A brief primer in the third-party API call, and why they're both wonderful AND a real problem for overall mobile app user experience.

1. So... what’s the problem, then?
THIRD-PARTY CALLS
A on Mobile App PerformanceReal Drag
Today’s mobile apps come loaded with an average of 5-50 third-party calls. Some even have
over a thousand. What sort of impact is this having on mobile app speed and performance?
What is a
THIRD-PARTY
app call?
What makes
THIRD-PARTY
CALLS great?
Third-party calls can add a great
deal of useful functionality to an
app, for instance:
Deep links
that can
take TEN
SECONDS
or more to
c o n n e c t
Interstitial
ads DON’T
A P P E A R
yet BLOCK
everything
else in the app
CONTENT
F E E D S
from third
partiesthat
are just NOT
T H E R E
A majority of users
now expect mobile
apps to load in
2 seconds or less.
However...
And...
Consumers delete
slow apps.
Percentage of
Android apps that
load in <2 seconds
When asked, “Have you ever
deleted an app from your
smartphone because of poor
performance (slow load
times, app crashing, slow
in-app performance)?” almost
75% of users said “Yes.”
What can app owners & developers do?
3. Integrate a mobile
app acceleration
SDK that speeds
up everything in
your app, even
third-party calls.
2. Make only one API call
per screen in your app.
1. Cache content in
your app servers
to increase speed.
Content Feeds Ads
ImagesScores
Stock Quotes SDKs
A third-party call is a request pulled
into an app from a partner, but not
managed by the app itself, such as:
WHAT IS WEATHER?
Wikipedia tells us that weather is driven
by air pressure, temperature and moisture
differences between one place and
another. READ MORE...
WEATHER NOW
WEATHER NEWS
WEATHER PHOTOS
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A weather app
is a good example.
It needs to pull in:
Third-party calls make
a mobile app . . .slower
WEATHER NOW
WEATHER NEWS
WEATHER PHOTOS
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Aspen
WEATHER NOWWEATHER NOW
Content from a variety
of global sources
Real-time news, sports,
entertainment & other info
Different ad networks that serve
targeted ads to different users
Analytics SDKs that
measure app performance
Marketing SDKs that allow app
owners to personalize functions
real-time weather info
fromaroundtheworld
pictures of tornados
and more!
weather-related
news & articles
ads from different ad
mediation platforms
46% 53%
Percentage of iOS
apps that load in
<2 seconds
source:Apteligent,2016
Source: Neumob consumer survey, November 2016
3rd-Party
3rd-Party
3rd-Party
3rd-Party
Yes
74.55%
No
25.45%
WHAT IS WEATHER?
Wikipedia tells us that weather is driven
by air pressure, temperature and moisture
differences between one place and
another. READ MORE...
WEATHER NOW
WEATHER NEWS
WEATHER PHOTOS
London Aspen Cancun
SALE: 20% off All Umbrellas
WHAT IS WEATHER?
Wikipedia tells us that weather is driven
by air pressure, temperature and moisture
differences between one place and
another. READ MORE...
WEATHER NOW
WEATHER NEWS
WEATHER PHOTOS
London Aspen Cancun
SALE: 20% off All Umbrellas
WEATHER NOW
WEATHER PHOTOS
Accelerated
Calls
Accelerated
Calls