SlideShare une entreprise Scribd logo
1  sur  35
Télécharger pour lire hors ligne
THETRENDSREPORT
Proudly brought to you by NATIVE VML
A MONTHLY SNAPSHOT OF TRENDS INMARKETING,
STORYTELLINGANDDIGITALCULTURELOCALLYANDABROAD.
THE OVER-ARCHING TREND IN THIS TRENDS REPORT FOCUSSES ON
‘RESTORING THE HUMAN’. WE LOOKAT ENHANCING THE EXPERIENCE AND
CONNECTION OF BEING HUMAN IN WAYS THAT GO BEYOND WHAT WAS
THOUGHT POSSIBLE.
CREATIVITY
ANDANEW
REALITY
By way of Algorithms targeting online behaviour, marketing
has started to define who the consumer is, leading to
brands making assumptions about them when targeting
communication.
In attempts to define their digital selves, it is no wonder so
many South Africans are trying to reclaim their identities
online. In fact, globalwebindex reported that 25% of South
Africans are using ad-blockers, 35% delete cookies and
52% browse using a private window.
Russell W. Belk first brought up the concept of the
‘Extended Self’ in 1988, theorising that our possessions
are major contributors to our identities. In his 2014 update
to the theory he noted that “Not only have our possessions
lost the constraints of their former physical bodies, so have
we”. Two years later, his theory may need yet another
update as the Digital Self moves full circle back into the
physical realm.
Redefining the Digital
Self
Uploading knowledge to the human brain
Electricity to the brain? Madness, right? Not exactly.
HRL Laboratories have developed a brain stimulation
system that increases the way humans learn.After
studying and testing neuroplasticity of the learning
centres in the brain, a group of scientists have been
able to physically build new neural connections to
enhance the learning ability of the brain.
READ MORE
Source: endtimeheadlines
Virtuali-Tee turns living bodies into a live X-Ray
Virtuali-Tee began as a Kickstarter project by
Curioscope. Virtuali-Tee is a combination of a printed
t-shirt and a mobile app that takes studying the
human anatomy to a whole new level. It basically
allows students to see the inner workings of their
fellow classmates.
READ MORE
Source: KickStarter
Ramblebot connects distant fathers with children
His children live inAustralia and he lives in the USA -
a pretty common phenomenon in this globalised
world we live in. Matt Walker wanted to still be there
full time for his children, so he learned robotics and
built the Ramblebot, which is now available to the
public ranging from $199 (R3000) for the standard
bot, to $248 (R3700), which includes a robotic arm
and gripper so users can physically interact.
READ MORE
Source: Ramblebot
3D-printed Naked Selfies become a reality
Sending nudie pics are so 2015. Welcome to 2016
where anthropomorphism (Giving a non-human
object human characteristics)
is being taken to a strange new level!
For £149.99 (R3000), you can now send someone a
naked 3D-printed version of yourself. Nudee, a
product offering from Firebox, askes customers to
send a photo of themselves from the front and
behind in order to 3D-print a 20cm high naked
version of themselves. The display piece claims to
capture every curve and crevice and even offers free
returns if you are not happy with your body.
READ MORE
Source: Firebox
Artist commits digital suicide by using his own data at
a London art gallery
Artist, Liam Scully, killed his Facebook Profile and
downloaded all his personal data from pokes to
photos, videos and chats posted between 2008 to
2013. Using this data of his ‘digital self’, he created
almost 1000 drawings of his life on the social
network. He then hosted a ‘funeral’to showcase his
work at London’s Union Gallery, and called it theA
Digital Suicide.
“The idea is to reclaim myself into a physical means,”
according to the artist.
READ MORE
Source: The Creators Project
Ever dreamt of being a spy with James Bond like
gadgets?
Imaginative narratives are becoming reality thanks to
wearable equipment ranging from scuba gear to shoes
and gloves. Humans are on the verge of being able to
create their own energy and turn any surface into one
that can create new forms of art. Welcome to the age
where being one of the X-Men is not so far off.
Beyond humanly
possible
InStep Nanopower harvests kinetic energy while you
walk
While you may be obsessed with e-health attributes
of yourApple watch and being rewarded for it, what if
you could generate energy from your afternoon jog.
InStep Nanopower sneakers converts mechanical
energy into kinetic energy and then into electrical
energy. The 20 Watts generated while walking could
very well power up your personal wireless
electronics.
READ MORE
Source: inhabitat
Music on tap
Sound energy has never been so sweet to the ears.
Remidi-T8 - a wearable instrument allows music
composers, performers and recorders to tap on any
surface to make music. It’s a glove with eight
pressure sensitive sensors paired with a wristband.
Despite being in early development phase, the
project has already received great reviews.
READ MORE
Source: WT Vox
INNOVATION
AND DISRUPTION
Austin, Texas buzzed once again as the SXSW
Interactive Festival saw the brightest minds in
technology come together. Conversations kicked
off with President Obama’s keynote speech, the
looming ‘Tech vs Legislation’ issues, Bitcoin
removing anonymity associated to cash,
Google’s Self-driving cars and Coco Rocha from
Refinery29 calling for fashion and tech to collide.
Looking beyond the celebrity talks, bands and
panel discussions, the clear theme of humanoids
and robotics emerged, sparking deeper
discourse about robots looking and acting like
humans. On the digital content side, brands
were eager to display how they have adopted
the Virtual Reality trend.
SXSW Trends Wrap-up
“The reason I’m here is to recruit all of you…
We can start coming up with new platforms,
new ideas across disciplines and across skill
sets to solve some of the big problems we’re
facing today.”
President Barack Obama in keynote address at SXSW
Creepy humanoids
Social media buzzed with phrases like ‘terrifying’
and ‘creepy’ when roboticist, Professor Hiroshi
Ishiguro, demonstrated a range of humanoid
robots, the Geminoid HI-4 at SXSW. The
professor from Japanese company Ishiguro
Laboratories, created his own ‘Doppelganger’
cyborg, proving the Uncanny Valley Hypothesis
that humans are already stereotyping and
demonstrating symptoms of fear toward anything
that remotely resembles the human appearance.
READ MORE
Source: Robotronica
Social and Emotive Robotics
Jibo is a ‘social robot’ designed to be a
companion or a friend. Standing at 28cm tall and
weighing around 2kg, it interacts with you using
voice, gesture and expression technology. Jibo
can help organise your home, help you read out
recipes and recommend you take an umbrella if
it’s raining outside.
Cynthia Breazeal, Founder and CEO of Jibo,
presented at SXSW on ‘The Personal Side of
Robotics’ while Jibo was put on display in the
exhibition hall. His meet and greet routine was
used to get people more acquainted with the
idea of having a personal robot in their home.
READ MORE
Source: Jibo
McDonalds hungry to conquer VR Experiences
Earlier in 2016, McDonalds Sweden made
headlines for trialling the Happy Goggles, where
the iconic Happy Meal box was turned into
virtual reality (VR) goggles using a few simple
tears and folds along perforated lines. The
campaign came with a ski-themed VR for
children holidaying with their parents.
To continue the theme of McDonalds being a
clear early adopter, SXSW saw the brand make
