SlideShare une entreprise Scribd logo
1  sur  52
Télécharger pour lire hors ligne
HOW TO PROTOTYPE YOUR 
ORGANISATION? 
JO MARTENS - NASCOM
I AM 
JO MARTENS 
AND I’M WORKING AT NASCOM HI!
We are service 
designers 
We conceptualise, develop and 
manage digital platforms and services
You want to go from A to B 
? 
A B
You want to go from A to B 
A B 
A developer 
builds you a car
You want to go from A to B 
A B 
An agency builds 
you a pretty car
You want to go from A to B 
A service 
designer guides 
you along the 
way from A to B 
? 
B 
A 
… and beyond Z
WHY PROTOTYPE OUR 
ORGANISATION?
It’s a VUCA world
It’s a mental world
Mental models are essential tools, 
allowing us to navigate through life
IMAGINE A MAP OF THE WORLD 
5 seconds
How you interact with a technology 
organisation, is a function 
of your mental model 
of that technology organisation
“SHAKE IT LIKE A 
POLAROID PICTURE” 
WRONG MENTAL 
MODELS CAUSING 
TROUBLE…
TRAPPED IN A MENTAL MODEL
HOW TO PROTOTYPE? 
CREATE CULTURE 
CREATE EXPERIMENTS 
CREATE HABITS
CREATE CULTURE
Culture is doing little big things, 
over and over again
PRESENTS
At nascom, we are culture pushers 
Tools 
Methods 
Culture 
Tools and methods don’t solve problems.
help you do what you do 
dictate how you do things 
who you are 
why you do what you do 
Why? 
Tools 
Methods 
Culture
help you do more, 
scale up 
help you do things right, 
govern 
pushes everyone to make 
the right choices 
Why? 
Tools 
Methods 
Culture
The Ikea-effect: when labour 
leads to love 
“The Ikea effect: http://en.wikipedia.org/wiki/IKEA_effect” 
“ When labour leads to love: http://www.nascom.be/blog/when-labour-leads-love-nascom-club-house”
PRESENTS
The analogue-effect: when linear 
leads to attention
PRESENTS
You hire attitudes, not skills
Flourishing talent
PRESENTS
The tale of the fox and the 
hedgehog 
“http://www.nascom.be/blog/hand-heart-and-mind-craftsman”
PRESENTS
The practical wisdom of the 
professional
CREATE EXPERIMENTS
PRESENTS
PRESENTS
PRESENTS
PRESENTS
PRESENTS
PRESENTS
PRESENTS
PRESENTS
CREATE HABITS
PRESENTS
THANKS! 
C-MINE 1 BUS 13 
Evence Coppéelaan 91 
3600 Genk 
Belgium 
Phone +32 89 20 15 00 
Fax +32 89 20 15 01 
Info@nascom.be

Contenu connexe

Similaire à Darefest 2014: how to prototype your organisation

X IA Italian Summit 2016 | An Undesigned World - Jason Ulaszek
X IA Italian Summit 2016 | An Undesigned World - Jason UlaszekX IA Italian Summit 2016 | An Undesigned World - Jason Ulaszek
X IA Italian Summit 2016 | An Undesigned World - Jason Ulaszek
Architecta | Società Italiana di Architettura dell'Informazione
 
Orchestration, Not Integration - Engagement in an “Always-On” World
Orchestration, Not Integration - Engagement in an “Always-On” WorldOrchestration, Not Integration - Engagement in an “Always-On” World
Orchestration, Not Integration - Engagement in an “Always-On” World
Gábor Szántó
 

Similaire à Darefest 2014: how to prototype your organisation (20)

Meetup Dare Devils: how to prototype your organisation?
Meetup Dare Devils: how to prototype your organisation?Meetup Dare Devils: how to prototype your organisation?
Meetup Dare Devils: how to prototype your organisation?
 
Museum Marketing and Digital Strategy
Museum Marketing and Digital StrategyMuseum Marketing and Digital Strategy
Museum Marketing and Digital Strategy
 
Module 05: Personas and Scenarios
Module 05: Personas and ScenariosModule 05: Personas and Scenarios
Module 05: Personas and Scenarios
 
How Startups May Build Your UX Competencies - Hire or Just a Myth?
How Startups May Build Your UX Competencies - Hire or Just a Myth?How Startups May Build Your UX Competencies - Hire or Just a Myth?
How Startups May Build Your UX Competencies - Hire or Just a Myth?
 
