(Webinar Slides) Build the Perfect Rainmaking Plan: Make 2018 YOUR Year!"
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Rainmaking is simple, but it’s not easy. It takes deliberate actions on your part as an attorney to create the practice of your dreams. And it all starts with a plan. Build and execute your own rainmaking plan, tailored to your life and your career to make 2018 the best year ever!
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(Webinar Slides) Build the Perfect Rainmaking Plan: Make 2018 YOUR Year!"
- 1. Build the Perfect Rainmaking Plan: Make 2018 YOUR Year! #2018Rainmaking
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- 5. About our presenter Jaimie B. Field, Esq. ‣ Has been involved in the legal industry since the age of 13 ‣ Went to Temple University School of Law ‣ Began her career in-house working at an entertainment company owned by The Jackson Family, where, because it was a start-up, learned to also do the marketing and business development ‣ In 2002 She started Marketing Field, LLC – a marketing and business development coaching company devoted solely to lawyers and law firms ‣ In 2010 she rebranded as The-Rain-Maker ‣ She has been twice voted (2015 and 2016) the Best Legal Marketing Consultancy AND the Best Lawyer/ Law Firm Business Development Coaching firm by the readers of the New Jersey Law Journal 5
- 6. Build the Perfect Rainmaking Plan: Make 2018 YOUR Year! #2018Rainmaking
- 7. 7 Hoping, Wishing and Praying is NOT a Business Development Strategy
- 8. 8 Just because you build it ! DOESN’T mean they will come !
- 9. 9 Bright Shiny ! Object Syndrome! • Latest and greatest marketing technique! • Build a 7 figure firm in 10 days or less promise! • Become Number #1 on Google!
- 10. 10 “Throw it Against the Wall and See if It Sticks” Method of Marketing!
- 11. 11 RAINMAKING = RELATIONSHIPS • Just because you connect with them doesn’t create a relationship! • As with any relationship it takes time and ! effort! • People do business with people they know, ! like and trust!
- 13. Poll #1 13 Do You have A Rainmaking Plan? A: Yes, I write one every year B: I’ve written one in the past, but did nothing with it C: I’ve thought about it, but don’t see the point D: What’s a Rainmaking Plan?
- 14. Three Steps to Becoming a Rainmaker 14 1. Marketing! 2. Networking ! 3. Relationship Building!
- 15. Three Steps to Becoming a Rainmaker 15 • Developing your brand! • Creating visibility ! • Establishing yourself as the go-to authority! Marketing!
- 16. Three Steps to Becoming a Rainmaker 16 Networking ! • You have to meet people ! • Networking can be done both on and off line ! • Determine where your ideal clients “hang-out”!
- 17. Three Steps to Becoming a Rainmaker 17 Relationship Building! • You have to create trust ! • You have to create credibility ! • Be professional !
- 18. Why Have a Rainmaking (Business Development) Plan? 18 • A written plan forces you to clarify your goals! • You have a program which you can follow that that is yours and yours alone! • You become committed to your success !
- 19. Why Have a Rainmaking (Business Development) Plan? 19 • It helps to keep you on track! • It helps to free your mind to take your thinking to the next level! • You are more likely to become successful with a written plan!
- 20. The Elements of a Rainmaking Plan! 20 • Ideal Clients/Niche! • Goals ! • Activities to Achieve the Goals!
- 21. 21 The Day Of Generalization is Over! !
- 22. The Elements of a Rainmaking Plan! 22 • Ideal Clients/Niche! • Goals ! • Activities to Achieve the Goals!
- 23. Ideal Clients 23 • Target Marketing! • Niche Marketing ! • Micro-Marketing !
- 24. Ideal Clients 24 • Demographic Information! • Lifestyles ! • Industries! • Hobbies!
- 25. Ideal Clients 25 • Who do I like to work with?! • Can they pay my fees?! • Is the market large enough? ! • Who is my competition? ! • Do I understand my market? ! • Where can I find them? !
- 26. Poll #2 Do you have a Target Market? • No, I work for anyone who walks in the door 26 • I’m not really sure • Yes, and I find a way to position myself as an authority in front of them consistently • Sort of, but I am really inconsistent
- 27. The Elements of a Rainmaking Plan 27 • Ideal Clients/Niche! • Goals ! • Activities to Achieve the Goals!
- 28. 28 • Career & Financial Goals! • Physical & Health Goals ! • Home & Family Goals ! • Friends & Social Goals! • Intellectual & Spiritual Goals !
- 29. 29 Set S.M.A.R.T.Y Goals ! S! M! A! R! T! Y! Specific! Measurable! Actionable! Realistic! Time Bound! Yours (and Why?)!
- 30. The Elements of a Rainmaking Plan 30 • Ideal Clients/Niche! • Goals ! • Activities to Achieve the Goals!
- 32. 32 • Social Media Networking Allows You to Meet Almost Anyone In the World and Create A Relationship with Them Virtually! • Blogging, Vlogging, Webinars & Live Broadcasting allows you to showcase your knowledge = you create relationships with those who comment! • Referral Marketing Programs allows you create relationships by helping others get what they want - In return, they will help you get what you want! Rainmaking Tactics
- 33. 33 • Association Networking allows you to create relationships with your Ideal Clients. ! • Referral Groups are specifically designed to promote referrals amongst and between the members! • Attorney Networks allow you to create relationships with other attorneys who do not compete for the type of work you do. ! • Email Marketing & Newsletters allow you to keep yourself top of mind with potential clients, current clients and referral sources so that the relationship is continually nurtured ! Rainmaking Tactics
- 34. Rainmaking Tactics 34 The Ones That You Will Do Consistently & Constantly!
- 35. Executing the Rainmaking Plan 35 • Break each goal into bite-size pieces! • Schedule each action step you can take ! • Take ACTION!
- 36. Rainmaking Plan Masterclass 4 Consecutive Mondays in November beginning November 6th (plus a bonus call) 36 • Live Calls: 60 + minute group coaching and training calls • Open Q&A on every call so any questions you have may be answered • Worksheets for each call to help you develop your 2018 Rainmaking Plan • BONUS: A final call on Monday, December 4th to wrap it all up • Private Facebook Page 76% Discount for ! Webinar Participants! ! http://jaimiefield.com/masterclass! ! For more information and to sign up.Participation will be limited!! Questions: info@marketingfield.com !
- 37. Contact Us Jaimie B. Field, Esq. ! The-Rain-Maker ! A Division of Marketing Field, LLC ! info@marketingfield.com! 201-264-6040! MyCase! www.MyCase.com! support@mycase.com! 800-571-8062! ! !
- 38. Thank you 38