Native Mobile Monthly Report - October 2012

A MONTHLY
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MOBILE NEWS,
VIEWS, EVENTS &
DEVELOPMENTS
LOCALLY AND
ABROAD
2 MOBILE REPORT/OCTOBER 2012

HOW TO USE THIS REPORT

» This report is intended as an easy-to-reference tool
» It is a resource that allows you to easily flip through in
your own time – and not to necessarily read it from
front-to-back


EXECUTIVE SUMMARY
1. There are now more than 1 billion smartphones in circulation worldwide, with
the next billion predicted to be reached by 2015
2. South African mobile networks race to launch commercial LTE services
before the end of 2012
3. The world has been glued to their mobile phones for the Red Bull Stratos
space jump, and the approach of Hurricane Sandy on American shores
4. Facebook reaches milestone of 1 billion monthly active users, meaning nearly
1 in 7 people is on Facebook
5. Alan Knott-Craig Jnr steps down as CEO of Mxit due to internal conflict
between the company’s shareholders about the future vision of the instant
messaging and social networking platform


EXECUTIVE SUMMARY
6. There are events and awards like The Digital Edge Live, the 2012
MyBroadband Conference, Tech4Africa 2012 the MMA Smarties Awards, and
the announcement of The Bookmarks finalists
7. October marks the one year anniversary of the passing of Apple CEO Steve
Jobs
8. InMobi closes down its operations in South Africa and will be run from its
London base
9. Stats SA releases the results of the Census 2011 counting 51,770,560 people
in the country with 89% of households owning a cellphone, but poor Internet
penetration


EXECUTIVE SUMMARY
10. We see the launch of new products like Apple’s Mini iPad, Apple’s 4th
Generation iPad, Microsoft Windows 8 OS, Windows 8 Phone and Google’s 10
inch Nexus
11. Speculation mounts over a potential merger between Cell C and 8ta however
the two parties are not commenting on the rumours
12. Banks are finding their own in the mobile space, taking different directions in
their current mobile products and services offering like Nedbank’s My
Financial Life tool, Standard Bank’s partnership with Microsoft and FNB’s
deal with mPowa
13. Social networks take advantage of their unique platforms to introduce
innovative offerings for both the user and the media like Twitter Surveys,
LinkedIn’s Influencer Following tool, and Facebook’s Mobile App Installs Ads


CONTENTS

» Section 1: Mobile Landscape…………………………………….8
» Section 2: Mobile Handsets & Operating Systems……25
» Section 3: Mobile Networks…………………………………....33
» Section 4: Mobile Banking……………………………………….39
» Section 5: Social Networks………………………………………45
» Section 6: Summary & Contacts……………………………...56


SECTION 1

MOBILE LANDSCAPE


1 BILLION
SMARTPHONES IN USE
» Sixteen years after the first modern smartphone was
introduced, there are now more than a billion
smartphones in use worldwide
» This is according to the latest research by Strategy
Analytics, which estimates that 1 in 7 people around
the world owned a smartphone in the 3rd quarter of
2012
» According to Strategy Analytics’ figures, in the 3rd
quarter of 2011, there were 708 million smartphones
in use worldwide. This figure has now jumped to
1.038 billion handsets, and is increasing
exponentially

ITWeb, 18 October 2012


SMARTPHONES TO BECOME
AFRICAN STANDARD
» Industry professionals say rapidly dropping smartphone
prices will play a major role in bringing the Internet to
Africans over the next 5-10 years
» Aidan Baigrie, head of business development at undersea-
cable company Seacom, says, with some smartphones
already dropping below the $100 (about R870) threshold
and sub-$50 (about R435) devices inbound, smartphones
are rapidly falling to price levels that make them accessible
to a larger market in Africa
» In mid-2012, about 10 million smartphones were in use in
SA. Arthur Goldstuck points out that of those users, around
3 million will upgrade next year, and a further 2-2.5 million
people will buy a smartphone for the first time, bringing
smartphone penetration to 25% ,“Other African countries
will follow that trend, if behind SA.”