use of the HTC Vive Virtual Reality headset, to
immerse customers in the Happy Meal
experience.
READ MORE
Source: Wired
The term ‘disruption’ has been used to infer how
technology has upset specific industries, sectors
or methods of communication. Through
innovation, this trend is continuing to upset many
industries with the likes of OTTs (Over the Top)
services becoming the thorn in the side of the
telecommunications industry, the mobile
photograph coming to life with holograms and
cars making transactions easier.
Innovation and
Disruption
South Africans create the first hologram selfie
booth.
The Holobooth is the invention of the Jupiter
Drawing Room Cape Town and was first
unveiled at Design Indaba. The hardware and
software were all created in-house. Users can
step into the booth to take a 15 second video of
themselves that is then SMSed or emailed to
the user. A prism is then placed on top of the
user’s mobile phone to bring the hologram to
life.
READ MORE
Source: Bizcommunity
Google’s own cellular network, Project Fi, opens
to the public
The exclusivity period is over. Google’s Project-
Fi is now open to everyone in the United States
using a Nexus 6, 6P or 5X. The search engine
has been looking to take on and redefine the
cellular network industry for a while now,
especially with regard to data usage. Project-Fi
has been marketed as a “fast wireless service
with flexibility” and monthly bills that will be
easier to understand. Services include the likes
of Wi-Fi calling, text messaging and ordinary
voice calling. The big draw card? Google
promises to reimburse the user for data not
used.
READ MORE
Source: Onwards.com
Visa integrates mobile payment tech into cars
In 2015 Visa experimented with mobile
technology to make fast-food payments from the
dashboard of your car. Now Visa has been
focussing on being able to pay for petrol and
parking using the same technology. The Visa
innovation consists of apps, sensors and voice
activation systems built into cars to pick up the
petrol levels in the tank, calculating how much
fuel is needed, what the optimal cost is, geo-
locate the nearest pump station and even pay in-
advance.
READ MORE
Source: Business Wire
MEDIA
JUJITSU
‘Blended UX’ has become the buzz word in the
User Experience discipline. It is defined as a
“Mixed reality (that) is a blend of a physical
space and a digital space” by Oxford Journal
author, David Benyon.
Something simple as second screening could be
viewed as a blended user experience as people
consume content on two devices. This is nothing
new. Brands have been using the likes of
Shazam in television commercials and radio
competitions. However, Blended UX is now
evolving to create a mixed experience exclusive
to the online realm, using new digital capabilities
like VR, 360° video and Facebook Canvas.
‘Blended’ Digital
Experiences
360° video reporting puts the spotlight on
Brussels Terror Attacks
In March 2016, The BBC’s Ros Atkins held a talk
at the IAB South Africa’s Digital Summit in
Johannesburg on what authentic news reporting
is. A little over a month later, the UK’s The
Telegraph demonstrated this through the use of
360° video with their reporting of the deadly
Brussel’s terror attacks. The reporting style
enabled users to be transported to Brussels, to
feel empathy and join the solidarity against
terrorism.
READ MORE
Source: The Telegraph
Tinder matches millennials with a U.S.
Presidential Candidate
In an effort to get American Millennials to vote in
the upcoming U.S. National Elections, Rock The
Vote, a non-profit organisation, teamed up with
Tinder to match millennials with a US
Presidential Candidate. Using a new Q&A
feature that works on the same Tinder principles
of swiping left or right, users complete a quiz.
On completion of the quiz users are paired up
with a Presidential candidate that matches their
own personal ideology.
READ MORE
Source: Daily Mail
Facebook Canvas invite from Guinness
Guinness, the Irish Stout, used the interactive
storytelling ad format, Facebook Canvas, to
invite the public to their Dublin based brewery,
Open Gate Brewery. This was the first ever
invite to the public since the brewery opened
over a century ago. The invite engaged users
through a ‘Facebook take-over’ (or microsite
within Facebook) plus a combination of video
and photos to provide a rich taste of what they
could expect on a visit to the brewery.
READ MORE
Source: The Drum
Earned media for the individual
Often brands use influencer strategies as part of
their earned media strategy, but what makes
people influential? The controversial new Peeple
app, created by two best friends has been called
Yelp for people. The platform comes with the
purpose of having our relationships decide how
the world views us. It “allows you to better
choose who you hire, do business with, date,
become your neighbours, roommates,
landlords/tenants, and watch, teach, and care
for your children,” say the founders on their site.
READ MORE
Source: Peeple
CONNECTING THE
UNCONNECTED
For years debates have been rife as to whether
the ’internet is “inherently” a force for
democracy or not. Despite the side you take, it is
all a matter of the motivation and the use
thereof. In 2015, Mark Zuckerberg posted on his
own Facebook page, saying, “The internet is one
of the most powerful tools for economic and
social progress. It gives people access to jobs,
knowledge and opportunities. It gives voice to
the voiceless in our society.”
Currently the internet is allowing for positive
change like connecting those who thought they
were alone in this world, building communities of
commonality and rehabilitating those in need to
be active citizens of society again.
Connecting isolated
voices
Offline Mobile Solutions rehabilitating prison
inmates
JPay’s KA-Lite allows prisoners access to
education and in so doing helps in the process
of their rehabilitation. The transformative tool, in
the form of an offline mobile education system,
uses content from the Khan Academy. Prisoners
have access to quality education with results
showing that over 325 000 videos have been
used in over 50 prisons in the United States.
READ MORE
Source: Digital Trends
Instagram brings #VisibleMe, a video channel to
connect LGBT Youth
To connect and celebrate the lives of the LGBTQ
(Lesbian, Gay, Bisexual, Transgender, and
Queer) community, the photo sharing service
teamed up with Huffington Post’s Raymond
Braun to launch and create a channel within
Instagram. #VisibleMe aims to make the invisible
visible through the insight that “People are more
likely to support the LGBTQ community when
they know someone who identifies as LGBTQ”,
says Braun. The biggest reason for the channel
comes with the purpose of letting this community
know that they are not alone.
READ MORE
Source: Instagram & Raymond Braun
An online platform for Rwandan girls by Rwandan
girls
With backing from the Nike Foundation, The Girl
Effect recently launched ‘Ni Nyampinga’, an online
platform meaning “Beautiful Girl” for Rwandan girls.
The platform is built and run solely by Rwandan girls
who seek to challenge the perception of girls in
society.
The biggest societal belief that the site aims to
combat is the perception that girls can only be a
daughter or a wife. Armed with the thought that girls
are an untapped source of economic and social
growth, the content of the site showcases examples
of girls excelling at academics, sport, and
overcoming disability.
READ MORE
Source: Tribelessphoto
WE ARE NATIVE VML

