Search Engine Optimization (SEO) a) On-Page SEO optimizing a web page to target a specific search query . b) Off-page SEO It is carried out to build the reputation of a web page by linking it with other quality websites Search Engine Marketing is a paid tactic to gain attention to the brand by appearing high on search engine results. This strategy is often called paid search or pay-per-click marketing. It involves various activities such as setting up the ads, optimizing the ads, setting a budget and most importantly placement of ads. Social media optimization (SMO) involves using social media platforms to grow a company or organization’s online presence. Social Media Marketing is the process of gaining attention from social media sites by posting content relevant to your target audience. Some of the popular social media sites are Facebook, Instagram, Twitter, YouTube, LinkedIn, Reddit, and Snapchat.   Content marketing is the art of using a storyline with valuable information that translates to brand building and awareness among your target audience. This helps you to built a good relationship among your potential customers.

1. NAVEEN DIGITAL MARKETING SERVICES

2. Digital marketing
Content Marketing
Search Engine
Optimization (SEO) Search Engine
Marketing (SEM)
Social Media
Marketing (SMM)
Social media
optimization(SMO)

3. SEARCH ENGINE OPTIMIZATION (SEO)
a) On-Page SEO
 optimizing a web page to target a specific search query .
b) Off-page SEO
 It is carried out to build the reputation of a web page by linking it with other quality websites

4. SEARCH ENGINE MARKETING (SEM)
Search Engine Marketing is a paid tactic to gain attention to the brand by
appearing high on search engine results.This strategy is often called paid
search or pay-per-click marketing.
It involves various activities such as setting up the ads, optimizing the
ads, setting a budget and most importantly placement of ads.

5. SOCIAL MEDIA OPTIMIZATION(SMO)
 Social media optimization (SMO) involves using social media
platforms to grow a company or organization’s online presence.

6. SOCIAL MEDIA MARKETING (SMM)
 Social Media Marketing is the process of gaining attention from social media sites
by posting content relevant to your target audience.
 Some of the popular social media sites are Facebook, Instagram,Twitter,YouTube,
LinkedIn, Reddit, and Snapchat.

7. CONTENT MARKETING
 Content marketing is the art of using a storyline with valuable
information that translates to brand building and awareness
among your target audience.
 This helps you to built a good relationship among your potential
customers.

8. THANK YOU