National Retail Federation, January 15-17, 2017. Adam Saper, Eataly, Mara Devitt, McMillanDoolittle, Whitney Walker, Sonos

1. NYC 2017 Retail Store Walking Tour
Featuring Eataly and Sonos
ADAM SAPER, Managing Partner, Eataly
MARA DEVITT (in place of NEIL STERN), Senior Partner, McMillanDoolittle
WHITNEY WALKER, GM, Stores, SONOS

2. Get The App Now!
• Download the App Using the QR
Code
• Go to the iTunes App store or
Android Play to download the
National Retail Federation App
• On the side tab, click the link to
Store Tours

3. We’re Taking You Around The City to all the
Destinations…
We’ve Got you Covered for
• Omni/Tech
• Luxury/Fashion
• Foodie

4. With Easy Sorting Capabilities, See What’s In
Your Neighborhood…

5. Omni/Tech, 11 Destinations

6. Luxury/Fashion, 18 Destinations

7. Foodie, 11 Destinations

9. What you'll see….

10. OMNI / TECH

11. Microsoft
• Enter into virtual
reality
• Customization
station
• Educational
components
677 Fifth Avenue, Midtown

12. Sonos
• Brands going retail
• In-store (in home)
experience
101 Greene St., Soho

13. Zara
• “Smart”
dressing rooms
• Inventory
visibility
503 Broadway, Soho

14. Pirch
• Product “test
drive”
200 Lafayette St., Soho

15. LUXURY / FASHION

16. Topshop
• Excusive 5th Avenue
collaborations
• Apparel
personalization
station
608 5th Avenue, Midtown

17. Barney’s
• iPad equipped
associates w/
clienteling system
101 7th Avenue, Chelsea

18. LUXURY / FASHION
Macy’s
• $400 M Makeover
• Shop-in-shops
galore
• In-house blow dry
bar
151 W 34th St., Herald Square

19. Cadillac House
• Brand extension
• Integration of retail
partnerships (CFDS
Retail Lab, Joe
Coffee, Visionaire),
technology & art
installations
330 Hudson St., Greenwich Village

20. Lululemon Lab
• First concept
store
• ½ retail boutique
½ design lab
50 Bond Street, Noho

21. Saks Fifth Avenue
• New downtown concept
store
• Products merchandised
in a “lifestyle edit”
display
• “Save Me” hotline for
fashion emergencies
230 Vesey St., Battery Park

22. FOODIE

23. Kellogg’s NYC
• Brands going retail
• Reinventing how we think
about cereal
1600 Broadway, Times Square

24. Gotham West Market
• Food as theatre – rolling new
concepts
• Artisanal vendors and restaurants
with communal dining
353 W 14th St., Hell’s Kitchen

25. Gansevoort Market
• Reinvention of old concept
• Test driving new concepts
353 W 14th St., Meatpacking

26. Le District
• “New York with
a French
Attitude” -
Massive French
food hall
• Upscale
environment
20 S Liberty St., Battery Park

27. Eataly
• Retailvention
• Narnia world made
of bread and pasta
• First outpost to
serve breakfast
1 Word Trade Center, Battery Park

28. Whole Foods Williamsburg
• First Williamsburg outpost
• La Croix wall
• Blend food & foodservice
238 Bedford Avenue, Williamsburg

29. Whitney Walker, GM Stores

30. 1. Your mission is your most important guiding
principle
2. The best experience is one that adds value to
your product
3. Be relentlessly progressive

31. 1. Your mission is your most important guiding
principle
Ours is to fill every home with music

32. The Lineup

34. 2. The best experience is one that adds value to
your product
– We built the Sonos Store to be the best place
to discover and fall in love with Sonos

35. The Store

43. 3. Be relentlessly progressive
– We’re continuously testing and learning—in the lab
and in the field

44. Thank you

45. Adam Saper, Managing Partner

59. Thanks!