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HOW TO PROTOTYPE YOUR 
ORGANISATION? 
JO MARTENS - NASCOM
Why prototype?
PRESENTS
MENTAL MODELS ARE ESSENTIAL TOOLS 
ALLOWING US TO NAVIGATE THROUGH LIFE
IMAGINE A MAP OF THE WORLD 
5 SECONDS
HOW YOU INTERACT WITH A TECHNOLOGY 
ORGANISATION IS A FUNCTION 
OF YOUR MENTAL MODEL 
OF THAT TECHNOLOGY ORGANISATION
“SHAKE IT LIKE A 
POLAROID PICTURE” 
WRONG MENTAL 
MODELS CAUSING 
TROUBLE…
Why evidence based?
The scientific method is the most 
reliable tool humanity has yet 
developed for distinguishing 
truth from falsehood 
“The Geek Manifesto.” Mark Henderson
How to prototype? 
Create Culture 
Create Experiments 
Create Habits
CREATE CULTURE
Culture is doing little big things, 
over and over again
PRESENTS
At nascom, we are culture pushers 
Tools 
Methods 
Culture 
lkjlk 
Tools and methods don’t solve problems.
Why? 
Tools 
Methods 
lkjlk 
help you do what you do 
dictate how you do things 
Culture 
who you are 
why you do what you do 
“Do not codify method.” Toyota Production System - T. Ohno
Why? 
Tools 
Methods 
lkjlk 
help you do more, 
scale up 
help you do things right, 
govern 
Culture 
pushes everyone to make 
the right choices 
“Do not codify method.” Toyota Production System - T. Ohno
Design Principles: 
Autonomy - Mastery - Purpose 
“Drive. The surprising truth about what motivates us.” Dan Pink
Autonomy: 
the desire to be self-directed 
“Drive. The surprising truth about what motivates us.” Dan Pink
Mastery: 
the drive to get better at what we do 
“Drive. The surprising truth about what motivates us.” Dan Pink
Purpose: 
the sense of connecting to 
something bigger 
“Drive. The surprising truth about what motivates us.” Dan Pink
PRESENTS 
“Search for meaning. Viktor Frankl”
The Ikea-effect: when labour 
leads to love 
“The Ikea effect: http://en.wikipedia.org/wiki/IKEA_effect”
PRESENTS
The analogue-effect: when linear 
leads to attention
PRESENTS
You hire attitudes, not skills
PRESENTS
Flourishing talent
PRESENTS
The tale of the fox and the 
hedgehog 
“http://www.nascom.be/blog/hand-heart-and-mind-craftsman”
PRESENTS
The practical wisdom of the 
professional
PRESENTS 
“http://www.ted.com/talks/barry_schwartz_on_our_loss_of_wisdom”
CREATE EXPERIMENTS
PRESENTS
PRESENTS
PRESENTS
PRESENTS
PRESENTS
How to be evidence based? 
Expert Driven 
User Driven 
Data Driven
CREATE HABITS
PRESENTS
PRESENTS
THANKS! 
C-MINE 1 BUS 13 
Evence Coppéelaan 91 
3600 Genk 
Belgium 
Phone +32 89 20 15 00 
Fax +32 89 20 15 01 
Info@nascom.be

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