Digital transformation involves culture, leadership and trust. Based on data from 9th annual survey and report "The Organization in the Digital Age".

1. 1
9th annual global study
373 people from 26 countries
280 organizations
Online survey of 140 questions
Data collected between October 2014
and January 2015
Jane McConnell • Advisor • Analyst • Workshop Facilitator
Digital Transformation
Culture - Leadership - Trust

2. Jane McConnell
2
Advisor & Management Briefer
• Workshops and coaching : Air Liquide, Amadeus,
ArcelorMittal, Arup, Alcatel-Lucent, Alstom,
BASF, Ericsson, IKEA, Nokia, Novartis, OMV-
Petrom, Richemont (luxury group), Vinci
Energies, …
• UN agencies
• UNHCR – UN High Commissioner for Refugees
• United Nations Peacekeeping Operations
• United Nations Secretariat
Intra-Network Facilitator
• Groupe de travail : AccorHotels, Air Liquide, Alcatel-Lucent,
Allianz Global Assistance, BNP Paribas, Cartier, LafargeHolcim,
Nissan, Renault, Rexel, SNCF, Société Générale, Sodexo, Vinci
2014
2015
Analyst & Writer
• Research : 10 years of surveys and reports
• 300 organizations worldwide
• Facts & figures, analysis, cases
The Company
Cultures that
Help (or Hinder)
Digital
Transformation
Article by Jane McConnell in Harvard
Business Review Digital
Harvard Business Review
2013

3. 3
There’s been much progress since
2008 in digital deployment.
We are now facing a major
challenge: how to achieve digital
transformation.

4. 4
2008 2014
Individual
Capabilities
Blogs, commenting, posting info
directly
Enterprise
Capabilities
Networking, communities, team
spaces…
Individual & Enterprise
Capabilities
100%
(deployment)
(deployment)

5. 5
How easy is it for people to learn and
develop skills in the natural flow of work?
In 2014, only 12/280 organizations said very easy. Figures were similar in 2013.
http://www.netjmc.com/digital-transformation-reality-check/
very
easy
relatively
easy
difficult

6. 6
How easy is it for customer-facing people to
find the information they need & provide
rapid service to customers?
very
easy
relatively
easy
difficult
In 2014, only 10/280 organizations said very easy. Figures were similar in 2013.
http://www.netjmc.com/digital-transformation-reality-check/

7. 7
2008 2014
Individual
Capabilities
Blogs, commenting, posting info
directly
Enterprise
Capabilities
Networking, communities, team
spaces…
Individual & Enterprise
Capabilities
100%
(deployment)
Learning
Serving customers

8. 8
We need to go beyond technology
and examine our work cultures
and key obstacles to digital
transformation.

9. Fear of losing control by management
or central functions

10. Resistance to new ways of working

11. Lack of understanding operational issues at the
decision-making level

12. Inability to prove business value through
traditional ROI calculations

13. Slow or stalled decision-making

14. 14
How do work cultures impact our
capacity for digital transformation?
They accentuate or alleviate serious
obstacles.
Strong sense of purpose
Open to external world
Freedom to experiment
Distributed decision-making
Weak sense of purpose
Closed upon ourselves
Absolute rules
Centralized decision-making

15. 15
Strong, shared sense of purpose for
simpler decision-making
Decentralized decision-making
Entrepreneurship, experimentation
Exchange with peers (esp. C-Level) for
a broader sense of value
Decision-making at operational level,
by the people nearest the issue
FEAR
CONTROL
PAST
SUCCESS
IVORY
TOWER
SURE
ROI
SLOW
STALLED
)

16. 16
Where is leadership in
organizations in the digital age?

17. 17
Jon Husband wirearchy.com

18. 18
Chief Digital Officer
Digital will be a natural part of
work, no longer something special.
Obsolete after 10 years
Community Managers
Community management will be a skill and not a dedicated role.
Obsolete after 5 to 6 years
Change Agents and Activists
Challenging the status quo and doing something about it will always be needed.
Perpetual…

19. 19
There’s been much progress since 2008 in digital
deployment. We are now facing a major challenge: how to
achieve digital transformation.
We need to go beyond technology and examine our work
cultures.
Leadership in the digital age is found at the top, across the
organization and from many unexpected places.
Work culture is a key focus area for digital transformation.
Everyone can influence work culture!
Strong sense of purpose
Open to external world
Freedom to experiment
Distributed decision-making
Trust

20. 20
Don’t hesitate to get in touch
to talk and exchange ideas and
experiences.
jane@netjmc.com
Cell (France): +33 (0)6 12036634
Twitter @netjmc
Jane McConnell • Advisor • Analyst • Workshop Facilitator
Digital Transformation