Contenu connexe Similaire à これから求められる自社メディアの最適化・効果分析について (20) これから求められる自社メディアの最適化・効果分析について3. AOG
✓ Analytics & Optimization Group
✓ 2006 4
✓ Data Oriented
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3
5. AOG
KSF
KGI KPI
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5
13. Attention Acquisition Search Consideration Decision
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14
14. Attention Acquisition Search Consideration Decision
Paid
Owned
Social
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15
15. Attention Acquisition Search Consideration Decision
Paid
Owned
Social
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16
16. Attention Acquisition Search Consideration Decision
Paid
Owned
Social
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17
18. scenario
səәnæ'rio`u
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19
20. goal
go'ul
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21
22. measurement
me'ʒəәrməәnt
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23
23. indicator
ˈɪndɪkeɪtəә(r)
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24
24. practice
præ'ktis
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26. ✓KGI
✓ KSF ✓ KSF ✓KSF
✓ KPI ✓ KPI ✓KPI
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27
27. ✓
✓
KGI
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28
31. !""
%
#$
Role & Goal
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32
35. ✓ Role & Goal
✓
✓
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38. Google
Omniture CVR
PDCA
CTR
PV
KPI
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