The Art of Launching Chapter Review

1. Chapter 2
The Art of Launching - Review
Naveen Dandge

2. Entrepreneurship is at its best when it alters
the future, jumps curves-
•Type writer to Daisy wheel printer to Laser printer
to 3D printer
•Telegraph to Telephone to Mobile phone to Smart
phone
•Cassette player to Walkman to iPod

3. DICEE Framework – Curve jumping products
•DEEP– The customers maynot appreciate or
realize the features of the curve jumping products
at first
•INTELLIGENT– The product shows the people
that the company who created it understood their
problem

4. •COMPLETE – The product includes presales, post-
sales service support, documentation,
enhancements etc
•EMPOWERING– The product makes people
betterby increasing their productivity and
creativity
•ELEGANT – Elegance is the combination of power
and simplicity-which cuts through the noise,
captures attention and engages our hearts

5. The Chasm Innovators – The risk lovers, tries new products, will
have the latestand greatest before anyone else
EarlyAdaptors – They are nottotal geeks, butthey
are confidentto put new products to good use
EarlyMajority– The adopt the product whenthey
see innovators and early adaptors are successfulin
that
Late Majority– They are unsurewhetherthey can
handlenew products, hence waitfor tillthe product is
wellaccepted
Laggards – They resist new products and oftenbuy
themwhenno choice is leftor product is no longer
new

6. Things to remember - Entrepreneurship
•Pick a Good Name– Have good name with Verb
Potential
•Don’t Worry, Be Crappy – Build a prototypewith
as MVVVP, Minimum Viable, Valuable, Validating
Product

7. •Worry About Adoption, Not Scaling – Do not hold
back for mass-scaling test, just go ahead
•Craft a Positioning – Craft the position carefully-
Have a crazy USP
•Cross the Chasm – If you can not be an Innovator,
be Early Adaptor at least
•Tell a Story – Tell a personal, inspirational story
for your product and features

8. •Provide a Safe, Easy First Step– Start with easyto
start, easy to share, easy to convert, easy to use
products
•Conduct a Pre-mortem – Do a pre-mortem of your
product, how it can fail, write 10 factors that can
kill your launch and try to eliminate many possible
•File a Provisional Patent – File a patent before
launch, you will neverknow your patent mayearn
more than your product

9. •Incubate (or Not)? – Incubators provide office
space, mentorship, training, helps in making
connections, partners and sourcesof capital.
Decide whether you need this kind of support
•Get out of the Office – Go on thestreets to
understand the people, customers how they
receive your product

10. How tobe a Demo God?
•Create Something Worth Demoing – Havea great
product to demo.They are excellent PR
opportunities. When you demo,the whole world
will know it
•Bring two of everything – Expect everything to fail
on demo. So havetwo copies of everything
required for demo

11. •Get Organized in Advance – You should be
organized well. You have weeksto preparefor the
demo
•Cut the Jokes – Prepare well to cut the jokes to
keepaudience engaged

12. •Cut the Jargon – Do not try to use jargons, use
simple language to be understood by the audience
•Eliminate the Factors that you can not control –
Cut the factors that may fail you demo, have
backups of the product

13. Thank you