MOBILE SUBSCRIPTION IN REGION
TO INCREASE RAPIDLY
» Mobile and fixed telephony subscribers in sub-
Sahara Africa are expected to reach 266.1 million by
2017, while Internet subscribers will hit 77.5 million
according to research released by Frost & Sullivan
» In 2010 there were 181.7 million mobile and fixed
telephony subscribers and 29.8 million internet
subscribers in the region.
» In the past 4 years many undersea cables were
launched in Africa that has resulted in some
reduction in wholesale bandwidth prices

Bizcommunity, 11 October 2012


TECH BRANDS DOMINATE
BEST GLOBAL BRANDS
» In results of the Interbrand Best Global Brands
2012 survey, Coca Cola retained its number one
spot and got a valuation of US$ 77 billion
» However it was the tech brands that once again
dominated the rankings – Apple came in at number
two with a valuation of US$ 76 billion, followed
closely by IBM (3), Google (4), Microsoft (5), Intel (8)
and Samsung (9)
» Apple was a star performer, going up six places
from its 2011 ranking, and seeing its value increase
by 129%



SMARTIES WINNERS
ANNOUNCED
» The Mobile Marketing Association (MMA), the leading
global trade association for the mobile marketing
industry, revealed the Smarties™ winners after
receiving close to 500 submissions across 19
categories and 36 countries from around the globe
» The Smarties™ is the only global awards programme
dedicated exclusively to mobile marketing
» Three South African winners came out with awards
and global brand winners included Nike, Land Rover,
Google and Coca Cola
» A full list of winners is available here:
http://www.mmaglobal.com/news/mma-announces-
smarties%E2%84%A2-award-winners

MMA, 3 October 2012


2012 BOOKMARKS AWARDS
SHORTLIST ANNOUNCED
» The Bookmarks Awards is an initiative launched in
2008 by the DMMA (Digital Media and Marketing
Association), a non-profit organisation that aims to
grow and sustain a vibrant and profitable digital
industry
» The awards are held as an accolade geared towards
the strengthening of the profile of online media,
rewarding excellence in digital publishing,
advertising and marketing, as well as benchmarking
local talent against international standards
» NATIVE is a finalist for 10 awards including Special
Honours in the Best Agency category
» A full list of finalists is available here:
http://www.thebookmarks.co.za/finalist



DIGITAL EDGE LIVE SHOW
ENCOURAGES INDUSTRY DEBATE
» A host of top digital thinkers and marketing fundies
gathered in Cape Town's prestigious City Hall for the
highly-anticipated joint seating of parliament at
the Digital Edge Live Show - National Assembly,
presented by NATIVE and Living your Brand
» Local marketing mavericks and industry heavyweights
faced off in a battle of wits and opinion that led to
rigorous debate on issues and key trends facing the
marketing environment
» Headlining the event was International Speaker Nathan
Martin, founder of Deeplocal
» Visit @Digitedge or view the #tdelive thread to relive the
action



TECH4AFRICA 2012: UNLOCKING
THE NEXT BILLION CUSTOMERS”
» Given that seven of the world’s ten fastest
growing economies are in Africa, it’s likely that
the continent will form a large portion of that
next billion. It makes sense that a conference
that bills itself as Africa’s “premier mobile, web
and emerging technology event”, should choose
it as a theme then
» Sessions focused around mobile and content, the
enterprise opportunity, entrepreneurship and
financing, social business and innovation
» Angus Robinson together with Pete Case spoke
about the creative process in the digital “value
chain in the journey to understand what each role
player adds to the final product


2012 MYBROADBAND CONFERENCE
ATTRACT OVER 1000 DELEGATES
» The 2012 MyBroadband Conference took place at
Vodacom World bringing together the biggest
names in the South African telecommunications
industry
» The conference is the biggest of its kind in South
Africa and attracted a record attendance of 1,600
delegates from across the country, who included
CEOs and CTOs from the largest ICT companies
in SA
» The high profile speakers at the event did not
disappoint: the first commercial LTE service in
South Africa was launched by Vodacom; 8ta
demonstrated their new LTE offering; and DFA
announced a new, more affordable long-distance
fibre service

MyBroadband, 11 October 2012


ORNICO LAUNCHES NEW MOBILE
ADVERTISING MONITORING PRODUCT
» After a year-long test phase Ornico has launched of its
mobile advertising monitoring product, the first of its
kind in South Africa
» South Africa currently ranks number 28 on the list of
countries with the most mobile phones globally
» With approximately R500-million spent on mobile
marketing in 2010, Vodacom, Mxit and Google all
predicted that R1bn would be spent in South Africa by
this year
» During Ornico's test phase some very interesting
insights have become apparent, for example,
Insurance companies feature prominently on PCM’s
(Please Call Me's)



