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Customer Data, Your Key to a Personalized Experience

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Comprehensive customer data is crucial to knowing who your customers are and what they value most. Here are 3 ways data will give you a competitive edge.

If you want to know how Top Fortune 500 Companies increased their performance using Customer Feedback, download our free ebook: http://hubs.ly/H02-FST0

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Customer Data, Your Key to a Personalized Experience

  1. 1. Customer Data, Your Key to a Personalized Experience
  2. 2. Consumers are inundated each day with new products and brands, making it increasingly difficult for them to differentiate one business from another.
  3. 3. Therefore, to stand out, you must figure out how to distinguish yourself. One way to do this is by focusing on ways to provide customers a unique experience, one which has been tailored to appeal to their exact needs and wants.
  4. 4. Personalization creates the type of meaningful, memorable customer experience that drives conversion.
  5. 5. Consider the following statistics:
  6. 6. • 73% of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant. • In-house marketers who personalize their web experiences and are able to quantify the improvement see an average 19% uplift in sales. • Personalized emails improve click-through rates by 14% and conversion rates by 10%.
  7. 7. This evidence suggests that businesses which deliver a one-size-fits-all customer experience lack the ability to positively influence customers who prefer – even expect – a relevant, personalized experience.
  8. 8. Understanding what your customers want and need is invaluable for creating that experience.
  9. 9. Customer data will make it easier to deliver what they are looking for!
  10. 10. 3 Ways to Maximize Customer Data
  11. 11. 1. Predict what your customers want
  12. 12. Customer knowledge makes it easier for your business to adopt a customer-focused model, a model which, incidentally, has proven to be 60% more profitable. And one of the most important aspects of a customer- focused business model is the ability to predict what your customers will want so as to maintain their satisfaction and loyalty.
  13. 13. The more you know about your customers and their needs, the easier it is to identify opportunities to sell them new products and target them with appropriate offers. With the right customer data, you can predict what, how often, and when they are most likely to buy from you.
  14. 14. Targeted sales efforts, proven to be, on average, more than twice as effective as those which are non-targeted, demonstrate that you can meet your customers needs better than anyone, providing your business a much needed competitive advantage.
  15. 15. 2. Improve your customer service
  16. 16. For many businesses,customer service is centered on fixing a problem. But, working with customer data, you can focus on proactively monitoring your customer interactions and fixing small issues before they become big problems.
  17. 17. Taking preventive steps to identify and fix what could become a pain point in your customer journey will enable you to increase efficiency, improve customer satisfaction, and build better brand perception.
  18. 18. For example, your customers will, no doubt, feel frustrated if they have to repeat the same basic facts or questions, as has been the case for 55% of consumers according to a recent survey. Or if they have to expend a moderate-to-high amount of energy to resolve a problem, a reality for 59% of respondents according to the same survey.
  19. 19. 3. Create a single view of your customer
  20. 20. A single view of the customer provides a clear summary of your relationship to each customer. It includes essential personal and demographic information as well as a history of their transactions and most frequently used channels.
  21. 21. Without a centralized customer relationship management (CRM) system, your customer information will likely be spread across many data systems, making it difficult to track. Consequently, you will have a hard time understanding your customers, their behaviors, and their needs.
  22. 22. Using data to build a single view of your customers will, undoubtedly, help you create a more positive relationship with your customers. You will better understand their actions, behaviors, and intentions, knowledge which should be at the heart of all your business’s strategies.
  23. 23. In fact, 73% of businesses now see customer knowledge as crucial to improving customer service and retention levels.
  24. 24. 24 MyFeelBack is a SaaS software for collecting customer feedback via ultra-targeted smart surveys. Thousands of companies already use MyFeelBack to collect high value customer insights, enrich their customer databases in real- time and trigger marketing actions to boost sales conversions. Our mission: Turn customer feedback into opportunities for your business! We help companies: Spot trends directly impacting revenue Identify areas of improvement Make decisions quickly based on real time data About
  25. 25. HOW TOP FORTUNE 500 COMPANIES INCREASED THEIR PERFORMANCE USING CUSTOMER FEEDBACK DOWNLOAD FOR FREE NOW

Comprehensive customer data is crucial to knowing who your customers are and what they value most. Here are 3 ways data will give you a competitive edge. If you want to know how Top Fortune 500 Companies increased their performance using Customer Feedback, download our free ebook: http://hubs.ly/H02-FST0

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