A Culture Of Innovation In Practice - How To Tame The Culture Beast
A Culture Of Innovation In Practice - How To Tame The Culture BeastA Culture Of Innovation In Practice - How To Tame The Culture Beast
A Culture Of Innovation In Practice - How To Tame The Culture Beast
 
Visionary Artist of Life - with Davin Infinity
Visionary Artist of Life - with Davin InfinityVisionary Artist of Life - with Davin Infinity
Visionary Artist of Life - with Davin Infinity
 
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe...The Open Manifesto: how to work smarter, supercharge collaboration and (maybe...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe...
 
Getting it Right
Getting it RightGetting it Right
Getting it Right
 
The Collaborative Startup Canvas - 7 sections to gather people around a passi...
The Collaborative Startup Canvas - 7 sections to gather people around a passi...The Collaborative Startup Canvas - 7 sections to gather people around a passi...
The Collaborative Startup Canvas - 7 sections to gather people around a passi...
 
Brandwagon Digital Agency Presentation
Brandwagon Digital Agency PresentationBrandwagon Digital Agency Presentation
Brandwagon Digital Agency Presentation
 
X IA Italian Summit 2016 | An Undesigned World - Jason Ulaszek
X IA Italian Summit 2016 | An Undesigned World - Jason UlaszekX IA Italian Summit 2016 | An Undesigned World - Jason Ulaszek
X IA Italian Summit 2016 | An Undesigned World - Jason Ulaszek
 
Getting it Right
Getting it RightGetting it Right
Getting it Right
 
Getting it Right
Getting it RightGetting it Right
Getting it Right
 
Owning the Interaction in Dynamic Environments
Owning the Interaction in Dynamic EnvironmentsOwning the Interaction in Dynamic Environments
Owning the Interaction in Dynamic Environments
 
Owning the Interaction in Dynamic Environments
Owning the Interaction in Dynamic EnvironmentsOwning the Interaction in Dynamic Environments
Owning the Interaction in Dynamic Environments
 
Road To Innovation
Road To Innovation Road To Innovation
Road To Innovation
 
Presentation when ideas take form
Presentation when ideas take formPresentation when ideas take form
Presentation when ideas take form
 
Orchestration, Not Integration - Engagement in an “Always-On” World
Orchestration, Not Integration - Engagement in an “Always-On” WorldOrchestration, Not Integration - Engagement in an “Always-On” World
Orchestration, Not Integration - Engagement in an “Always-On” World
 
Sponsorship Secrets: What Every Event Organizer Needs to Know
Sponsorship Secrets: What Every Event Organizer Needs to KnowSponsorship Secrets: What Every Event Organizer Needs to Know
Sponsorship Secrets: What Every Event Organizer Needs to Know
 
Creative Energy Agency Strategy
Creative Energy Agency StrategyCreative Energy Agency Strategy
Creative Energy Agency Strategy
 

Plus de Nascom

Plus de Nascom (20)

Whatisthisthingcalledexperience
WhatisthisthingcalledexperienceWhatisthisthingcalledexperience
Whatisthisthingcalledexperience
 
Nascom introduction sensation-perception
Nascom introduction sensation-perceptionNascom introduction sensation-perception
Nascom introduction sensation-perception
 
What we learned at EuroIA 2014
What we learned at EuroIA 2014What we learned at EuroIA 2014
What we learned at EuroIA 2014
 
Adding context to your site using Drupal Organic Groups
Adding context to your site using Drupal Organic GroupsAdding context to your site using Drupal Organic Groups
Adding context to your site using Drupal Organic Groups
 
Nascom update 1- The Mission of Drupal 8
Nascom update 1- The Mission of Drupal 8Nascom update 1- The Mission of Drupal 8
Nascom update 1- The Mission of Drupal 8
 
Nascom update 1 - Recent realisations in Drupal & Symfony
Nascom update 1 - Recent realisations in Drupal & SymfonyNascom update 1 - Recent realisations in Drupal & Symfony
Nascom update 1 - Recent realisations in Drupal & Symfony
 
Nascom update 1 - Warm welcome
Nascom update 1 - Warm welcomeNascom update 1 - Warm welcome
Nascom update 1 - Warm welcome
 
The state of Drupal 8
The state of Drupal 8The state of Drupal 8
The state of Drupal 8
 
Devops, or how we streamline the workflow at Nascom
Devops, or how we streamline the workflow at Nascom Devops, or how we streamline the workflow at Nascom
Devops, or how we streamline the workflow at Nascom
 
Nascom Drupal & Symfony projects 2013
Nascom Drupal & Symfony projects 2013Nascom Drupal & Symfony projects 2013
Nascom Drupal & Symfony projects 2013
 
Presentation drupalaton, August 2013
Presentation drupalaton, August 2013Presentation drupalaton, August 2013
Presentation drupalaton, August 2013
 
Evil Service design and how to become rich
Evil Service design and how to become richEvil Service design and how to become rich
Evil Service design and how to become rich
 
Contentstrategy introduction
Contentstrategy introductionContentstrategy introduction
Contentstrategy introduction
 
nascom.be - user based digital content marketing strategy flow
nascom.be - user based digital content marketing strategy flownascom.be - user based digital content marketing strategy flow
nascom.be - user based digital content marketing strategy flow
 
nascom.be user based digital content strategy
nascom.be user based digital content strategynascom.be user based digital content strategy
nascom.be user based digital content strategy
 
Gamification is key to the publisher's future?
Gamification is key to the publisher's future?Gamification is key to the publisher's future?
Gamification is key to the publisher's future?
 