INMOBI PULLS
OUT OF AFRICA
» Multi-national mobile ad network InMobi is set to
close up operations in Africa and Russia
» In a statement, InMobi admitted that it would be
closing the offices, but said that it would continue
servicing the affected markets:
» “We are changing the way we service the Africa and
Russia markets. InMobi will continue to service any
markets affected by these changes through
centralised sales teams located in our regional
centres”
» Sources close to Memeburn say that all the staff in
the African office will either face retrenchment or
have to move to London

Memeburn, 23 October 2012


AUGMENTED REALITY FOR
ARNO’S NEW MUSIC VIDEO
» Augmented reality (AR) is a computer-generated overlay
of information, text, video, graphics or even games on a
real-world scene, object or image
» The September edition of Rolling Stone SA is one of the
first mainstream examples of AR in South Africa
» “Hovering” in the air above the cover photo of Arno
Carstens is a small logo reading “view with Layar”. Layar
analyses the cover and finds the code that launches
Carstens’ new music video Two Dogs
» Aside from affirming Carstens creative powers, it also
signals the first mass market attempt at popularising AR
locally

Gadget, 15 October 2012


WORLDS MOST
INTERACTIVE PRINT AD
» A Lexus 2013 ES changes colors, turns on its
headlights and exposes its interior as throbbing music
plays in this highly interactive print ad in Sports
Illustrated
» Using a Lexus-created technology called CinePrint,
the ad comes to life only when you put an iPad behind
the printed page that’s displaying the iPad edition of SI
» As the release from Lexus notes, “CinePrint
Technology” brings one closer to the printed page with
a multi-sensory experience that combines sight,
sound, and touch.”
» Click here to see the video:
http://www.youtube.com/watch?v=wSsvdHwk--
I&feature=player_embedded

Mashable, 9 October 2012


RED BULL STRATOS PULLS
OFF BEST BRAND STUNT
» A record 8 million people watched YouTube's live
stream as Felix Baumgartner became the first person
to break the sound barrier with a free fall jump
128,000 feet above the Earth that reached a speed of
833.9 miles per hour
» Besides YouTube, the jump was also broadcast on 130
digital outlets. Viewers could download the Red Bull
TV application, free for both iPhone, iPad and Android
» Red Bull's Facebook post-jump photo of Baumgartner
gained almost 216,000 likes, 10,000 comments and
over 29,000 shares within 40 minutes, and half the
worldwide trending topics on Twitter were related to
Red Bull Stratos. The video has since been watched
over 10 million times on YouTube

GottaBeMobile, 14 October 2012


MOBILE CRITICAL IN MIDST OF
HURRICANE SANDY
» With Hurricane Sandy leaving its mark on the East
Coast of the United States, mobile is proving its
mettle as an always-on medium
» Industry experts agree that news and weather mobile
sites are likely to see the biggest impact.
Additionally, marketers are making sure they are
monitoring their mobile site performance to make
sure it is up-to-par
» Mobile is critical for users, especially during
disastrous events such as Hurricane Katrina,
Tropical Storm Irene and now Sandy
» During events such as this, consumers rely on
mobile apps and sites from services such as The
Weather Channel and AccuWeather, as well as
mobile news sites including The New York Times and
CNN for the most up-to-date information
Mobile Marketer, 30 October 2012


CELLPHONE OWNERSHIP
INCREASES IN CENSUS 2011
» Stats SA released the results of its Census 2011
showing that the number of cellphones in South
Africa increased significantly, while the number
of landline telephones plummeted over the last
decade
» According to the Census 2011 results, the
proportion of households owning cellphones
significantly increased from 31.9% in 2001 to
88.9% in 2011
» The Census 2011 also showed that less that half
of South African households have access to the
Internet
» Of those households that had access to the
Internet, 16.3% accessed it via cellphone, 8.6%
from home, 5.6% from elsewhere and 4.7% from
work


SECTION 2

MOBILE HANDSETS &
OPERATING SYSTEMS


A GLOBAL VIEW OF THE MOBILE
INDUSTRY NUMBERS
» Smartphone sales penetration continues to
accelerate, growing from nearly 30% in Q3 2011 to
nearly 40% in Q2 2012
» Nearly 2 out of every 3 smartphones shipped in the
first half of 2012 were Android devices
» Although Symbian is obsolete, it still has a sizable
installed base – larger than bada and Windows
Phone combined
» In the handset market, Apple and Samsung account
for 63% of revenues and over 98% of the profits
» In the smartphone market, Apple and Samsung claim
more than half of total shipments

