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@natzir9 #EnsaladaSEO
Natzir Turrado
@natzir9 01/10/16
@natzir9 #EnsaladaSEO
FALTA LA META KEYWORD
PON KEYORDS EN LA META DESCRIPTION
VALIDAR W3C
3% DE DENSIDAD DE KEYS
ESTAMOS EN 2016
FALTA EL FAVICON
LAS REDES SOCIALES SON UN FACTOR DE RANKING
WORDPRESS ES MEJOR PARA SEO
SEO POR 99 € MES
.GOV & .EDU LINKS VALEN MÁS
KEYWORDS EN CÓDIGO FUENTE
EL SEO SON TRUCOS
.COM MEJOR QUE UN .NET
YA HE HECHO SEO 1 VEZ
…
EL SEO ES UN CHECKLIST
@natzir9 #EnsaladaSEO
ESTAMOS EN 2016
@natzir9 #EnsaladaSEO
#1 LOS 200 FACTORES DE GOOGLE
@natzir9 #EnsaladaSEO
https://moz.com/blog/the-myth-of-googles-200-ranking-factors
https://www.sistrix.es/factores-seo-google/14-estudios-de-correlacion-de-moz-correlacion-no-es-igual-que-causalidad/
@natzir9 #EnsaladaSEO
#2 ROBOTS.TXT EVITA QUE GOOGLE INDEXE
@natzir9 #EnsaladaSEO
https://productforums.google.com/forum/#!category-topic/webmasters/chit-chat/sdRGyWxRnu4
https://support.google.com/webmasters/answer/66359
@natzir9 #EnsaladaSEO
http://funnelpunk.com/robots.txt
@natzir9 #EnsaladaSEO
#3 GOOGLE NO USA EL TITLE DEL ENLACE
@natzir9 #EnsaladaSEO
https://twitter.com/natzir9/status/779264402327539712
#3 GOOGLE NO USA EL TITLE DEL ENLACE
@natzir9 #EnsaladaSEO
#4 EL TITLE DE LA IMAGEN NO SE UTILIZA
PARA POSICIONAR
@natzir9 #EnsaladaSEO
http://www.mecagoenlos.com/Posicionamiento/experimento-de-links-con.php
@natzir9 #EnsaladaSEO
@natzir9 #EnsaladaSEO
#5 REPETIR LAS KEYWORDS EN EL TITLE ES
BUENO
@natzir9 #EnsaladaSEO
https://twitter.com/natzir9/status/773554724784267264
@natzir9 #EnsaladaSEO
https://twitter.com/natzir9/status/780470233307971584
#6 NO MAS DE 100 LINKS POR PAGINA
@natzir9 #EnsaladaSEO
#7 PANDA Y PENGUIN PENALIZAN
PACO MANOLO BEN GRIMM
https://searchenginewatch.com/sew/opinion/2417484/panda-and-penguin-are-not-penalties
@natzir9 #EnsaladaSEO
https://webmasters.googleblog.com/2008/09/demystifying-duplicate-content-penalty.html
http://www.thesempost.com/duplicate-content-penalty/
http://www.hobo-web.co.uk/duplicate-content-problems/
#8 EL CONTENIDO DUPLICADO PENALIZA
@natzir9 #EnsaladaSEO
https://www.seroundtable.com/google-panda-duplicate-quality-19857.html
#9 PANDA TE FILTRA SI TIENES TITLES Y
DESCRIPTIONS DUPICADOS
@natzir9 #EnsaladaSEO
https://productforums.google.com/forum/#!category-topic/webmasters/chit-chat/sdRGyWxRnu4
https://support.google.com/webmasters/answer/66359
#10 EL CONTENIDO DUPLICADO SE ELIMINA
CON ROBOTS.TXT
@natzir9 #EnsaladaSEO
https://twitter.com/natzir9/status/778663395042164736
#11 SEO INTERNACIONAL ES DUPLICAR EL SITIO
EN EL MISMO IDIOMA Y METER HREFLANG
@natzir9 #EnsaladaSEO
@natzir9 #EnsaladaSEO
23
http://www.slideshare.net/NatzirTurrado/site-search-analysis-cmo-mejorar-tu-web-analizando-el-buscador-interno
@natzir9 #EnsaladaSEO
24
@natzir9 #EnsaladaSEO
25
@natzir9 #EnsaladaSEO
26
https://support.google.com/webmasters/answer/6144055?hl=es
@natzir9 #EnsaladaSEO
https://www.youtube.com/watch?v=CgBw9tbAQhU
#12 GOOGLE UTILIZA LOS DATOS DE
GOOGLE ANALYTICS PARA RANKEAR
@natzir9 #EnsaladaSEO
#13 TODAS LAS WEBS NECESITAN UN
SITEMAP.XML
@natzir9 #EnsaladaSEO
#14 EL SITEMAP.XML GARANTIZA QUE
