Comprehensive customer data is crucial to knowing who your customers are and what they value most. Here are 3 ways data will give you a competitive edge. If you want to know how Top Fortune 500 Companies increased their performance using Customer Feedback, download our free ebook: http://hubs.ly/H02-FST0

1. Customer Data, Your
Key to a Personalized
Experience

2. Consumers are inundated each day with new
products and brands, making it increasingly
difficult for them to differentiate one business
from another.

3. Therefore, to stand out, you must figure out how to
distinguish yourself.
One way to do this is by focusing on ways to provide
customers a unique experience, one which has been
tailored to appeal to their exact needs and wants.

4. Personalization creates the type of
meaningful, memorable customer experience
that drives conversion.

5. Consider the following
statistics:

6. • 73% of consumers prefer to do business with brands that use
personal information to make their shopping experiences more
relevant.
• In-house marketers who personalize their web experiences and
are able to quantify the improvement see an average 19% uplift in
sales.
• Personalized emails improve click-through rates by 14% and
conversion rates by 10%.

7. This evidence suggests that businesses which deliver
a one-size-fits-all customer experience lack the
ability to positively influence customers who prefer
– even expect – a relevant, personalized experience.

8. Understanding what your customers
want and need is invaluable for
creating that experience.

9. Customer data will make it easier to
deliver what they are looking for!

10. 3 Ways to Maximize Customer Data

11. 1. Predict what
your customers want

12. Customer knowledge makes it easier for your business to
adopt a customer-focused model, a model which,
incidentally, has proven to be 60% more profitable.
And one of the most important aspects of a customer-
focused business model is the ability to predict what your
customers will want so as to maintain their satisfaction and
loyalty.

13. The more you know about your customers and their needs,
the easier it is to identify opportunities to sell them new
products and target them with appropriate offers.
With the right customer data, you can predict what, how
often, and when they are most likely to buy from you.

14. Targeted sales efforts, proven to be, on average, more than
twice as effective as those which are non-targeted,
demonstrate that you can meet your customers needs
better than anyone, providing your business a much
needed competitive advantage.

15. 2. Improve your
customer service

16. For many businesses,customer service is centered
on fixing a problem.
But, working with customer data, you can focus on
proactively monitoring your customer interactions and
fixing small issues before they become big problems.

17. Taking preventive steps to identify and fix what could
become a pain point in your customer journey will enable
you to increase efficiency, improve customer satisfaction,
and build better brand perception.

18. For example, your customers will, no doubt, feel frustrated
if they have to repeat the same basic facts or questions, as
has been the case for 55% of consumers according to a
recent survey.
Or if they have to expend a moderate-to-high amount of
energy to resolve a problem, a reality for 59% of
respondents according to the same survey.

19. 3. Create a single view of your customer

20. A single view of the customer provides a clear summary of
your relationship to each customer.
It includes essential personal and demographic information
as well as a history of their transactions and most
frequently used channels.

21. Without a centralized customer relationship management
(CRM) system, your customer information will likely be
spread across many data systems, making it
difficult to track.
Consequently, you will have a hard time understanding
your customers, their behaviors, and their needs.

22. Using data to build a single view of your customers will,
undoubtedly, help you create a more positive relationship
with your customers.
You will better understand their actions, behaviors, and
intentions, knowledge which should be at the heart of all
your business’s strategies.

23. In fact, 73% of businesses now see customer knowledge
as crucial to improving customer service
and retention levels.

24. 24
MyFeelBack is a SaaS software for collecting customer feedback
via ultra-targeted smart surveys.
Thousands of companies already use MyFeelBack to collect high
value customer insights, enrich their customer databases in real-
time and trigger marketing actions to boost sales conversions.
Our mission:
Turn customer feedback into opportunities for your business!
We help companies:
Spot trends directly impacting revenue
Identify areas of improvement
Make decisions quickly based on real time data
About

25. HOW TOP FORTUNE 500
COMPANIES INCREASED
THEIR PERFORMANCE USING
CUSTOMER FEEDBACK
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