VisionMobile, 11 October 2012


WINDOWS 8 TAKES A
NEW DIRECTION
» South African consumers and businesses are now able
to experience all that Windows 8 operating system
(OS)has to offer: a beautiful new user interface (UI), a
wide range of apps with the grand opening of the
Windows Store, available on a broad range of Windows 8
certified PCs and tablets.
» The system features an entirely new look and feel,
which is designed to be used across an array of devices
like desktops, laptops, tablets and phones.
» Microsoft Corp Chief Executive Steve Ballmer said the
company had sold 4 million upgrades to Windows 8 in
days since the launch, signaling a strong start for the
new operating system. Ballmer also expects hundreds
of millions of Windows systems to be sold over the next
year

Gadget, 25 October 2012 MyBroadband, 31 October 2012


MICROSOFT RELEASES
WINDOWS 8 PHONE
» Following the global launch of Windows 8, Microsoft
officially released the Windows Phone 8
smartphone operating system
» While many of the features have already been made
public, some new features revealed by Microsoft
include 'Data Sense,' 'Rooms' and 'Kid's Corner’
» Skype has now also been fully integrated into the
OS. Manager of the Windows Phone Program at
Microsoft, Joe Belfiore says for the first time the
new Skype app is always on. "It's ready to receive a
call or message at any time, and it does this without
running code in the background and running your
battery.”
» The handsets will go on sale globally in November



REMEMBERING STEVE
» Apple updated its homepage on the 4th of
October, a year after the passing of Steve Jobs,
with a video montage to remember his life and
death. The nearly two-minute video presents a
slideshow of Jobs throughout his career and it
softly ends with “Remembering Steve”
» The tribute letter from Apple’s current CEO
appeared upon completion of the “Remembering
Steve” video
» The video is available here:
http://www.youtube.com/watch?v=Jj0Qw8ipPLI&
feature=player_embedded

9to5Mac, 5 October 2012


IPAD MINI AND FOURTH
GENERATION IPAD LAUNCH
» Apple's CEO Tim Cook, announced the company's latest
tablet computer, the iPad Mini. It's designed to look like
a smaller version of the triumphant iPad. It is also
designed to snatch sales away from Apple's rivals
» The new smaller iPad features a 7.9-inch display, 1 024
x 768 resolution, an A5 dual-core processor and up to
10 hours of battery life. While the iPad Mini will be
available in both WiFi and cellular models, the entry-
level 16GB WiFi version has a starting price of $329
» The fourth-generation full-size iPad was also unveiled
featuring the same Retina display and design as its
predecessor but with an A6 processor. The 16GB WiFi
model starts at $499



APPLE APPS NOW
IN RAND
» The SA version of Apple’s App Store has begun
charging customers in rands rather than US
dollars
» The change, which took effect on Friday, has
also brought local-currency versions of the
store to India, Indonesia, Israel, Russia, Saudi
Arabia, Turkey and the United Arab Emerates
» The pricing also applies to Newsstand, the iOS
app for purchasing magazines and newspapers
» SA Apple users will no doubt be hoping the
decision to charge in rand signals Apple’s
intention to offer the full iTunes Store in SA,
offering music, movies and book downloads in
addition to apps

TechCentral, 26 October 2012


GOOGLE UNVEILS 10
INCH NEXUS TABLET
» Google's new Nexus 10, made in partnership
with consumer electronics company Samsung
Electronics, is the first 10-inch tablet to come
to market under Google's Nexus brand. The
device, with prices starting at $299, will be
available on 13 November in the United States
and seven other countries, Google said in its
official blog
» The Internet search engine also updated its
mobile gadget and online content offerings as
competition with Apple, Amazon.com and
Microsoft heats up ahead of the holiday sales
season



SECTION 3

MOBILE NETWORKS


VODACOM FIRST TO
SWITCH ON LTE IN SA
» Vodacom Group CEO Shameel Joosub announced at
the2012 MyBroadband Conference, that Vodacom’s
LTE service has been switched on and is open for
business
» The service is initially available in Johannesburg, with
other cities to follow in the near future
» Joosub said “Vodacom was the first network in SA to
test LTE more than two years ago. It’s great to claim
another South African first for Vodacom with the
launch of LTE services to the public, and it’s even
more pleasing that we’ve done this ahead of many
other advanced economies around the world. South
Africa has joined an exclusive club with the fastest
connectivity the world has to offer.”