GOOGLE RASTREE E INDEXE TUS URLS
@natzir9 #EnsaladaSEO
https://support.google.com/webmasters/answer/156184
https://webmasters.googleblog.com/2008/01/sitemaps-faqs.html
@natzir9 #EnsaladaSEO
#15 GOOGLE USA LAS DIRECTIVAS CHANGEFREQ
Y PRIORITY DEL PROTOCOLO SITEMAP.XML
@natzir9 #EnsaladaSEO
https://www.seroundtable.com/google-priority-change-frequency-xml-sitemap-20273.html
@natzir9 #EnsaladaSEO
#16 LOS CONTENIDOS TIENEN QUE TENER
UNA LONGITUD DE x PALABRAS
https://www.seroundtable.com/google-short-articles-penalty-22363.html
https://www.seroundtable.com/google-short-long-content-18533.html
@natzir9 #EnsaladaSEO
http://www.thesempost.com/understanding-google-panda-definitive-algo-guide-for-seos/
https://support.google.com/webmasters/answer/114016?hl=en
139 PALABRAS
@natzir9 #EnsaladaSEO
@natzir9 #EnsaladaSEO
#17 ADWORDS ES UN FACTOR DE RANKING
@natzir9 #EnsaladaSEO
https://www.analistaseo.es/posicionamiento-buscadores/adwords-seo-ranking/
@natzir9 #EnsaladaSEO
BRAND
NO BRAND
BRAND (brand+ brand misspellings + brand.com)
BRAND + Categoría
BRAND + Localización
AdWords
https://www.analistaseo.es/posicionamiento-buscadores/adwords-seo-ranking/
@natzir9 #EnsaladaSEO
#UWAMAD
https://www.analistaseo.es/posicionamiento-buscadores/adwords-seo-ranking/
@natzir9 #EnsaladaSEO
https://www.analistaseo.es/posicionamiento-buscadores/adwords-seo-ranking/
@natzir9 #EnsaladaSEO
#18 LA AUTORIDAD DE UN ENLACE O
PAGINA LA DETERMINA EL PAGERANK
Topic-sensitive PageRank Entity SalienceResonable Surfer Model
Hilltop Algorithm Hyperlink-Induced Topic Search Trust Rank
@natzir9 #EnsaladaSEO
#19 REL=NOFOLLOW PARA LINK SCULPTING
@natzir9 #EnsaladaSEO
#19 REL=NOFOLLOW PARA LINK SCULPTING
https://www.mattcutts.com/blog/pagerank-sculpting/
https://moz.com/blog/google-says-yes-you-can-still-sculpt-pagerank-no-you-cant-do-it-with-nofollow
http://www.mecagoenlos.com/Posicionamiento/como-camuflar-tus-links.php
https://support.google.com/webmasters/answer/96569?hl=es
@natzir9 #EnsaladaSEO
#20 GEO META TAGS PARA SEO LOCAL
https://webmasters.googleblog.com/2010/03/working-with-multi-regional-websites.html
@natzir9 #EnsaladaSEO
#20 GEO META TAGS PARA SEO LOCAL
https://webmasters.googleblog.com/2010/03/working-with-multi-regional-websites.html
@natzir9 #EnsaladaSEO
#21 SCHEMA.ORG ES UN FACTOR DE
RANKING
http://searchengineland.com/google-may-add-structured-markup-data-to-ranking-algorithm-230402
@natzir9 #EnsaladaSEO
#22 RATIO HTML/TEXTO ES UN FACTOR DE
RANKING
http://www.thesempost.com/text-to-html-ratio-not-something-googles-algo-looks-at/
@natzir9 #EnsaladaSEO
#23 EL CLOAKING SIEMPRE PENALIZA
http://searchengineland.com/good-cloaking-evil-cloaking-detection-10638
https://www.sistrix.es/factores-seo-google/15-mitos-del-seo/
@natzir9 #EnsaladaSEO
#24 PENGUIN EVALUA SOLO ENLACES
https://webmasters.googleblog.com/2012/04/another-step-to-reward-high-quality.html
1 + 1 = 2
@natzir9 #EnsaladaSEO
#25 SEO PARA RANKBRAIN
@natzir9 #EnsaladaSEO
#BONUS ERES MEJOR SEO SI SABES MAS
DE BUSCADORES
CAPACIDADDEPOSICIONARPÁGINAS
CÚANTO SABES DE BUSCADORES
@natzir9 #EnsaladaSEO
Natzir Turrado
@natzir9

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