC !
info@marketingfield.com!
201-264-6...
Thank you
38
(Webinar Slides) Build the Perfect Rainmaking Plan: Make 2018 YOUR Year!"
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Rainmaking is simple, but it’s not easy. It takes deliberate actions on your part as an attorney to create the practice of your dreams. And it all starts with a plan. Build and execute your own rainmaking plan, tailored to your life and your career to make 2018 the best year ever!

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(Webinar Slides) Build the Perfect Rainmaking Plan: Make 2018 YOUR Year!"

  1. 1. Build the Perfect Rainmaking Plan: Make 2018 YOUR Year! #2018Rainmaking
  2. 2. 3
  3. 3. 4
  4. 4. About our presenter Jaimie B. Field, Esq. ‣  Has been involved in the legal industry since the age of 13 ‣  Went to Temple University School of Law ‣  Began her career in-house working at an entertainment company owned by The Jackson Family, where, because it was a start-up, learned to also do the marketing and business development ‣  In 2002 She started Marketing Field, LLC – a marketing and business development coaching company devoted solely to lawyers and law firms ‣  In 2010 she rebranded as The-Rain-Maker ‣  She has been twice voted (2015 and 2016) the Best Legal Marketing Consultancy AND the Best Lawyer/ Law Firm Business Development Coaching firm by the readers of the New Jersey Law Journal 5
  5. 5. Build the Perfect Rainmaking Plan: Make 2018 YOUR Year! #2018Rainmaking
  6. 6. 7 Hoping, Wishing and Praying is NOT a Business Development Strategy
  7. 7. 8 Just because you build it ! DOESN’T mean they will come !
  8. 8. 9 Bright Shiny ! Object Syndrome! •  Latest and greatest marketing technique! •  Build a 7 figure firm in 10 days or less promise! •  Become Number #1 on Google!
  9. 9. 10 “Throw it Against the Wall and See if It Sticks” Method of Marketing!
  10. 10. 11 RAINMAKING = RELATIONSHIPS •  Just because you connect with them doesn’t create a relationship! •  As with any relationship it takes time and ! effort! •  People do business with people they know, ! like and trust!
  11. 11. Benjamin Franklin 12
  12. 12. Poll #1 13 Do You have A Rainmaking Plan? A: Yes, I write one every year B: I’ve written one in the past, but did nothing with it C: I’ve thought about it, but don’t see the point D: What’s a Rainmaking Plan?
  13. 13. Three Steps to Becoming a Rainmaker 14 1. Marketing! 2. Networking ! 3. Relationship Building!
  14. 14. Three Steps to Becoming a Rainmaker 15 • Developing your brand! • Creating visibility ! • Establishing yourself as the go-to authority! Marketing!
  15. 15. Three Steps to Becoming a Rainmaker 16 Networking ! • You have to meet people ! • Networking can be done both on and off line ! • Determine where your ideal clients “hang-out”!
  16. 16. Three Steps to Becoming a Rainmaker 17 Relationship Building! • You have to create trust ! • You have to create credibility ! • Be professional !
  17. 17. Why Have a Rainmaking (Business Development) Plan? 18 • A written plan forces you to clarify your goals! • You have a program which you can follow that that is yours and yours alone! • You become committed to your success !
  18. 18. Why Have a Rainmaking (Business Development) Plan? 19 • It helps to keep you on track! • It helps to free your mind to take your thinking to the next level! • You are more likely to become successful with a written plan!
  19. 19. The Elements of a Rainmaking Plan! 20 • Ideal Clients/Niche! • Goals ! • Activities to Achieve the Goals!
  20. 20. 21 The Day Of Generalization is Over! !
  21. 21. The Elements of a Rainmaking Plan! 22 • Ideal Clients/Niche! • Goals ! • Activities to Achieve the Goals!
  22. 22. Ideal Clients 23 • Target Marketing! • Niche Marketing ! • Micro-Marketing !
  23. 23. Ideal Clients 24 • Demographic Information! • Lifestyles ! • Industries! • Hobbies!
  24. 24. Ideal Clients 25 • Who do I like to work with?! • Can they pay my fees?! • Is the market large enough? ! • Who is my competition? ! • Do I understand my market? ! • Where can I find them? !
  25. 25. Poll #2 Do you have a Target Market? •  No, I work for anyone who walks in the door 26 •  I’m not really sure •  Yes, and I find a way to position myself as an authority in front of them consistently •  Sort of, but I am really inconsistent
  26. 26. The Elements of a Rainmaking Plan 27 • Ideal Clients/Niche! • Goals ! • Activities to Achieve the Goals!
  27. 27. 28 • Career & Financial Goals! • Physical & Health Goals ! • Home & Family Goals ! • Friends & Social Goals! • Intellectual & Spiritual Goals !
  28. 28. 29 Set S.M.A.R.T.Y Goals ! S! M! A! R! T! Y! Specific! Measurable! Actionable! Realistic! Time Bound! Yours (and Why?)!
  29. 29. The Elements of a Rainmaking Plan 30 • Ideal Clients/Niche! • Goals ! • Activities to Achieve the Goals!
  30. 30. Rainmaking Tactics 31
  31. 31. 32 • Social Media Networking Allows You to Meet Almost Anyone In the World and Create A Relationship with Them Virtually! • Blogging, Vlogging, Webinars & Live Broadcasting allows you to showcase your knowledge = you create relationships with those who comment! • Referral Marketing Programs allows you create relationships by helping others get what they want - In return, they will help you get what you want! Rainmaking Tactics
  32. 32. 33 • Association Networking allows you to create relationships with your Ideal Clients. ! • Referral Groups are specifically designed to promote referrals amongst and between the members! • Attorney Networks allow you to create relationships with other attorneys who do not compete for the type of work you do. ! • Email Marketing & Newsletters allow you to keep yourself top of mind with potential clients, current clients and referral sources so that the relationship is continually nurtured ! Rainmaking Tactics
  33. 33. Rainmaking Tactics 34 The Ones That You Will Do Consistently & Constantly!
  34. 34. Executing the Rainmaking Plan 35 •  Break each goal into bite-size pieces! •  Schedule each action step you can take ! •  Take ACTION!
  35. 35. Rainmaking Plan Masterclass 4 Consecutive Mondays in November beginning November 6th (plus a bonus call) 36 •  Live Calls: 60 + minute group coaching and training calls •  Open Q&A on every call so any questions you have may be answered •  Worksheets for each call to help you develop your 2018 Rainmaking Plan •  BONUS: A final call on Monday, December 4th to wrap it all up •  Private Facebook Page 76% Discount for ! Webinar Participants! ! http://jaimiefield.com/masterclass! ! For more information and to sign up.Participation will be limited!! Questions: info@marketingfield.com !
  36. 36. Contact Us Jaimie B. Field, Esq. ! The-Rain-Maker ! A Division of Marketing Field, LLC ! info@marketingfield.com! 201-264-6040! MyCase! www.MyCase.com! support@mycase.com! 800-571-8062! ! !
  37. 37. Thank you 38
  • jhguerra

    Feb. 17, 2019

Rainmaking is simple, but it’s not easy. It takes deliberate actions on your part as an attorney to create the practice of your dreams. And it all starts with a plan. Build and execute your own rainmaking plan, tailored to your life and your career to make 2018 the best year ever!

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