Contenu connexe

Tendances

NATIVE VML Trends Report August 2015
NATIVE VML Trends Report August 2015NATIVE VML Trends Report August 2015
NATIVE VML Trends Report August 2015VML South Africa
 
NATIVE VML June Trends Report
NATIVE VML June Trends ReportNATIVE VML June Trends Report
NATIVE VML June Trends ReportVML South Africa
 
NATIVE VML Trends Report July 2015
NATIVE VML Trends Report July 2015NATIVE VML Trends Report July 2015
NATIVE VML Trends Report July 2015VML South Africa
 
NATIVE VML October Trends Report
NATIVE VML October Trends ReportNATIVE VML October Trends Report
NATIVE VML October Trends ReportVML South Africa
 
NATIVE VML September 2016 Trends Report
NATIVE VML September 2016 Trends ReportNATIVE VML September 2016 Trends Report
NATIVE VML September 2016 Trends ReportVML South Africa
 
Carat Curates Ten Themes from Cannes 2016
Carat Curates Ten Themes from Cannes 2016Carat Curates Ten Themes from Cannes 2016
Carat Curates Ten Themes from Cannes 2016dentsu
 
Day 1 Recap at #CannesLions 2013 / #OgilvyCannes
Day 1 Recap at #CannesLions 2013 / #OgilvyCannes Day 1 Recap at #CannesLions 2013 / #OgilvyCannes
Day 1 Recap at #CannesLions 2013 / #OgilvyCannes Ogilvy
 
Future 100 2021 by WUNDERMAN THOMPSON INTELLIGENCE
Future 100 2021 by WUNDERMAN THOMPSON INTELLIGENCEFuture 100 2021 by WUNDERMAN THOMPSON INTELLIGENCE
Future 100 2021 by WUNDERMAN THOMPSON INTELLIGENCESoftserve
 
Seeing into the Future
Seeing into the FutureSeeing into the Future
Seeing into the FutureOgilvy
 
Digital trends of 2014
Digital trends of 2014Digital trends of 2014
Digital trends of 2014Own Company
 
We Are Social: Curiosity Stop #4
We Are Social: Curiosity Stop #4We Are Social: Curiosity Stop #4
We Are Social: Curiosity Stop #4We Are Social
 
Cannes Lions 2015 Highlights
Cannes Lions 2015 HighlightsCannes Lions 2015 Highlights
Cannes Lions 2015 HighlightsIlker Ergen
 
What is the maker movement?
What is the maker movement?What is the maker movement?
What is the maker movement?Luminary Labs
 
We Are Social: Curiosity Stop #1
We Are Social: Curiosity Stop #1We Are Social: Curiosity Stop #1
We Are Social: Curiosity Stop #1We Are Social
 

Tendances (20)

NATIVE VML Trends Report August 2015
NATIVE VML Trends Report August 2015NATIVE VML Trends Report August 2015
NATIVE VML Trends Report August 2015
 
NATIVE VML June Trends Report
NATIVE VML June Trends ReportNATIVE VML June Trends Report
NATIVE VML June Trends Report
 
NATIVE VML Trends Report July 2015
NATIVE VML Trends Report July 2015NATIVE VML Trends Report July 2015
NATIVE VML Trends Report July 2015
 
NATIVE VML October Trends Report
NATIVE VML October Trends ReportNATIVE VML October Trends Report
NATIVE VML October Trends Report
 
NATIVE VML September 2016 Trends Report
NATIVE VML September 2016 Trends ReportNATIVE VML September 2016 Trends Report
NATIVE VML September 2016 Trends Report
 
16 Trends for 2016
16 Trends for 201616 Trends for 2016
16 Trends for 2016
 
Carat Curates Ten Themes from Cannes 2016
Carat Curates Ten Themes from Cannes 2016Carat Curates Ten Themes from Cannes 2016
Carat Curates Ten Themes from Cannes 2016
 
Day 1 Recap at #CannesLions 2013 / #OgilvyCannes
Day 1 Recap at #CannesLions 2013 / #OgilvyCannes Day 1 Recap at #CannesLions 2013 / #OgilvyCannes
Day 1 Recap at #CannesLions 2013 / #OgilvyCannes
 
Future 100 2021 by WUNDERMAN THOMPSON INTELLIGENCE
Future 100 2021 by WUNDERMAN THOMPSON INTELLIGENCEFuture 100 2021 by WUNDERMAN THOMPSON INTELLIGENCE
Future 100 2021 by WUNDERMAN THOMPSON INTELLIGENCE
 
Seeing into the Future
Seeing into the FutureSeeing into the Future
Seeing into the Future
 
TrendWatch September 2017
TrendWatch September 2017TrendWatch September 2017
TrendWatch September 2017
 
JWT: 10 Trends for 2014 - Executive Summary
JWT: 10 Trends for 2014 - Executive SummaryJWT: 10 Trends for 2014 - Executive Summary
JWT: 10 Trends for 2014 - Executive Summary
 
TrendWatch December 2017
TrendWatch December 2017TrendWatch December 2017
TrendWatch December 2017
 
JWT: Cannes Lions 2015 (July 2015)
JWT: Cannes Lions 2015 (July 2015)JWT: Cannes Lions 2015 (July 2015)
JWT: Cannes Lions 2015 (July 2015)
 
Digital trends of 2014
Digital trends of 2014Digital trends of 2014
Digital trends of 2014
 
We Are Social: Curiosity Stop #4
We Are Social: Curiosity Stop #4We Are Social: Curiosity Stop #4
We Are Social: Curiosity Stop #4
 
TrendWatch April 2018
TrendWatch April 2018TrendWatch April 2018
TrendWatch April 2018
 
Cannes Lions 2015 Highlights
Cannes Lions 2015 HighlightsCannes Lions 2015 Highlights
Cannes Lions 2015 Highlights
 
What is the maker movement?
What is the maker movement?What is the maker movement?
What is the maker movement?
 
