1. Online Business Development -
Business Growth Marketplace

2. Generation C
Generation C is the one the highest link with new technologies because they are born
together.
Be digital native is not a question of age but a question of behavior.
They are people born with internet, labtop and smartphone
In terms of figures, it represents 82sms/day, 5h30 on interactive media in average.
It is a cloud addicted generation.
Generation C could be represented by 4 words:
-Creative
-Communicant
-Collaborative
-Connective
In 2020 the generation C will represent 40% of the total EU population.

3. Youtube generation
YouTube is a video-sharing website, created by three former PayPal employees in February
2005 and owned by Google since late 2006, on which users can upload, view and share
videos.
The company, uses Adobe Flash Video and HTML5 technology to display a wide variety of
user-generated video content, including video clips, TV clips, and music videos, and amateur
content such as video blogging, short original videos, and educational videos.
Unregistered users can watch videos, and registered users can upload an unlimited number
of videos.
Youtube generation can be represented by the Gen C,X and Y. We are all using YT to get the
fastest access to information, content, music documentary etc. it is one of the richest
platform in terms of differents contents. Is a real community, a whole sharing world

4. Millenials characteristics
• Millennials, or the Millennial Generation,also known as Generation Y, are the
demographic cohort following Generation X. There are no precise dates when
the generation starts and ends. Commentators use birth years ranging from
the early 1980s to the early 2000s.
• It is also considered as the generation ME
• each generation has common characteristics that give it a specific character,
with four basic generational archetypes, repeating in a cycle. According to
their theory, they predicted Millennials will become more like the "civic-
minded" G.I. generation with a strong sense of community both local and
global
• labeled Millennials as the boomerang generation or Peter Pan generation,
because of the members' perceived tendency for delaying some rites of
passage into adulthood, for longer periods than most generations before them

5. What are their expectations for travel + hotels?
• If you spend any length of time at airports or hotels, you've no doubt
noticed that there's a new breed of business traveler these days.
• This new generation of travelers are now represent the fastest growing
segment in travel spending.
• Their needs and desires of today's business travelers are changing and
hotel brands that don't know their customers intimately will quickly lose a
share of the market
• They're social animals
• They like to be alone, together
• They crave the cool factor
• They bleed green

6. How is their consumer behavior different than current
consumers?
• You have to give them a experience they want to share.
• Incoporate a sense of social responsibility and incetnive to share
your contents with their peers.
• You have to win their trust

7. An image?

8. Moyx Hotel
What is Moxy
Moxy is Marriott International’s newest hotel—a chic combination of Marriott’s world-famous
service and smart design that will keep you moving and in touch
you heard? There’s a game-changer in town. Marriott International’s newest player in the
affordable 3-star-tier segment for Millennial global nomads.
It’s got the power of Marriott behind it. The potency of style, innovation and tech-savvyness
surrounding it. And a whole lot of wattage to light up its vibrant future.

9. Moyx Hotel
Amenities
Make a connection. Take advantage of:
Reliable, high-speed internet
Communal spaces
Remote check-in (coming soon)
Public Spaces
Want to relax or do you have work to do? There’s room for both:
Bright open lobby, Two large rooms for big groups
Thought-provoking floor-to-ceiling art wall,
56" televisions for presentationsComplimentary computers
24/7 Market featuring snacks and drinks

10. Moyx Hotel
The hotel target is clearly oriented for The generation C, Y/ millenial.
It has been thinked, design, shaped to reach their expectations
It will be located neer airport for international travelers

11. Citizen M Hotels
A collection of innovative concept, citizenM is a hotel driven by one
desire: to create affordable luxury for the people. By "the people,"
we mean a smart new breed of international traveler, the type who
crosses continents the way others cross streets.
This includes the weekenders, the suits, fashion baggers and affair
havers. The explorers, adventurers and dreamers. Those who travel
the world with big hearts and wide eyes. Those who are
independent, yet united by a love of the five continents.
Those in search of business, shopping or art. In short, everyone
who is a mobile citizen of the world. Most likely, that also means
you.

12. Citizen M Hotels
The hotel target is clearly oriented for The generation C, Y/
millenial.
It has been thinked, design, shaped to reach their expectations
It will be located neer airport for international travelers

13. How does those hotel websites appeal to the
next gen traveler?
• Both hotel have a real design identity which reach the generation
taste
• From the first page they are going striaght to the point to their
concept. You get the right information from the first page
• Feets to any personnality’s profile
• A unique experience shapable
• Maximum Connectivity access for sharing experiences

14. How does this differ from current hotel
company sites?
• Strong website identity designed to reach specific target as GEN C
• Vocabulary use: fun, mobility, accessibility, tailored
• Fashion but cool!