In software development, a ‘prototype’ is what we describe as a rudimentary working model of a product or information system, which is usually built for demonstration purposes. Here’s a crazy thought: Why not look at organizations in the same way? A working model that we can start from, but constantly revise as we move along? By using evidence-based practices to test, validate and improve our way of working? Create culture. Create performers. Create habits. What kind of company culture will nurture an experimental mindset and stimulate our willingness to keep learning? How do we adopt this culture, or even create it ourselves? Will it improve our performance in the long run? Can we prove it? How? How do cultural habits play a role in this story?