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INTERNSHIP	REPORT
TIEN NGUYEN
Copyright	©2016	The	Nielsen	Company.	Confidential	and	proprietary.
2
SELF-
INTRODUCTION EVALUATION
INTERNSHIP
OVERVIEW
AGENDA
Copyright	©2016	The	Nielsen	Company.	Confidential	and	proprietary.
3
SELF	- INTRODUCTION
DESIRE	TO	LEARN
EAGER	TO	GROW
Synthetic	
thinking
Technology
- driven
NGUYEN	HONG	THUY	TIEN
INTERNATIONAL	UNIVERSTY	– VIETNAM	NATIONAL	UNIVERSITY
Copyright	©2016	The	Nielsen	Company.	Confidential	and	proprietary.
4
PURPOSE	OF	PARTICIPATION
Importance
of Market
research
Cool,	strange	
experience
Opportunity	to	
approach	market	
research	area	and	
Nielsen
SELF	- INTRODUCTION
Copyright	©2016	The	Nielsen	Company.	Confidential	and	proprietary.
5
INTERNSHIP	OVERVIEW
Find	
store
Audit
Communicate
with	store	
owner
Wrong	address
Complaint
about sales
team
Huggies: Many
size and
variants
No	trust	
because	we	
are	new	
CHALLENGES
Copyright	©2016	The	Nielsen	Company.	Confidential	and	proprietary.
6
SOLUTIONS
INTERNSHIP	OVERVIEW
Find	
store
Communicate
with	store	
owner
- Overlook	the	map
- Actively	ask	passer/	
Call	store	owner
- Show	deep	
understand	obout	
their	display
- Show	empathy
Copyright	©2016	The	Nielsen	Company.	Confidential	and	proprietary.
7
3 big group
NB1, NB2, size S
Tã dán
Tã quần
Product Presence
>= 28
Group display
Eco: <=10
Regular: 16 - 22
Jumbo/ Big Jumbo: 28 - 44
….
Audit
SOLUTIONS
INTERNSHIP	OVERVIEW
Copyright	©2016	The	Nielsen	Company.	Confidential	and	proprietary.
8
INTERNSHIP	OVERVIEW
NSO
Sales/
Client
company
Store
owner
(Retailer)
WHAT	I	HAVE	
LEARNT?
INTEGRATED
OPEN
SIMPLE
Copyright	©2016	The	Nielsen	Company.	Confidential	and	proprietary.
10
EVALUATION
ROUND	1
INITIATION
ROUND	2
IMPROVEMENT
ROUND	3
REPEATED
Not	do	well
Enthusiastic
Do	well
Enthusiastic
Do	well	
Not	enthusiastic
Copyright	©2016	The	Nielsen	Company.	Confidential	and	proprietary.
11
RECOMMENDATION
HERITAGE	INFORMATION	SYSTEM
THANK	YOU

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