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Next
                                 Generation
                             Location &
                                 Media
                               Loyalty




1
    Property of Aegis Media. All rights reserved.
Next
                                     Generation
                                 Location &
                                     Media
                                   Loyalty




    …


                      Produced by
2
        Property of Aegis Media. All rights reserved.
Next
                                                          Generation
                                                      Location &
                                                          Media
                                                        Loyalty




    The Next generation is…
    - technology transforming
    media
    - content accessible anywhere
    - people in control


                                           Produced by
3
                             Property of Aegis Media. All rights reserved.
Next
                             Generation
                               People




Property of Aegis Media. All rights reserved.
40% of the time Americans spend online is devoted to                           Next
                                                                             Generation

    just 3 activities – social networking, emailing,                           People

    and playing games




                                                              Produced by
5
                                                Property of Aegis Media. All rights reserved.
85% of 35-54s in the UK have access to the                                Next
                                                                        Generation
                                                                          People
    internet




                                                         Produced by
6
                                           Property of Aegis Media. All rights reserved.
Next

    There are 420m people online in China...
                                                                            Generation
                                                                              People




                                                             Produced by
7
                                               Property of Aegis Media. All rights reserved.
...& 277m internet users in China access the
                                                                                      Next
                                                                                Generation
                                                                                  People
    internet through mobile




                                                                 Produced by
8
                                                   Property of Aegis Media. All rights reserved.
Property of Aegis Media. All rights reserved.
19% of all phones shipped in Q2 2010 were                                      Next
                                                                              Generation
                                                                               Mobile
     smartphones




                                                               Produced by
10
                                                 Property of Aegis Media. All rights reserved.
Nearly 300,000   Symbian devices were shipped                             Next
                                                                         Generation
                                                                          Mobile
     each day in Q2 2010




                                                          Produced by
11
                                            Property of Aegis Media. All rights reserved.
Google’s Android mobile operating system has                                Next
                                                                           Generation

     overtaken Apple’s iPhone operating system in                           Mobile

     market share




                                                            Produced by
12
                                              Property of Aegis Media. All rights reserved.
Google has over 98% of the mobile search
                                                                             Next
                                                                       Generation
                                                                        Mobile
     market




                                                        Produced by
13
                                          Property of Aegis Media. All rights reserved.
Amazon sold $1bn worth of goods through                                 Next
                                                                       Generation
                                                                        Mobile
     mobile in the 12 months to June 2010




                                                        Produced by
14
                                          Property of Aegis Media. All rights reserved.
Next
                             Generation
                            Content




Property of Aegis Media. All rights reserved.
The Moment of Truth site aggregates                                      Next
                                                                        Generation
                                                                       Content
     conversations for the Buick Regal




                                                         Produced by
16
                                           Property of Aegis Media. All rights reserved.
eCommerce site Overstock bought the url
                                                                                  Next
                                                                            Generation
                                                                           Content
     http://o.co for $350,000




                                                             Produced by
17
                                               Property of Aegis Media. All rights reserved.
A Brilliant YouTube takeover ad for The
                                                                                  Next
                                                                            Generation
                                                                           Content
     Expendables




                                                             Produced by
18
                                               Property of Aegis Media. All rights reserved.
A very entertaining Chatroulette stunt to
                                                                               Next
                                                                         Generation
                                                                        Content
     promote the film The   Last Exorcism




                                                          Produced by
19
                                            Property of Aegis Media. All rights reserved.
Next

     An Interactive YouTube game for Tipp-Ex
                                                                      Generation
                                                                     Content




                                                       Produced by
20
                                         Property of Aegis Media. All rights reserved.
The Wilderness Downtown experience for                                Next
                                                                     Generation
                                                                    Content
     Arcade Fire and Google Chrome




                                                      Produced by
21
                                        Property of Aegis Media. All rights reserved.
Next

     Limbo is a new ‘indie’ game for the Xbox 360
                                                                            Generation
                                                                           Content




                                                             Produced by
22
                                               Property of Aegis Media. All rights reserved.
The Flipboard iPad app makes your Facebook
                                                                                Next
                                                                          Generation
                                                                         Content
     and twitter feed look like a magazine




                                                           Produced by
23
                                             Property of Aegis Media. All rights reserved.
Flickr data shows places locals take photos                                Next
                                                                          Generation
                                                                         Content
     of, compared to places snapped by tourists




                                                           Produced by
24
                                             Property of Aegis Media. All rights reserved.
Next

     Mila’s Daydreams
                                                     Generation
                                                    Content




                                      Produced by
25
                        Property of Aegis Media. All rights reserved.
Next
                             Generation
                            Content




Property of Aegis Media. All rights reserved.
Next

     Facebook has over 500 million members
                                                                          Generation
                                                                   Social Media




                                                           Produced by
27
                                             Property of Aegis Media. All rights reserved.
Facebook accounts for one in every six UK
                                                                             Next
                                                                       Generation
                                                                Social Media
     internet page views




