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Customer Data, Your Key to a Personalized Experience
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5 Biggest Customer Data Pay-Offs for Ecommerce Leaders

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Even the tiniest insights into consumers can yield huge results for ecommerce businesses. Here's why data must become a part of your daily operations.

If you want to know how Top Fortune 500 Companies increased their performance using Customer Feedback, download our free ebook: http://hubs.ly/H02-FST0

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5 Biggest Customer Data Pay-Offs for Ecommerce Leaders

  1. 1. 5 Biggest Customer Data Pay-Offs for Ecommerce Leaders
  2. 2. For an online business to succeed today, it cannot just be customer-centric; it must be customer-obsessed.
  3. 3. Because customers have more access to information concerning your product or service’s quality, price, and reputation, information previous generations could have only dreamed of…
  4. 4. You have no choice but to work harder to differentiate yourself as a market leader, providing your customers with added value, specifically the promise and delivery of a superior customer experience.
  5. 5. There is no question that working with customer data to create a tailored customer experience works: • 66% of customer experience officers cite 2016 as the year they put more focus on customers as individuals, recognizing the importance of quality data in identifying customers’ needs, wants, and preferences. • 73% of consumers prefer to do business with brands that use personal data to make their shopping experiences more relevant
  6. 6. In other words, data ensures you are providing the right customer experience throughout the entire journey, starting from brand awareness all the way through post purchase support. Here’s how.
  7. 7. 1/ Better understand your target market
  8. 8. Your business cannot be all things to all customers. Instead, you must reach out to specific customers whose needs you are best prepared to meet.
  9. 9. Data will help you identify who those customers are and how you can align your products or services to their needs.
  10. 10. When you know who your most valuable customers are, you are in a better position to send personalized marketing emails which see, on average, a 119% greater click- through rate than “business-as-usual” mass marketing emails.
  11. 11. 2/ Solve customer problems more efficiently
  12. 12. High-performing companies are 2.5 times more likely to regularly collect customer data in order to ensure the smoothest possible customer journey and, therefore, ensure higher levels of customer satisfaction.
  13. 13. When a business proactively delivers customer care, they establish a clear point of differentiation that reinforces the company’s brand identity and provides greater customer value.
  14. 14. 3/ Improve your customer service
  15. 15. According to an American Express survey, 78% of customers have bailed on a transaction or not made an intended purchase because of a poor customer service experience.
  16. 16. If you can use data to identify early on common friction points in your experience, you can fix underlying problems, increasing your customer retention levels.
  17. 17. 4/ Ensure greater customer loyalty
  18. 18. More than half of the annual revenue for 61% of small business owners comes from repeat customers.
  19. 19. With information at hand concerning your customers’ demographic profiles, transaction histories, and preferred channels, you will be better positioned to offer an experience no competitor can touch.
  20. 20. 5/ Make post-purchase recommendations
  21. 21. To have more loyal customers and maintain brand loyalty, you must engage your customers post- purchase. One way to do this is via cross- selling and up-selling.
  22. 22. Data will enable you to provide your customers with relevant offers, making it easier for them to work with you.
  23. 23. 23 MyFeelBack is a SaaS software for collecting customer feedback via ultra-targeted smart surveys. Thousands of companies already use MyFeelBack to collect high value customer insights, enrich their customer databases in real- time and trigger marketing actions to boost sales conversions. Our mission: Turn customer feedback into opportunities for your business! We help companies: Spot trends directly impacting revenue Identify areas of improvement Make decisions quickly based on real time data About
  24. 24. HOW TOP FORTUNE 500 COMPANIES INCREASED THEIR PERFORMANCE USING CUSTOMER FEEDBACK DOWNLOAD FOR FREE NOW

Even the tiniest insights into consumers can yield huge results for ecommerce businesses. Here's why data must become a part of your daily operations. If you want to know how Top Fortune 500 Companies increased their performance using Customer Feedback, download our free ebook: http://hubs.ly/H02-FST0

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