We Are Social: Curiosity Stop #1
We Are Social: Curiosity Stop #1We Are Social: Curiosity Stop #1
We Are Social: Curiosity Stop #1
 

En vedette

[KG이니시스] Monthly trend report_2014/5월호
[KG이니시스] Monthly trend report_2014/5월호[KG이니시스] Monthly trend report_2014/5월호
[KG이니시스] Monthly trend report_2014/5월호Inicis
 
Social Media & Video Based Ad / Marketing
Social Media & Video Based Ad / MarketingSocial Media & Video Based Ad / Marketing
Social Media & Video Based Ad / MarketingSeung Heun Noh
 
[Marketing Trend] 2014 상반기 Marketing Trend
[Marketing Trend] 2014 상반기 Marketing Trend[Marketing Trend] 2014 상반기 Marketing Trend
[Marketing Trend] 2014 상반기 Marketing Trendfmcommunications
 
Social Media Marketing 2015 Trend
Social Media Marketing 2015 Trend Social Media Marketing 2015 Trend
Social Media Marketing 2015 Trend Innobirds Media
 
NATIVE VML Mobile Report May 2014
NATIVE VML Mobile Report May 2014NATIVE VML Mobile Report May 2014
NATIVE VML Mobile Report May 2014VML South Africa
 
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...Rohit Bhargava
 
Mixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MMixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MSuhail Doshi
 

En vedette (9)

V2_CMYK_ENG_WB
V2_CMYK_ENG_WBV2_CMYK_ENG_WB
V2_CMYK_ENG_WB
 
Senior Account Director
Senior Account DirectorSenior Account Director
Senior Account Director
 
[KG이니시스] Monthly trend report_2014/5월호
[KG이니시스] Monthly trend report_2014/5월호[KG이니시스] Monthly trend report_2014/5월호
[KG이니시스] Monthly trend report_2014/5월호
 
Social Media & Video Based Ad / Marketing
Social Media & Video Based Ad / MarketingSocial Media & Video Based Ad / Marketing
Social Media & Video Based Ad / Marketing
 
[Marketing Trend] 2014 상반기 Marketing Trend
[Marketing Trend] 2014 상반기 Marketing Trend[Marketing Trend] 2014 상반기 Marketing Trend
[Marketing Trend] 2014 상반기 Marketing Trend
 
Social Media Marketing 2015 Trend
Social Media Marketing 2015 Trend Social Media Marketing 2015 Trend
Social Media Marketing 2015 Trend
 
NATIVE VML Mobile Report May 2014
NATIVE VML Mobile Report May 2014NATIVE VML Mobile Report May 2014
NATIVE VML Mobile Report May 2014
 
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Tre...
 
Mixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MMixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65M
 

Similaire à NATIVE VML March Trends Report

SXSW 2016 takeaways
SXSW 2016 takeawaysSXSW 2016 takeaways
SXSW 2016 takeawaysHavas
 
15 Startups to Watch in 2015 -2016 by Brian Solis
15 Startups to Watch in 2015 -2016 by Brian Solis15 Startups to Watch in 2015 -2016 by Brian Solis
15 Startups to Watch in 2015 -2016 by Brian SolisBrian Solis
 
Bytesized Innovation Trends 2016
Bytesized Innovation Trends 2016Bytesized Innovation Trends 2016
Bytesized Innovation Trends 2016Aoife McGuinness
 
Digital Trends To Watch In 2011
Digital Trends To Watch In 2011Digital Trends To Watch In 2011
Digital Trends To Watch In 2011BFG Communications
 
We Are Social: Think Forward 2016
We Are Social: Think Forward 2016We Are Social: Think Forward 2016
We Are Social: Think Forward 2016We Are Social
 
2008 vs. 2018: A Tech Odyssey - Louisville's Digital Crossroads
2008 vs. 2018: A Tech Odyssey - Louisville's Digital Crossroads2008 vs. 2018: A Tech Odyssey - Louisville's Digital Crossroads
2008 vs. 2018: A Tech Odyssey - Louisville's Digital CrossroadsDavid Berkowitz
 
Cheil Colombia - Move Report September 2016
Cheil Colombia - Move Report September 2016Cheil Colombia - Move Report September 2016
Cheil Colombia - Move Report September 2016Ana Cuenca
 
SXSW 2013 Trends - SapientNitro
SXSW 2013 Trends - SapientNitroSXSW 2013 Trends - SapientNitro
SXSW 2013 Trends - SapientNitroGabe Weiss
 
SXSW 2017 - 10 Trends from Carat USA
SXSW 2017 - 10 Trends from Carat USASXSW 2017 - 10 Trends from Carat USA
SXSW 2017 - 10 Trends from Carat USAdentsu
 
Hot off the Crowd – FABERNOVEL's watch based on crowdfunding and crowdsourcin...
Hot off the Crowd – FABERNOVEL's watch based on crowdfunding and crowdsourcin...Hot off the Crowd – FABERNOVEL's watch based on crowdfunding and crowdsourcin...
Hot off the Crowd – FABERNOVEL's watch based on crowdfunding and crowdsourcin...Fabernovel
 
Redefining Customer Expectations: 5 Trends for 2017
Redefining Customer Expectations: 5 Trends for 2017Redefining Customer Expectations: 5 Trends for 2017
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
 
Redefining Customer Expectations: 5 Trends for 2017
Redefining Customer Expectations: 5 Trends for 2017Redefining Customer Expectations: 5 Trends for 2017
Redefining Customer Expectations: 5 Trends for 2017SGK
 
