Key stories, statistics and examples from the world of digital media, July - September 2010.
Complied by Dan Calladine, Head of Media Futures, Aegis Media.
dan.calladine[AT]aemedia.com
1. Next
Generation
Location &
Media
Loyalty
1
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2. Next
Generation
Location &
Media
Loyalty
…
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2
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3. Next
Generation
Location &
Media
Loyalty
The Next generation is…
- technology transforming
media
- content accessible anywhere
- people in control
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3
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4. Next
Generation
People
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5. 40% of the time Americans spend online is devoted to Next
Generation
just 3 activities – social networking, emailing, People
and playing games
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5
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6. 85% of 35-54s in the UK have access to the Next
Generation
People
internet
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6
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7. Next
There are 420m people online in China...
Generation
People
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7
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8. ...& 277m internet users in China access the
Next
Generation
People
internet through mobile
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8
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10. 19% of all phones shipped in Q2 2010 were Next
Generation
Mobile
smartphones
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10
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11. Nearly 300,000 Symbian devices were shipped Next
Generation
Mobile
each day in Q2 2010
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11
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12. Google’s Android mobile operating system has Next
Generation
overtaken Apple’s iPhone operating system in Mobile
market share
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12
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13. Google has over 98% of the mobile search
Next
Generation
Mobile
market
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13
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14. Amazon sold $1bn worth of goods through Next
Generation
Mobile
mobile in the 12 months to June 2010
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14
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15. Next
Generation
Content
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16. The Moment of Truth site aggregates Next
Generation
Content
conversations for the Buick Regal
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16
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17. eCommerce site Overstock bought the url
Next
Generation
Content
http://o.co for $350,000
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17
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18. A Brilliant YouTube takeover ad for The
Next
Generation
Content
Expendables
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18
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19. A very entertaining Chatroulette stunt to
Next
Generation
Content
promote the film The Last Exorcism
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19
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20. Next
An Interactive YouTube game for Tipp-Ex
Generation
Content
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20
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21. The Wilderness Downtown experience for Next
Generation
Content
Arcade Fire and Google Chrome
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21
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22. Next
Limbo is a new ‘indie’ game for the Xbox 360
Generation
Content
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22
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23. The Flipboard iPad app makes your Facebook
Next
Generation
Content
and twitter feed look like a magazine
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23
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24. Flickr data shows places locals take photos Next
Generation
Content
of, compared to places snapped by tourists
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24
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25. Next
Mila’s Daydreams
Generation
Content
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25
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26. Next
Generation
Content
Property of Aegis Media. All rights reserved.
27. Next
Facebook has over 500 million members
Generation
Social Media
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27
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28. Facebook accounts for one in every six UK
Next
Generation
Social Media
internet page views
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28
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29. 370,000 new twitter accounts are created each Next
Generation
Social Media
day
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29
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30. 16-24s in the UK do one fifth of their social Next
Generation
Social Media
networking through mobile
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30
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31. 58% of social network users play at least one Next
Generation
Social Media
embedded game
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31
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32. Next
Tweet about Uniqlo and get a discount
Generation
Social Media
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32
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33. Next
Generation
Technology
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34. Next
Foursquare’s biggest promo to date – 25% off Generation
Location &
Loyalty
at Gap
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34
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35. Next
Visa & McDonalds reward checkins on Generation
Location &
Brightkite Loyalty
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35
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36. Next
Generation
Facebook launches Places Location &
Loyalty
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36
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37. Next
Nike uses Facebook Places for their Destroyer Generation
Location &
Burrito give-away Loyalty
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37
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38. Next
Generation
Levi’s free print shop in San Francisco Location &
Loyalty
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38
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39. Next
Generation
Content
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40. Groupon’s promotion with Gap generated $11m Next
Generation
in revenue Effectiveness
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40
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41. Benz sold 205 Smart cars in 3 ½ hours on Next
Generation
Effectiveness
Taobao
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41
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42. In-Game advertising for Gatorade increased
Next
Generation
Effectiveness
sales among gaming households by 24%
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42
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43. Halo: Reach generated $200m in sales in the
Next
Generation
Effectiveness
first 24 hours
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43
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44. The Plants Vs. Zombies iPhone game generated Next
Generation
Effectiveness
$1m in revenue in 9 days
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44
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45. Snoop Dogg has sold more than $200,000 worth
Next
Generation
Effectiveness
of virtual goods across multiple social networks
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45
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46. Next
Generation
Location &
Media
Loyalty
@
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46
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