Gadget, 10 October 2012


8TA INVITES SOUTH AFRICANS TO
TAKE PART IN FREE LTE TRIALS
» 8ta will switch on a 4G LTE mobile broadband
network on 1 November and invited selected
customers in Gauteng to apply to participate for free
in the trial, which will run until 31 March 2013
» “This trial will help us better understand the
requirements of our customers and the feedback
from the participants regarding performance and the
overall experience will inform the refining of our
commercial offerings to better align with customer’s
needs,” Telkom Mobile senior managing executive
Amith Maharaj said
» The operator received what it says was an
“overwhelming response” to its invitation with over
7 000 individuals responding to the invitation



8TA COULD BE THE ULTIMATE
WINNER IN LTE RACE
» Telkom and its mobile arm 8ta may be sitting in the
pound seats when it comes to next-generation
wireless broadband thanks to its access to a big
chunk of valuable radio frequency spectrum
» Whereas as MTN, Vodacom and Cell C — will have to
“refarm” or reallocate portions of their existing
spectrum to provide fourth-generation (4G) services
based on long-term evolution (LTE) technology,
Telkom has access to a huge and valuable chunk of
spectrum in the 2,3GHz band
» 8ta senior managing executive Amith Maharaj
believes 3G will become the “smartphone-based
technology and LTE will be a pure broadband play”,
“The SA market won’t necessarily need 40Mbit/s on a
smartphone.”



“4G” A CONTROVERSIAL
WORD
» While, technically speaking, LTE does not equal 4G, the
vast majority of international operators (81%) have
accepted the use of this term for reference to the latest
version of 3G
» The 4G debate is making headlines again because of the
launch of LTE in South Africa, and the fact that Vodacom
previously opposed the use of the term by competitor Cell
C to describe its HSPA+ network
» Vodacom relied on the International Telecommunication
Union’s (ITU’s) which explicitly stated that it does not view
LTE, WiMax, and HSPA+ as 4G
» However, globally many vendors and networks are
branding their LTE products as 4G, making it challenging
(and possibly costly) for local operators to get LTE
equipment which is not 4G branded
MyBroadband, 11 October 2012 ITWeb, 26 October 2012


RUMOURED 8TA AND CELL
C MERGER
» Earlier this month, Business Day reported that several
meetings between senior executives at Telkom and Cell
C had taken place earlier in the year
» Cell C CEO, Alan Knott-Craig told BusinessTech that
market consolidation is inevitable. “Margins are thinning
and smaller operators’ ability to compete is being
hampered by lack of scale,” he said
» A potential merger between mobile operators, 8ta and
Cell C, would present a real challenge to Vodacom and
MTN’s entrenched market position, says market
research group Frost & Sullivan
» However, Telkom has denied the potential merger, while
other companies like Remgro are rumoured to have
made offers to buy Cell C

BusinssTech by Mybroadband, 23 October 2012 Bdlive, 30 October 2012


SECTION 4

MOBILE BANKING


NEDBANK’S ‘MY FINANCIAL
LIFE’ GOES LIVE
» South African bank Nedbank has said its ‘My
Financial Life’ application, an online personal
financial management tool, has become available to
all banking customers in the country
» Ingrid Johnson, group managing executive retail and
business banking at Nedbank, said the offering is
part of the firm’s ongoing commitment to help
empower all South Africans to become more aware
of the state of their finances
» My Financial Life joins other personal finance
platforms including MoneySmart and 22seven in
providing a consolidated view of a user’s entire
financial position through an online portal

ITWeb Africa, 15 October 2012


STANDARD BANK IN PARTNERSHIP
WITH MS, SAMSUNG
» Standard Bank, Samsung and Microsoft have
partnered to give Standard Bank customers first
option on Samsung’s new Ativ tablets running the
new Microsoft Windows 8 operating system before
the devices are available in the mainstream market
» The announcement coincides with the worldwide
launch of the highly-anticipated Windows 8
operating system. Launches were held in New York
and South Africa on 25 October
» The Standard Bank banking app, launched earlier
this year on Apple, Android and BlackBerry
platforms, is the first South African banking app in
the Windows 8 app store. Since it was launched in
July, Standard Bank’s banking app has had more
than 160 000 downloads



FNB TO BRING CARD
SWIPES TO MOBILE
» First National Bank is in final talks with UK-based
mPowa, a rival to American firm Square, about using
the payments company’s technology to give its clients
the ability to accept card payments using mobile
phones.
» mPowa offers a white-label solution that supports
multiple mobile operating systems, including Android,
BlackBerry, iOS and Windows Phone
» Under the terms of the deal, FNB will integrate
mPowa’s hardware and software into its existing
merchant services, with FNB’s own branding and look.
mPowa’s founder and CEO Dan Wagner tells
TechCrunch that it is also working with several other
financial institutions for similar products in Europe, the
U.S., and Asia, as well as other markets in Africa.