Top Brands using virtual reality for advertising campaigns Q2 2016
Top Brands using virtual reality for advertising campaigns Q2 2016Top Brands using virtual reality for advertising campaigns Q2 2016
Top Brands using virtual reality for advertising campaigns Q2 2016Chris Rigatuso
 
2014 Trends Digest Deck for Digital Leaders
2014 Trends Digest Deck for Digital Leaders2014 Trends Digest Deck for Digital Leaders
2014 Trends Digest Deck for Digital LeadersIan Crocombe
 
Yet another trend presentation - Second edition
Yet another trend presentation - Second editionYet another trend presentation - Second edition
Yet another trend presentation - Second editionHumblebee
 
SXSW 2014 - Ogilvy Labs Trend Report
SXSW 2014 - Ogilvy Labs Trend ReportSXSW 2014 - Ogilvy Labs Trend Report
SXSW 2014 - Ogilvy Labs Trend ReportWill Harvey
 

Similaire à NATIVE VML March Trends Report (20)

Sxsw2016takeaways 160318195519
Sxsw2016takeaways 160318195519Sxsw2016takeaways 160318195519
Sxsw2016takeaways 160318195519
 
SXSW 2016 takeaways
SXSW 2016 takeawaysSXSW 2016 takeaways
SXSW 2016 takeaways
 
0507 057 01 98 * Adana Yuregir Klima Servisleri
0507 057 01 98 * Adana Yuregir Klima Servisleri0507 057 01 98 * Adana Yuregir Klima Servisleri
0507 057 01 98 * Adana Yuregir Klima Servisleri
 
15 Startups to Watch in 2015 -2016 by Brian Solis
15 Startups to Watch in 2015 -2016 by Brian Solis15 Startups to Watch in 2015 -2016 by Brian Solis
15 Startups to Watch in 2015 -2016 by Brian Solis
 
Bytesized Innovation Trends 2016
Bytesized Innovation Trends 2016Bytesized Innovation Trends 2016
Bytesized Innovation Trends 2016
 
15 Companies to watch
15 Companies to watch15 Companies to watch
15 Companies to watch
 
Digital Trends To Watch In 2011
Digital Trends To Watch In 2011Digital Trends To Watch In 2011
Digital Trends To Watch In 2011
 
We Are Social: Think Forward 2016
We Are Social: Think Forward 2016We Are Social: Think Forward 2016
We Are Social: Think Forward 2016
 
2008 vs. 2018: A Tech Odyssey - Louisville's Digital Crossroads
2008 vs. 2018: A Tech Odyssey - Louisville's Digital Crossroads2008 vs. 2018: A Tech Odyssey - Louisville's Digital Crossroads
2008 vs. 2018: A Tech Odyssey - Louisville's Digital Crossroads
 
Warner 2014 sf11
Warner 2014 sf11Warner 2014 sf11
Warner 2014 sf11
 
Cheil Colombia - Move Report September 2016
Cheil Colombia - Move Report September 2016Cheil Colombia - Move Report September 2016
Cheil Colombia - Move Report September 2016
 
SXSW 2013 Trends - SapientNitro
SXSW 2013 Trends - SapientNitroSXSW 2013 Trends - SapientNitro
SXSW 2013 Trends - SapientNitro
 
SXSW 2017 - 10 Trends from Carat USA
SXSW 2017 - 10 Trends from Carat USASXSW 2017 - 10 Trends from Carat USA
SXSW 2017 - 10 Trends from Carat USA
 
Hot off the Crowd – FABERNOVEL's watch based on crowdfunding and crowdsourcin...
Hot off the Crowd – FABERNOVEL's watch based on crowdfunding and crowdsourcin...Hot off the Crowd – FABERNOVEL's watch based on crowdfunding and crowdsourcin...
Hot off the Crowd – FABERNOVEL's watch based on crowdfunding and crowdsourcin...
 
Redefining Customer Expectations: 5 Trends for 2017
Redefining Customer Expectations: 5 Trends for 2017Redefining Customer Expectations: 5 Trends for 2017
Redefining Customer Expectations: 5 Trends for 2017
 
Redefining Customer Expectations: 5 Trends for 2017
Redefining Customer Expectations: 5 Trends for 2017Redefining Customer Expectations: 5 Trends for 2017
Redefining Customer Expectations: 5 Trends for 2017
 
Top Brands using virtual reality for advertising campaigns Q2 2016
Top Brands using virtual reality for advertising campaigns Q2 2016Top Brands using virtual reality for advertising campaigns Q2 2016
Top Brands using virtual reality for advertising campaigns Q2 2016
 
2014 Trends Digest Deck for Digital Leaders
2014 Trends Digest Deck for Digital Leaders2014 Trends Digest Deck for Digital Leaders
2014 Trends Digest Deck for Digital Leaders
 
Yet another trend presentation - Second edition
Yet another trend presentation - Second editionYet another trend presentation - Second edition
Yet another trend presentation - Second edition
 
SXSW 2014 - Ogilvy Labs Trend Report
SXSW 2014 - Ogilvy Labs Trend ReportSXSW 2014 - Ogilvy Labs Trend Report
SXSW 2014 - Ogilvy Labs Trend Report
 

Plus de VML South Africa

NATIVE VML Trends Report April 2015
NATIVE VML Trends Report April 2015NATIVE VML Trends Report April 2015
NATIVE VML Trends Report April 2015VML South Africa
 
NATIVE VML Trends Report MAY 2015
NATIVE VML Trends Report MAY 2015NATIVE VML Trends Report MAY 2015
NATIVE VML Trends Report MAY 2015VML South Africa
 
NATIVE VML Trends Report March 2015
NATIVE VML Trends Report March 2015 NATIVE VML Trends Report March 2015
NATIVE VML Trends Report March 2015 VML South Africa
 
NATIVE VML Trends Report February 2015
NATIVE VML Trends Report February 2015NATIVE VML Trends Report February 2015
NATIVE VML Trends Report February 2015VML South Africa
 
NATIVE VML: June Mobile Report 2014
NATIVE VML: June Mobile Report 2014NATIVE VML: June Mobile Report 2014
NATIVE VML: June Mobile Report 2014VML South Africa
 
