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The Science of Storytelling: The Infatuation

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NewsCred
NewsCred

The Infatuation's Andrew Steinthal, Co-founder and CRO, and Chris Stang, Co-founder and CEO, on how they used authenticity and credibility to build a brand beloved by millions.

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IS AUTHENTICITY.” Erin McPherson, CCO, Maker Studios “This generation doesn’t dislike brands…what they don’t like is advertising.” “THE NEW AUTHORITY“THE NEW AUTHORITY IS AUTHENTICITY.” Erin McPherson, CCO, Maker Studios
A COMMUNITY OF MILLIONS WHO LOOK TO US TO GUIDE THEM IN FOOD
THREE GUIDING PRINCIPLES AUTHENTICITY CREDIBILITY UTILITY
HOW WE TALK TO OUR COMMUNITY WEB APPS SOCIAL EMAIL SMS
REVIEWS & GUIDES The LA Assistant’s Survival Guide
REVIEWS & GUIDES Summer Guide 2016
TEXT REX
#EEEEEATS 7,000,000
BRANDED CONTENT
Anyone can create content, but not everyone can create value. Building a brand requires a long term vision and commitment — you can’t growth hack trust. If you don’t have a strong voice or a clear point of view, you don’t have anything. THREE TRUTHS
For more information, visit: TheInfatuation.com

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