MOBILE MONEY IN EMERGING
MARKETS STUDY
» A new study by Visa and its mobile money platform
Fundamo surveyed almost 2 500 consumers, mobile
money agents and merchants in Bangladesh, Ghana,
India, Indonesia, Nigeria and Pakistan
» It found that more than half knew about mobile money
services and almost 90% wanted to use them in the
future… but it might not be for the reasons m-
commerce companies would think
» “Our potential for driving far-reaching social and
economic change, while at the same time growing
transaction volumes in developing countries, is
significant. But we’ll limit that potential if we don’t learn
to stop and really listen to our customers,” said
Fundamo CEO and Visa’s sub-Saharan Africa group
manager Hannes van Rensburg



KENYA TO START TAXING
MOBILE TRANSACTIONS
» The Kenyan government has announced plans to
implement at 10% tax on mobile money payments,
including those made via MPesa
» According to The Next Web, the tax is part of a plan to
cover the nearly US$300-million needed for pay rises
after a recent strike by state-employed teachers,
lecturers and doctors
» There are around 17-million registered MPesa
accounts, handling over 2 million transactions a day.
» By the looks of things, the Kenyan government expects
the operators to shoulder the extra costs of the taxes
without passing them on to their customers



SECTION 5

SOCIAL NETWORKS


SOCIAL AFRICAN SOCIAL
MEDIA LANDSCAPE
» The South African Social Media Landscape 2012 study,
released by technology market researchers World Wide
Worx and information analysts Fuseware, includes
analysis of South African consumers’ use of Facebook,
Twitter, Mxit, LinkedIn, Pinterest and Foursquare, as well
as a survey conducted among corporate brand owners
» The headline findings are graphically shown in an
infographic which is available here:
http://www.fuseware.net/south-african-social-landscape-
2012-infographic/

Fuseware, 10 October 2012


ALAN KNOTT- CRAIG
JNR QUITS MXIT
» Alan Knott-Craig Jnr unexpectedly stepped down
as Mxit CEO and World of Avatar CEO on 18
October, citing differences between himself and
his shareholders
» Last week Knott-Craig said in a press statement
that “while the shareholders and I share the same
vision, we differ on how to get there. Therefore, I
agreed to go my own way.”
» Francois Swart, the current CFO, will act as the
interim CEO. Mxit will be recruiting a new CEO
and other new executives to drive expansion at
the company

Moneyweb, 23 October 2012


DMMA TO HELP MATRICS
PASS EXAMS
» 'CellSchool’ is a free revision series on Mxit
designed especially to help this year's Matrics ace
their exams
» 'CellSchool', developed by the EISH-Team in
partnership with the Digital Media and Marketing
Agency (DMMA), consists of short video lessons for
six key subjects, delivered by top teachers who guide
the Grade 12s through exactly what they need to
study every day in order to succeed in their final
exams
» "It is a way of showing learners the efficiency of
various digital media channels in education when it
comes to transforming education," says Anastacia
Martin, Head of DMMA Training and Transformation



FACEBOOK HITS 1 BILLION
USERS
» Facebook has hit a billion users, giving it a user
base roughly equivalent to the population
of Africa, and covering one-seventh of all the
people on the globe
» However, the majority of its users access the site
through mobile devices, which has been a bugbear
for the network as it battles to spin advertising
revenue from those who access the site through
portable tools
» Vesact analyst Sasha Naryskine says the research
predicts that 2.5 billion people will access the
Internet through mobile devices by 2016



FACEBOOK’S FIRST
BRAND ADVERTISEMENT
» In celebration of its global domination, the social
network launched its very first ad campaign
» It’s an interesting move for a platform that has
relied on viral word of mouth and organic growth
within the platform to revert back to ‘traditional
advertising’
» Mark Zuckerberg announced the launch of the ad
on Facebook Newsroom, thanking users for their
support and celebrating the momentous milestone
» The ad is available to view here::
http://www.youtube.com/watch?feature=player_em
bedded&v=c7SjvLceXgU