NATIVE VML April Mobile Report 2014
NATIVE VML April Mobile Report 2014NATIVE VML April Mobile Report 2014
NATIVE VML April Mobile Report 2014VML South Africa
 
NATIVE VML March Mobile Report 2014
NATIVE VML March Mobile Report 2014NATIVE VML March Mobile Report 2014
NATIVE VML March Mobile Report 2014VML South Africa
 
NATIVE VML Mobile Report February 2014
NATIVE VML Mobile Report February 2014NATIVE VML Mobile Report February 2014
NATIVE VML Mobile Report February 2014VML South Africa
 
6 tech trends to watch in 2014
6 tech trends to watch in 20146 tech trends to watch in 2014
6 tech trends to watch in 2014VML South Africa
 
NATIVE VML Mobile Report January 2014
NATIVE VML Mobile Report January 2014NATIVE VML Mobile Report January 2014
NATIVE VML Mobile Report January 2014VML South Africa
 
December 2013 Mobile Report
December 2013 Mobile ReportDecember 2013 Mobile Report
December 2013 Mobile ReportVML South Africa
 
Mobile Report Highlights of 2013
Mobile Report Highlights of 2013Mobile Report Highlights of 2013
Mobile Report Highlights of 2013VML South Africa
 
Mobile Report November 2013
Mobile Report November 2013Mobile Report November 2013
Mobile Report November 2013VML South Africa
 
Mobile Report September 2013
Mobile Report September 2013Mobile Report September 2013
Mobile Report September 2013VML South Africa
 
Mobile Report August 2013
Mobile Report August 2013 Mobile Report August 2013
Mobile Report August 2013 VML South Africa
 

Plus de VML South Africa (16)

NATIVE VML Trends Report April 2015
NATIVE VML Trends Report April 2015NATIVE VML Trends Report April 2015
NATIVE VML Trends Report April 2015
 
NATIVE VML Trends Report MAY 2015
NATIVE VML Trends Report MAY 2015NATIVE VML Trends Report MAY 2015
NATIVE VML Trends Report MAY 2015
 
NATIVE VML Trends Report March 2015
NATIVE VML Trends Report March 2015 NATIVE VML Trends Report March 2015
NATIVE VML Trends Report March 2015
 
NATIVE VML Trends Report February 2015
NATIVE VML Trends Report February 2015NATIVE VML Trends Report February 2015
NATIVE VML Trends Report February 2015
 
NATIVE VML: June Mobile Report 2014
NATIVE VML: June Mobile Report 2014NATIVE VML: June Mobile Report 2014
NATIVE VML: June Mobile Report 2014
 
NATIVE VML April Mobile Report 2014
NATIVE VML April Mobile Report 2014NATIVE VML April Mobile Report 2014
NATIVE VML April Mobile Report 2014
 
NATIVE VML March Mobile Report 2014
NATIVE VML March Mobile Report 2014NATIVE VML March Mobile Report 2014
NATIVE VML March Mobile Report 2014
 
NATIVE VML Mobile Report February 2014
NATIVE VML Mobile Report February 2014NATIVE VML Mobile Report February 2014
NATIVE VML Mobile Report February 2014
 
6 tech trends to watch in 2014
6 tech trends to watch in 20146 tech trends to watch in 2014
6 tech trends to watch in 2014
 
NATIVE VML Mobile Report January 2014
NATIVE VML Mobile Report January 2014NATIVE VML Mobile Report January 2014
NATIVE VML Mobile Report January 2014
 
December 2013 Mobile Report
December 2013 Mobile ReportDecember 2013 Mobile Report
December 2013 Mobile Report
 
Mobile Report Highlights of 2013
Mobile Report Highlights of 2013Mobile Report Highlights of 2013
Mobile Report Highlights of 2013
 
Mobile Report November 2013
Mobile Report November 2013Mobile Report November 2013
Mobile Report November 2013
 
Cannes in a Can 2013
Cannes in a Can 2013Cannes in a Can 2013
Cannes in a Can 2013
 
Mobile Report September 2013
Mobile Report September 2013Mobile Report September 2013
Mobile Report September 2013
 
Mobile Report August 2013
Mobile Report August 2013 Mobile Report August 2013
Mobile Report August 2013
 

Dernier

Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactMuhammad Junaid
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessQuickEmailVerification
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 

Dernier (20)

Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and Impact
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step Process
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 