                                                        Produced by
28
                                          Property of Aegis Media. All rights reserved.
370,000 new twitter accounts are created each                                Next
                                                                            Generation
                                                                     Social Media
     day




                                                             Produced by
29
                                               Property of Aegis Media. All rights reserved.
16-24s in the UK do one fifth of their social                                 Next
                                                                             Generation
                                                                      Social Media
     networking through mobile




                                                              Produced by
30
                                                Property of Aegis Media. All rights reserved.
58% of social network users play at least one                                 Next
                                                                             Generation
                                                                      Social Media
     embedded game




                                                              Produced by
31
                                                Property of Aegis Media. All rights reserved.
Next

     Tweet about Uniqlo and get a discount
                                                                          Generation
                                                                   Social Media




                                                           Produced by
32
                                             Property of Aegis Media. All rights reserved.
Next
                             Generation
                        Technology




Property of Aegis Media. All rights reserved.
Next

     Foursquare’s biggest promo to date – 25% off                        Generation
                                                                     Location &
                                                                       Loyalty
     at Gap




                                                          Produced by
34
                                            Property of Aegis Media. All rights reserved.
Next
     Visa & McDonalds reward checkins on                                Generation
                                                                    Location &

     Brightkite                                                       Loyalty




                                                         Produced by
35
                                           Property of Aegis Media. All rights reserved.
Next
                                                             Generation

     Facebook launches Places                            Location &
                                                           Loyalty




                                              Produced by
36
                                Property of Aegis Media. All rights reserved.
Next
     Nike uses Facebook Places for their Destroyer                        Generation
                                                                      Location &

     Burrito give-away                                                  Loyalty




                                                           Produced by
37
                                             Property of Aegis Media. All rights reserved.
Next
                                                                        Generation

     Levi’s free print shop in San Francisco                        Location &
                                                                      Loyalty




                                                         Produced by
38
                                           Property of Aegis Media. All rights reserved.
Next
                             Generation
                            Content




Property of Aegis Media. All rights reserved.
Groupon’s promotion with Gap generated $11m                               Next
                                                                         Generation
     in revenue                                                    Effectiveness




                                                          Produced by
40
                                            Property of Aegis Media. All rights reserved.
Benz sold 205   Smart cars in 3 ½ hours on                                      Next
                                                                               Generation
                                                                         Effectiveness

     Taobao




                                                                Produced by
41
                                                  Property of Aegis Media. All rights reserved.
In-Game advertising for Gatorade increased
                                                                                Next
                                                                          Generation
                                                                    Effectiveness

     sales among gaming households by 24%




                                                           Produced by
42
                                             Property of Aegis Media. All rights reserved.
Halo: Reach generated $200m in sales in the
                                                                                Next
                                                                          Generation
                                                                    Effectiveness
     first 24 hours




                                                           Produced by
43
                                             Property of Aegis Media. All rights reserved.
The Plants   Vs. Zombies iPhone game generated                             Next
                                                                          Generation
                                                                    Effectiveness

     $1m in revenue in 9 days




                                                           Produced by
44
                                             Property of Aegis Media. All rights reserved.
Snoop Dogg has sold more than $200,000 worth
                                                                                   Next
                                                                             Generation
                                                                       Effectiveness
     of virtual goods across multiple social networks




                                                              Produced by
45
                                                Property of Aegis Media. All rights reserved.
Next
                                      Generation
                                  Location &
                                      Media
                                    Loyalty




     @




                       Produced by
46
         Property of Aegis Media. All rights reserved.

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Next Generation Media Quarterly October 2010