FACEBOOK MOBILE APP
INSTALLS ADS
» Facebook announced a new way for mobile app
developers to grow their business with an ad unit that
helps them reach and re-engage their users
» Facebook announced these ads in beta in August as a
new and effective way for mobile app developers to
drive installs and increase app discovery
» When a person clicks on one of these ads, if they do
not have the app installed they will be sent to the App
Store or Google Play to get it
» For years, many apps and games on Facebook.com
have used ads as an important part of their growth
strategy. Now Facebook is bringing these
opportunities to mobile apps

Facebook Developers Blog, 17 October 2012


SA’S FIRST FACEBOOK
LOGOUT AD
» Habari Media has launched the first ever
Facebook Logout Ad in South Africa. The
innovative application is for Mango Airlines and is
another 'first' for the brand
» The Facebook Log Out Ad thanks Mango's fans
for their support and interactivity and rewards
ten lucky fans with spot prizes
» Log-out ads, or “stories” as Facebook prefers
they be called, are one of four new “Premium”
products for advertisers
» Logout Ads appear as the user logs out of
Facebook and are part of the new premium
advertising packages that Habari Media markets
for Facebook locally

ITWeb Africa, 15 October 2012


TWITTER STUDY GIVES
INSIGHTS INTO USER HABITS
» A new study on Twitter gives an in-depth look into the
users and their behaviour on the microblogging platform
» The study, conducted by Beevolve, gauges everything from
how many followers the average user has, to which
background colour is most used by males and females
» The study surveyed 36 million Twitter profiles and pulled
some interesting findings from the stats
» One of the findings shows the OS breakdown of Twitter
users, with 31.1% of users accessing the site through
Android devices, and 68.9% through iOS
» The full study is available here:
http://www.beevolve.com/twitter-statistics/



TWITTER JOINS
FORCES WITH NIELSEN
» Having teamed up with Nielsen, the two
companies plan to roll out brand surveys to
measure brand impact for Twitter
» The surveys will appear just like a promoted
tweet in users’ timelines where they will be
encouraged by @TwitterSurveys to fill out a survey
within the tweet itself, thus allowing companies
pop up in the streams of users who don’t follow
the brand
» The surveys will then be analysed by Nielsen to
provide brands with the increased ability to track
awareness and gain real insights into their user
base



LINKEDIN’S INTRODUCES
INFLUENCER FOLLOWING
TOOL
» LinkedIn is changing all the time and although still
very much business-focused
» Until now one could only see updates and posts from
those who were directly in your own network (or
connected by 2nd or 3rd degree)
» The recently-launched influencer programme allows
users to follow a small pool of hand-picked
influencers. Users will now be privy to news and
updates from 150 top professionals, from the likes of
LinkedIn CEO Jeff Weiner, to President Barack
Obama, and Governor Mitt Romney



SECTION 6

CREDITS AND CONTACTS


CREDITS

» 9to5Mac » TechCentral » VisionMobile
» Bizcommunity » Mashable
» Facebook Developers » Memeburn
Blog
» Mobile Marketer
» Fuseware
» Mobile Marketing
» Gadget Association (MMA)
» GottaBeMobile » Moneyweb
» ITWeb » MyBroadband
» ITWeb Africa » MyBroadband
BusinessTech


CONTACT US
Should you have any mobile insight, strategy, campaign or
solutions requirements please contact any one of us.

Angus Robinson | Director: Mobile, Content, Community & Media
[tel] +27 (11) 555-3800

INSERT VIDEO HERE
[cell] +27 (83) 635 4400
[fax] 0867210884
[email] angus@native.co.za
[twitter] @angusrobinson

Tracy Aberman | Mobile Strategist Vuyisile Sisulu | Mobile Technologist
[tel] +27 (11) 555-3800 [tel] +27 (11) 555-3800
[cell] +27 (82) 754 6111 [cell] +27 (82) 679 5415
[fax] 0867210884 [fax] 0867210884
[email] tracya@native.co.za [email] vuyilisle@native.co.za
[twitter] @TracyInSA [twitter] @Vuyisile_Sisulu


Native Mobile Monthly Report - October 2012

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Native Mobile Monthly Report - October 2012