The document discusses an advertisement campaign by Flipkart called "Let's Raise a Generation of Equals" that aims to promote gender equality. The ad garnered over 33.7 million views on YouTube and 3.4 million on Facebook. It uses pathos by motivating encouragement to think without gender bias and builds ethos through its brand image and use of child artists. The ad also leverages principles of social proof by depicting an everyday home scene and reciprocity by suggesting a generation treated equally today will do the same tomorrow.

1. LET'S RAISE A GENERATION OF EQUALS!
#GenerationEqual#GenE- FLIPKART
NANDITA AGRAWAL
BIMTECH

2. https://www.youtub
e.com/watch?v=lVPl
EiWNUxU
AD

3. BACKGROUND
• An e-commerce company.
• Released on Flipkart’s official YouTube channel on 22 November, 2018.
• The campaign garnered over 33.7 million views.
• It has crossed over 3.4 million views on Facebook.

4. ETHOS
• Brand Image
• Child Artists
PATHOS
• Motivation
• Encouragement To
Think Unbiased
LOGOS
• Issue Of Gender
Biasness
MODES OF PERSUASION

5. CIALDINI’S PRINCIPLES
• SOCIAL PROOF
Public can relate to it as the scene is set in home.
• CONSISTENCY
A social message ad
• RECIPROCITY
A generation that is treated equally today, will treat each other equally tomorrow.

6. SWOT ANALYSIS
WEAKNESS
• It is not related to Flipkart’s
services .
• No initiative for execution.
STRENGTH
• Brand image of Flipkart
• Insight of raising children as
equals
• Social message ad campaign
THREAT
• Other non-profit organizations
working for gender equality
OPPORTUNITY
• A celebrity or a famous child
artist can be included

7. THANK YOU!