  • 1. Next Generation Location & Media Loyalty 1 Property of Aegis Media. All rights reserved.
  • 2. Next Generation Location & Media Loyalty … Produced by 2 Property of Aegis Media. All rights reserved.
  • 3. Next Generation Location & Media Loyalty The Next generation is… - technology transforming media - content accessible anywhere - people in control Produced by 3 Property of Aegis Media. All rights reserved.
  • 4. Next Generation People Property of Aegis Media. All rights reserved.
  • 5. 40% of the time Americans spend online is devoted to Next Generation just 3 activities – social networking, emailing, People and playing games Produced by 5 Property of Aegis Media. All rights reserved.
  • 6. 85% of 35-54s in the UK have access to the Next Generation People internet Produced by 6 Property of Aegis Media. All rights reserved.
  • 7. Next There are 420m people online in China... Generation People Produced by 7 Property of Aegis Media. All rights reserved.
  • 8. ...& 277m internet users in China access the Next Generation People internet through mobile Produced by 8 Property of Aegis Media. All rights reserved.
  • 9. Property of Aegis Media. All rights reserved.
  • 10. 19% of all phones shipped in Q2 2010 were Next Generation Mobile smartphones Produced by 10 Property of Aegis Media. All rights reserved.
  • 11. Nearly 300,000 Symbian devices were shipped Next Generation Mobile each day in Q2 2010 Produced by 11 Property of Aegis Media. All rights reserved.
  • 12. Google’s Android mobile operating system has Next Generation overtaken Apple’s iPhone operating system in Mobile market share Produced by 12 Property of Aegis Media. All rights reserved.
  • 13. Google has over 98% of the mobile search Next Generation Mobile market Produced by 13 Property of Aegis Media. All rights reserved.
  • 14. Amazon sold $1bn worth of goods through Next Generation Mobile mobile in the 12 months to June 2010 Produced by 14 Property of Aegis Media. All rights reserved.
  • 15. Next Generation Content Property of Aegis Media. All rights reserved.
  • 16. The Moment of Truth site aggregates Next Generation Content conversations for the Buick Regal Produced by 16 Property of Aegis Media. All rights reserved.
  • 17. eCommerce site Overstock bought the url Next Generation Content http://o.co for $350,000 Produced by 17 Property of Aegis Media. All rights reserved.
  • 18. A Brilliant YouTube takeover ad for The Next Generation Content Expendables Produced by 18 Property of Aegis Media. All rights reserved.
  • 19. A very entertaining Chatroulette stunt to Next Generation Content promote the film The Last Exorcism Produced by 19 Property of Aegis Media. All rights reserved.
  • 20. Next An Interactive YouTube game for Tipp-Ex Generation Content Produced by 20 Property of Aegis Media. All rights reserved.
  • 21. The Wilderness Downtown experience for Next Generation Content Arcade Fire and Google Chrome Produced by 21 Property of Aegis Media. All rights reserved.
  • 22. Next Limbo is a new ‘indie’ game for the Xbox 360 Generation Content Produced by 22 Property of Aegis Media. All rights reserved.
  • 23. The Flipboard iPad app makes your Facebook Next Generation Content and twitter feed look like a magazine Produced by 23 Property of Aegis Media. All rights reserved.
  • 24. Flickr data shows places locals take photos Next Generation Content of, compared to places snapped by tourists Produced by 24 Property of Aegis Media. All rights reserved.
  • 25. Next Mila’s Daydreams Generation Content Produced by 25 Property of Aegis Media. All rights reserved.
  • 26. Next Generation Content Property of Aegis Media. All rights reserved.
  • 27. Next Facebook has over 500 million members Generation Social Media Produced by 27 Property of Aegis Media. All rights reserved.
  • 28. Facebook accounts for one in every six UK Next Generation Social Media internet page views Produced by 28 Property of Aegis Media. All rights reserved.
  • 29. 370,000 new twitter accounts are created each Next Generation Social Media day Produced by 29 Property of Aegis Media. All rights reserved.
  • 30. 16-24s in the UK do one fifth of their social Next Generation Social Media networking through mobile Produced by 30 Property of Aegis Media. All rights reserved.
  • 31. 58% of social network users play at least one Next Generation Social Media embedded game Produced by 31 Property of Aegis Media. All rights reserved.
  • 32. Next Tweet about Uniqlo and get a discount Generation Social Media Produced by 32 Property of Aegis Media. All rights reserved.
  • 33. Next Generation Technology Property of Aegis Media. All rights reserved.
  • 34. Next Foursquare’s biggest promo to date – 25% off Generation Location & Loyalty at Gap Produced by 34 Property of Aegis Media. All rights reserved.
  • 35. Next Visa & McDonalds reward checkins on Generation Location & Brightkite Loyalty Produced by 35 Property of Aegis Media. All rights reserved.
  • 36. Next Generation Facebook launches Places Location & Loyalty Produced by 36 Property of Aegis Media. All rights reserved.
  • 37. Next Nike uses Facebook Places for their Destroyer Generation Location & Burrito give-away Loyalty Produced by 37 Property of Aegis Media. All rights reserved.
  • 38. Next Generation Levi’s free print shop in San Francisco Location & Loyalty Produced by 38 Property of Aegis Media. All rights reserved.
  • 39. Next Generation Content Property of Aegis Media. All rights reserved.
  • 40. Groupon’s promotion with Gap generated $11m Next Generation in revenue Effectiveness Produced by 40 Property of Aegis Media. All rights reserved.
  • 41. Benz sold 205 Smart cars in 3 ½ hours on Next Generation Effectiveness Taobao Produced by 41 Property of Aegis Media. All rights reserved.
  • 42. In-Game advertising for Gatorade increased Next Generation Effectiveness sales among gaming households by 24% Produced by 42 Property of Aegis Media. All rights reserved.
  • 43. Halo: Reach generated $200m in sales in the Next Generation Effectiveness first 24 hours Produced by 43 Property of Aegis Media. All rights reserved.
  • 44. The Plants Vs. Zombies iPhone game generated Next Generation Effectiveness $1m in revenue in 9 days Produced by 44 Property of Aegis Media. All rights reserved.
  • 45. Snoop Dogg has sold more than $200,000 worth Next Generation Effectiveness of virtual goods across multiple social networks Produced by 45 Property of Aegis Media. All rights reserved.
  • 46. Next Generation Location & Media Loyalty @ Produced by 46 Property of Aegis Media. All rights reserved.