NATIVE VML March Trends Report

  • 2. A MONTHLY SNAPSHOT OF TRENDS INMARKETING, STORYTELLINGANDDIGITALCULTURELOCALLYANDABROAD.
  • 3. THE OVER-ARCHING TREND IN THIS TRENDS REPORT FOCUSSES ON ‘RESTORING THE HUMAN’. WE LOOKAT ENHANCING THE EXPERIENCE AND CONNECTION OF BEING HUMAN IN WAYS THAT GO BEYOND WHAT WAS THOUGHT POSSIBLE.
  • 5. By way of Algorithms targeting online behaviour, marketing has started to define who the consumer is, leading to brands making assumptions about them when targeting communication. In attempts to define their digital selves, it is no wonder so many South Africans are trying to reclaim their identities online. In fact, globalwebindex reported that 25% of South Africans are using ad-blockers, 35% delete cookies and 52% browse using a private window. Russell W. Belk first brought up the concept of the ‘Extended Self’ in 1988, theorising that our possessions are major contributors to our identities. In his 2014 update to the theory he noted that “Not only have our possessions lost the constraints of their former physical bodies, so have we”. Two years later, his theory may need yet another update as the Digital Self moves full circle back into the physical realm. Redefining the Digital Self
  • 6. Uploading knowledge to the human brain Electricity to the brain? Madness, right? Not exactly. HRL Laboratories have developed a brain stimulation system that increases the way humans learn.After studying and testing neuroplasticity of the learning centres in the brain, a group of scientists have been able to physically build new neural connections to enhance the learning ability of the brain. READ MORE Source: endtimeheadlines
  • 7. Virtuali-Tee turns living bodies into a live X-Ray Virtuali-Tee began as a Kickstarter project by Curioscope. Virtuali-Tee is a combination of a printed t-shirt and a mobile app that takes studying the human anatomy to a whole new level. It basically allows students to see the inner workings of their fellow classmates. READ MORE Source: KickStarter
  • 8. Ramblebot connects distant fathers with children His children live inAustralia and he lives in the USA - a pretty common phenomenon in this globalised world we live in. Matt Walker wanted to still be there full time for his children, so he learned robotics and built the Ramblebot, which is now available to the public ranging from $199 (R3000) for the standard bot, to $248 (R3700), which includes a robotic arm and gripper so users can physically interact. READ MORE Source: Ramblebot
  • 9. 3D-printed Naked Selfies become a reality Sending nudie pics are so 2015. Welcome to 2016 where anthropomorphism (Giving a non-human object human characteristics) is being taken to a strange new level! For £149.99 (R3000), you can now send someone a naked 3D-printed version of yourself. Nudee, a product offering from Firebox, askes customers to send a photo of themselves from the front and behind in order to 3D-print a 20cm high naked version of themselves. The display piece claims to capture every curve and crevice and even offers free returns if you are not happy with your body. READ MORE Source: Firebox
  • 10. Artist commits digital suicide by using his own data at a London art gallery Artist, Liam Scully, killed his Facebook Profile and downloaded all his personal data from pokes to photos, videos and chats posted between 2008 to 2013. Using this data of his ‘digital self’, he created almost 1000 drawings of his life on the social network. He then hosted a ‘funeral’to showcase his work at London’s Union Gallery, and called it theA Digital Suicide. “The idea is to reclaim myself into a physical means,” according to the artist. READ MORE Source: The Creators Project
  • 11. Ever dreamt of being a spy with James Bond like gadgets? Imaginative narratives are becoming reality thanks to wearable equipment ranging from scuba gear to shoes and gloves. Humans are on the verge of being able to create their own energy and turn any surface into one that can create new forms of art. Welcome to the age where being one of the X-Men is not so far off. Beyond humanly possible
  • 12. InStep Nanopower harvests kinetic energy while you walk While you may be obsessed with e-health attributes of yourApple watch and being rewarded for it, what if you could generate energy from your afternoon jog. InStep Nanopower sneakers converts mechanical energy into kinetic energy and then into electrical energy. The 20 Watts generated while walking could very well power up your personal wireless electronics. READ MORE Source: inhabitat
  • 13. Music on tap Sound energy has never been so sweet to the ears. Remidi-T8 - a wearable instrument allows music composers, performers and recorders to tap on any surface to make music. It’s a glove with eight pressure sensitive sensors paired with a wristband. Despite being in early development phase, the project has already received great reviews. READ MORE Source: WT Vox
  • 15. Austin, Texas buzzed once again as the SXSW Interactive Festival saw the brightest minds in technology come together. Conversations kicked off with President Obama’s keynote speech, the looming ‘Tech vs Legislation’ issues, Bitcoin removing anonymity associated to cash, Google’s Self-driving cars and Coco Rocha from Refinery29 calling for fashion and tech to collide. Looking beyond the celebrity talks, bands and panel discussions, the clear theme of humanoids and robotics emerged, sparking deeper discourse about robots looking and acting like humans. On the digital content side, brands were eager to display how they have adopted the Virtual Reality trend. SXSW Trends Wrap-up
  • 16. “The reason I’m here is to recruit all of you… We can start coming up with new platforms, new ideas across disciplines and across skill sets to solve some of the big problems we’re facing today.” President Barack Obama in keynote address at SXSW
  • 17. Creepy humanoids Social media buzzed with phrases like ‘terrifying’ and ‘creepy’ when roboticist, Professor Hiroshi Ishiguro, demonstrated a range of humanoid robots, the Geminoid HI-4 at SXSW. The professor from Japanese company Ishiguro Laboratories, created his own ‘Doppelganger’ cyborg, proving the Uncanny Valley Hypothesis that humans are already stereotyping and demonstrating symptoms of fear toward anything that remotely resembles the human appearance. READ MORE Source: Robotronica
  • 18. Social and Emotive Robotics Jibo is a ‘social robot’ designed to be a companion or a friend. Standing at 28cm tall and weighing around 2kg, it interacts with you using voice, gesture and expression technology. Jibo can help organise your home, help you read out recipes and recommend you take an umbrella if it’s raining outside. Cynthia Breazeal, Founder and CEO of Jibo, presented at SXSW on ‘The Personal Side of Robotics’ while Jibo was put on display in the exhibition hall. His meet and greet routine was used to get people more acquainted with the idea of having a personal robot in their home. READ MORE Source: Jibo
  • 19. McDonalds hungry to conquer VR Experiences Earlier in 2016, McDonalds Sweden made headlines for trialling the Happy Goggles, where the iconic Happy Meal box was turned into virtual reality (VR) goggles using a few simple tears and folds along perforated lines. The campaign came with a ski-themed VR for children holidaying with their parents. To continue the theme of McDonalds being a clear early adopter, SXSW saw the brand make use of the HTC Vive Virtual Reality headset, to immerse customers in the Happy Meal experience. READ MORE Source: Wired
  • 20. The term ‘disruption’ has been used to infer how technology has upset specific industries, sectors or methods of communication. Through innovation, this trend is continuing to upset many industries with the likes of OTTs (Over the Top) services becoming the thorn in the side of the telecommunications industry, the mobile photograph coming to life with holograms and cars making transactions easier. Innovation and Disruption
  • 21. South Africans create the first hologram selfie booth. The Holobooth is the invention of the Jupiter Drawing Room Cape Town and was first unveiled at Design Indaba. The hardware and software were all created in-house. Users can step into the booth to take a 15 second video of themselves that is then SMSed or emailed to the user. A prism is then placed on top of the user’s mobile phone to bring the hologram to life. READ MORE Source: Bizcommunity
  • 22. Google’s own cellular network, Project Fi, opens to the public The exclusivity period is over. Google’s Project- Fi is now open to everyone in the United States using a Nexus 6, 6P or 5X. The search engine has been looking to take on and redefine the cellular network industry for a while now, especially with regard to data usage. Project-Fi has been marketed as a “fast wireless service with flexibility” and monthly bills that will be easier to understand. Services include the likes of Wi-Fi calling, text messaging and ordinary voice calling. The big draw card? Google promises to reimburse the user for data not used. READ MORE Source: Onwards.com
  • 23. Visa integrates mobile payment tech into cars In 2015 Visa experimented with mobile technology to make fast-food payments from the dashboard of your car. Now Visa has been focussing on being able to pay for petrol and parking using the same technology. The Visa innovation consists of apps, sensors and voice activation systems built into cars to pick up the petrol levels in the tank, calculating how much fuel is needed, what the optimal cost is, geo- locate the nearest pump station and even pay in- advance. READ MORE Source: Business Wire
  • 25. ‘Blended UX’ has become the buzz word in the User Experience discipline. It is defined as a “Mixed reality (that) is a blend of a physical space and a digital space” by Oxford Journal author, David Benyon. Something simple as second screening could be viewed as a blended user experience as people consume content on two devices. This is nothing new. Brands have been using the likes of Shazam in television commercials and radio competitions. However, Blended UX is now evolving to create a mixed experience exclusive to the online realm, using new digital capabilities like VR, 360° video and Facebook Canvas. ‘Blended’ Digital Experiences
  • 26. 360° video reporting puts the spotlight on Brussels Terror Attacks In March 2016, The BBC’s Ros Atkins held a talk at the IAB South Africa’s Digital Summit in Johannesburg on what authentic news reporting is. A little over a month later, the UK’s The Telegraph demonstrated this through the use of 360° video with their reporting of the deadly Brussel’s terror attacks. The reporting style enabled users to be transported to Brussels, to feel empathy and join the solidarity against terrorism. READ MORE Source: The Telegraph
  • 27. Tinder matches millennials with a U.S. Presidential Candidate In an effort to get American Millennials to vote in the upcoming U.S. National Elections, Rock The Vote, a non-profit organisation, teamed up with Tinder to match millennials with a US Presidential Candidate. Using a new Q&A feature that works on the same Tinder principles of swiping left or right, users complete a quiz. On completion of the quiz users are paired up with a Presidential candidate that matches their own personal ideology. READ MORE Source: Daily Mail
  • 28. Facebook Canvas invite from Guinness Guinness, the Irish Stout, used the interactive storytelling ad format, Facebook Canvas, to invite the public to their Dublin based brewery, Open Gate Brewery. This was the first ever invite to the public since the brewery opened over a century ago. The invite engaged users through a ‘Facebook take-over’ (or microsite within Facebook) plus a combination of video and photos to provide a rich taste of what they could expect on a visit to the brewery. READ MORE Source: The Drum
  • 29. Earned media for the individual Often brands use influencer strategies as part of their earned media strategy, but what makes people influential? The controversial new Peeple app, created by two best friends has been called Yelp for people. The platform comes with the purpose of having our relationships decide how the world views us. It “allows you to better choose who you hire, do business with, date, become your neighbours, roommates, landlords/tenants, and watch, teach, and care for your children,” say the founders on their site. READ MORE Source: Peeple
  • 31. For years debates have been rife as to whether the ’internet is “inherently” a force for democracy or not. Despite the side you take, it is all a matter of the motivation and the use thereof. In 2015, Mark Zuckerberg posted on his own Facebook page, saying, “The internet is one of the most powerful tools for economic and social progress. It gives people access to jobs, knowledge and opportunities. It gives voice to the voiceless in our society.” Currently the internet is allowing for positive change like connecting those who thought they were alone in this world, building communities of commonality and rehabilitating those in need to be active citizens of society again. Connecting isolated voices
  • 32. Offline Mobile Solutions rehabilitating prison inmates JPay’s KA-Lite allows prisoners access to education and in so doing helps in the process of their rehabilitation. The transformative tool, in the form of an offline mobile education system, uses content from the Khan Academy. Prisoners have access to quality education with results showing that over 325 000 videos have been used in over 50 prisons in the United States. READ MORE Source: Digital Trends
  • 33. Instagram brings #VisibleMe, a video channel to connect LGBT Youth To connect and celebrate the lives of the LGBTQ (Lesbian, Gay, Bisexual, Transgender, and Queer) community, the photo sharing service teamed up with Huffington Post’s Raymond Braun to launch and create a channel within Instagram. #VisibleMe aims to make the invisible visible through the insight that “People are more likely to support the LGBTQ community when they know someone who identifies as LGBTQ”, says Braun. The biggest reason for the channel comes with the purpose of letting this community know that they are not alone. READ MORE Source: Instagram & Raymond Braun
  • 34. An online platform for Rwandan girls by Rwandan girls With backing from the Nike Foundation, The Girl Effect recently launched ‘Ni Nyampinga’, an online platform meaning “Beautiful Girl” for Rwandan girls. The platform is built and run solely by Rwandan girls who seek to challenge the perception of girls in society. The biggest societal belief that the site aims to combat is the perception that girls can only be a daughter or a wife. Armed with the thought that girls are an untapped source of economic and social growth, the content of the site showcases examples of girls excelling at academics, sport, and overcoming disability. READ MORE Source: Tribelessphoto