Duyvis case
Duyvis caseDuyvis case
Duyvis case
 
Design for multitouch
Design for multitouchDesign for multitouch
Design for multitouch
 
Creative digital workshop
Creative digital workshopCreative digital workshop
Creative digital workshop
 
Nascom Touch cases
Nascom Touch casesNascom Touch cases
Nascom Touch cases
 

Dernier

Beyond the Codes_Repositioning towards sustainable development
Beyond the Codes_Repositioning towards sustainable developmentBeyond the Codes_Repositioning towards sustainable development
Beyond the Codes_Repositioning towards sustainable development
Nimot Muili
 
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTECAbortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
Abortion pills in Riyadh +966572737505 get cytotec
 
Agile Coaching Change Management Framework.pptx
Agile Coaching Change Management Framework.pptxAgile Coaching Change Management Framework.pptx
Agile Coaching Change Management Framework.pptx
alinstan901
 

Dernier (15)

How Software Developers Destroy Business Value.pptx
How Software Developers Destroy Business Value.pptxHow Software Developers Destroy Business Value.pptx
How Software Developers Destroy Business Value.pptx
 
Strategic Management, Vision Mission, Internal Analsysis
Strategic Management, Vision Mission, Internal AnalsysisStrategic Management, Vision Mission, Internal Analsysis
Strategic Management, Vision Mission, Internal Analsysis
 
Marketing Management 16th edition by Philip Kotler test bank.docx
Marketing Management 16th edition by Philip Kotler test bank.docxMarketing Management 16th edition by Philip Kotler test bank.docx
Marketing Management 16th edition by Philip Kotler test bank.docx
 
BDSM⚡Call Girls in Sector 99 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 99 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 99 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 99 Noida Escorts >༒8448380779 Escort Service
 
International Ocean Transportation p.pdf
International Ocean Transportation p.pdfInternational Ocean Transportation p.pdf
International Ocean Transportation p.pdf
 
Intro_University_Ranking_Introduction.pptx
Intro_University_Ranking_Introduction.pptxIntro_University_Ranking_Introduction.pptx
Intro_University_Ranking_Introduction.pptx
 
Beyond the Codes_Repositioning towards sustainable development
Beyond the Codes_Repositioning towards sustainable developmentBeyond the Codes_Repositioning towards sustainable development
Beyond the Codes_Repositioning towards sustainable development
 
Leaders enhance communication by actively listening, providing constructive f...
Leaders enhance communication by actively listening, providing constructive f...Leaders enhance communication by actively listening, providing constructive f...
Leaders enhance communication by actively listening, providing constructive f...
 
Safety T fire missions army field Artillery
Safety T fire missions army field ArtillerySafety T fire missions army field Artillery
Safety T fire missions army field Artillery
 
Independent Escorts Vikaspuri / 9899900591 High Profile Escort Service in Delhi
Independent Escorts Vikaspuri  / 9899900591 High Profile Escort Service in DelhiIndependent Escorts Vikaspuri  / 9899900591 High Profile Escort Service in Delhi
Independent Escorts Vikaspuri / 9899900591 High Profile Escort Service in Delhi
 
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTECAbortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
 
Dealing with Poor Performance - get the full picture from 3C Performance Mana...
Dealing with Poor Performance - get the full picture from 3C Performance Mana...Dealing with Poor Performance - get the full picture from 3C Performance Mana...
Dealing with Poor Performance - get the full picture from 3C Performance Mana...
 
internal analysis on strategic management
internal analysis on strategic managementinternal analysis on strategic management
internal analysis on strategic management
 
Agile Coaching Change Management Framework.pptx
Agile Coaching Change Management Framework.pptxAgile Coaching Change Management Framework.pptx
Agile Coaching Change Management Framework.pptx
 
Reviewing and summarization of university ranking system to.pptx
Reviewing and summarization of university ranking system  to.pptxReviewing and summarization of university ranking system  to.pptx
Reviewing and summarization of university ranking system to.pptx
 

Darefest 2014: how to prototype your organisation