1. Mobile on the Move
Why your business needs a
mobile marketing strategy
More than 57%
of local smartphone
or tablet owners have
used the devices for
search in the past
30 days.
68%of
smartphone owners
use their phone at least
occasionally to follow
along with breaking
news events.
46%
of smartphone
owners say that their
smartphone is something
they “couldn’t live
without”
34%of cell
phone internet users go
online mostly using
their phones, and
not using another
device like a computer.
53%of
American adults
own a tablet.
64%of American adults now
own a smartphone, up
from 35% in 2011.
18%of local
smartphone searches
lead to a purchase
within a day
51%of
smartphone users
have discovered
a new company
or product when
conducting a search
Tablets and Smartphones make up 63%of
the total unique monthly visits to cleveland.com
• Mobile website optimization
• Mobile advertising on cleveland.com,
cleveland.com’s apps, and our network of
national websites
• Mobile audience targeting
• Mobile-friendly landing page creation
offers
Sources:
Adobe Omniture Site Catalyst,
September 2015, cleveland.com
Pew Internet Research Center
Google/Ipsos MediaCT/Purchases
Research: Understanding Consumers’
Local Search Behavior, May 2014
Scarborough Multimarket 2015 r1
Scarborough Cleveland 2015 r1
Google Insights