Notes de l'éditeur

  1. Cover image source: http://www.damngeeky.com/2016/03/08/39998/get-your-3d-printed-nude-mini-figurine-to-break-the-taboo.html
  2. Image source http://endtimeheadlines.org/2016/03/scientists-discover-how-to-upload-knowledge-to-your-brain/
  3. https://www.kickstarter.com/projects/curiscope/virtualitee
  4. Image source: http://www.firebox.com/admin/careers Giving a non-human object human characteristics
  5. http://www.vanityfair.com/news/2016/03/obama-sxsw-keynote
  6. http://www.robotronica.qut.edu.au/talks/hiroshi-ishiguro-keynote.php
  7. http://www.bizcommunity.com/Article/196/12/142455.html
  8. http://www.telegraph.co.uk/news/worldnews/europe/belgium/12202337/Watch-360-video-view-of-Brussels-vigil-as-Belgian-capital-falls-silent-for-terror-attack-victims.html https://www.youtube.com/watch?v=PDS5g9mWBfI
  9. http://www.dailymail.co.uk/sciencetech/article-3506803/Tinder-tell-VOTE-Dating-app-launches-quiz-users-swipe-issues-perfect-candidate.html
  10. http://www.digitaltrends.com/mobile/jpay-ka-lite/
  11. https://www.instagram.com/instagram/ http://www.glaad.org/blog/instagram-debuts-official-visibleme-video-channel-lgbt-youth-express-themselves
  12. http://www.girleffect.org/girl-effect-in-action/ni-nyampinga/ http://www.cnbcafrica.com/news/special-report/2016/03/08/africas-smartgirl-era-has-arrived/