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@NYUEntrepreneur
How to Start a
Startup at NYU
Frank Rimalovski
Executive Director, Entrepreneurial Institute
Managing Director, Innovation Venture Fund
Adjunct Faculty, Tandon School of Engineering
August 2016
@NYUEntrepreneur
Startup Showcase
2
https://youtu.be/jVoIQ0TxsmA
@NYUEntrepreneur
Made in NYC
3
@NYUEntrepreneur4
@NYUEntrepreneur5
@NYUEntrepreneur
75%
of startups
fail to return
investors capital
Shikhar Ghosh
Harvard Business School
@NYUEntrepreneur
So why do so
many startups
fail?
@NYUEntrepreneur
“More startups
fail from a lack
of customers
than from a
failure of
product
development.”
@NYUEntrepreneur
Top 12 Reasons Startups Fail
@NYUEntrepreneur
Top 12 Reasons Startups Fail
42%
cite lack
of market
need
@NYUEntrepreneur
Successful Startups
u Have really unique ideas
u Operate in “stealth mode”
u Write bulletproof business plans
u Have a first mover advantage
u Raise a lot of money
u “Get big quick” (worry about revenue later)
u Fund ➨ Build ➨ Customers
11
@NYUEntrepreneur
Successful Startups
u Have really unique ideas
u Operate in “stealth mode”
u Write bulletproof business plans
u Have a first mover advantage
u Raise a lot of money
u “Get big quick” (worry about revenue later)
u Fund ➨ Build ➨ Customers
12
@NYUEntrepreneur
Helping startups start up
@NYUEntrepreneur14
1. Teams
Secrets of Startup Success
@NYUEntrepreneur15
2. Get out of
the building
Secrets of Startup Success
@NYUEntrepreneur16
3. Experiment &
build iteratively
Secrets of Startup Success
@NYUEntrepreneur
The Playbook
Individual Idea Team Startup Business
17
Entrepreneurs
Festival
Founders
Unplugged
Speakers
& Events
Website, Blog
& Newsletters
Entrepreneurs
Network Clubs
Summer
Launchpad
Innovation
Venture Fund
Future Lab
Incubators
Programs
Blackstone LaunchPadCoaching
Leslie eLabSpaces
E-Team
Grants
Ignite
Fellowships
Startup
Competitions
I-Corps
Healthcare
Makerthon
LLP Classes
Startup
Bootcamps
Prototyping
Fund
Startup School
@NYUEntrepreneur
Newsletters
@NYUEntrepreneur
Insert Festival Video
19
@NYUEntrepreneur
Insert Festival Video
20
@NYUEntrepreneur21
@NYUEntrepreneur22Confidential
Startup Job Fairs
@NYUEntrepreneur
Startup School
@NYUEntrepreneur
Startup School
Tuesdays, 4:00-5:30pm
u Sep 20: Getting to Product Market Fit Part 1
u Sep 27: Getting to Product Market Fit Part 2
u Oct 4: Sizing Up Your Market & Competition
u Oct 11: Testing Your MVPs & Prototypes
u Oct 18: Acquiring Customers
u Oct 25: Building & Growing Your Team
u Nov 1: When & How to Raise Venture Capital
u Nov 8: Measuring & Monitoring Metrics that Matter
u Nov 15: Legal Essentials for Startup Founders
u Nov 29: Managing your Intellectual Property
u Dec 6: Storytelling & Pitching to Investors
24
@NYUEntrepreneur
#n
yu
ef
Lean Launchpad
with Steve Blank
August 24-28th
In the Classroom
@NYUEntrepreneur
Entrepreneurs Network
26
NYU
Scientific
Entrepreneurs
Society
@NYUEntrepreneur27
Healthcare Makerthon
@NYUEntrepreneur
Blackstone LaunchPad
@NYUEntrepreneur
Blackstone LaunchPad Coaches
29
Ali Heron
Two Sigma
Amy Rosen
PPSG
Erica Gruen
xFoodNetwork
Eric Martinez
VSA
Glen de Vries
Medidata
Glen Senk
xUrban Outfitters
Greg Slamowitz
xAmbrose
Harvey Homan
xUrovalve
Jim Kelliher
Actifio
Jay Kranzler
Pfizer
Jeff Dachis
OneDrop
Jen van der Meer
Reason Street
Joanna Schneier
Cognotion
Mark Pinney
Magnetic
Rob Fassino
xThe Knot/XO
Ryan Jacoby
MACHINE
Vince Passione
LendKey
Vivek Ragavan
Siaras
@NYUEntrepreneur
Blackstone LaunchPad Coaches
30
Andrew Cohen
Brainscape
Brendan Dickenson
Canaan Partners
Brian Aeoeh
KEC Ventures
Brittany Gorevic
Lattice Ventures
David Aronoff
Flybridge
Giff Constable
xNeo
Jamyn Edis
Dash Labs
John Elton
Greycroft Partners
Katie Shea
xHomeJoy
Kim Armor
Comcast Ventures
Noah Dinkin
FanBridge
Owen Davis
Alpha Prime
Rob Grossberg
TreSensa
Sachin Kamdar
Parsely
Sutian Dong
Female Founders
Tom Weingarten
Google
Vlad Vuckicevic
Meural
Zack Schildhorn
Lux Capital
@NYUEntrepreneur
Ignite Fellowships
@NYUEntrepreneur
Startup Competitions
@NYUEntrepreneur
Summer Launchpad
33
@NYUEntrepreneur
Startup Funding Lifecycle
34
①
Discovery
②
Validation
③
Customer
Creation
④
Company
Building
Test
assumptions
about
customer
needs/problem
& develop MVP
Seek
Validation that
people are
interested in
your solution
Begins to build
demand &
improve
efficiency of
customer
acquisition
Drive growth
aggressively
& execute
business model
Invention
& ideation
Grants
Competitions
Founders +
Credit cards
Angels
Seed funds
Venture
capital
funds
Leasing
Factoring
Vendor finance
Private equity
Public markets
Valuation*
You are here
Grants
Crowdfounding
Customers
SBIR/STTR +
Accelerators
Friends & family
@NYUEntrepreneur35
Prototyping Fund
@NYUEntrepreneur
@NYUEntrepreneur37
NYU Green Grants
@NYUEntrepreneur38
@NYUEntrepreneur
Innovation Venture Fund
39
@NYUEntrepreneur
@NYUEntrepreneur
@NYUEntrepreneur42
Tandon MakerSpace
@NYUEntrepreneur43Confidential
Future Labs Incubators
@NYUEntrepreneur
Successful Startups
u Get out of the building to (in)validate
assumptions before building
u Are focused on serving a niche
u Build multiple MVPs to learn
u Validate revenue model early
u PMF before raising venture capital
u Customers ➨ Build ➨ Fund
44
@NYUEntrepreneur
Successful Startups
u Get out of the building to (in)validate
assumptions before building
u Are focused on serving a niche
u Build multiple MVPs to learn
u Validate revenue model early
u PMF before raising venture capital
u Customers ➨ Build ➨ Fund
45
✓
@NYUEntrepreneur
Get Started!
@NYUEntrepreneur
Questions?
entrepreneur@nyu.edu
@nyuentrepreneur
entrepreneur.nyu.edu
16 Washington Place
47
@NYUEntrepreneur
Helping startups start up

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