2. WHAT???
“ E N T E R TA I N A N D I N S P I R E
YOUNG PEOPLE, CELEBRATE AND
AMPLIFY THEIR LIVES AND BE THE
#1 PARTNER FOR THOSE WHO
WANT TO CONNECT WITH THEM”
3.
4. WHO???OUR AUDIENCE: MILLENNIALS. THEY ARE THE PLANET’S BIGGEST
GENERATION AGED AROUND 12 TO 35 (AROUND 2.5 BILLION) – THEIR
INFLUENCE IS GROWING AS THEY COME TO KNOW WHO THEY ARE
AND WHAT THEY’RE ABOUT.
THEY’RE GOING TO CHANGE THE WORLD – AND MTV WILL BE RIGHT
THERE WITH THEM, OUR FINGER ON THE PULSE.
5. COVERAGE
NATION-WIDE
PUBLIC SPOTS & HO-RE-CA
FAST-GROWING SUBSCRIPTION
COMING TO VIETNAM SINCE 1998 WITH MTV SOUTH EAST ASIA FEED,
MTV HAS BUILT A LONG REPUTATION IN VIETNAM AND BEEN CARRIED
BY IMPORTANT OPERATORS
MTV REACHES MORE THAN 4,500,000 HOUSEHOLDS ALL OVER VIETNAM
FAST-GROWING SUBSCRIPTION
6. BACKBONESBEING MANAGED BY IMC, MTV VIETNAM HAS GREAT OPPORTUNITIES
TO EXPAND COVERAGE AND TAKE ADVANTAGES OF IMC’S STRONG &
WIDE PORTFOLIOS.
8. 8
EVENTS AFTER EVENTS, CONCERTS
AFTER CONCERTS TO KICK MTV
BRAND OUT OF OUR TRADITIONAL
ON-AIR PLATFORM, BRING MTV
C L O S E R T O T H E H E A R T S O F
AUDIENCES - IN THE NAME OF MTV.
9. • MTV @ THE MOVIE PARTY
• MTV IS HERE CAMPAIGN
• M TUYET VOI - THE MTV SONG
• EMA 2015 CAMPAIGN
• MTV CONNECTION
• BATTLE OF THE BANDS
OUR BIGGEST HITS:
15. WE GO-ROUND THE CITY TO
ANNOUNCE THAT MTV IS
OFFICIALLY BACK, BRIGHTER AND
SHINIER THAN EVER. BE AWARED!
16. NUMBERS:
- 4 BIG CROWED SPOTS: NVH THANH NIEN, CINESTAR,
VIVO CITY, CRESCENT MALL
- TOTAL ATTENDEE: 6500
- TOTAL GIFTS SENT OUT: 5000
- VIBE ON SOCIAL: 179 POSTS
OTHER PLATFORMS:
- TMS|HTVC SENT OUT 3500 OF MTV GIFTS FOR CRM
- TRAILER: 2 SPOT/DAY ON HTVC SYSTEM, 5-8 SPOTS/
DAY ON TODAYTV, SNTV, MTV, YOUTV. TRAILER ON
TAXI
- PRINT ADS ON HTV MAG, TAP CHI DIEN ANH.
- TOTAL REACH: 10,000,000
19. THE SONG:
- MORE THAN 1,800,000 LISTENING CYCLES
THE MV:
- MORE THAN 2,700,000 VIEWS ONWARDS
TOTAL:
- PRESS: MORE THAN 80 ARTICLES & NEWS. ALL ARE
EARNED MEDIA.
- TALK ABOUT: MORE THAN 26,000,000 REACHES
- RE-SHARE AND RE-POST BY 25 MAIN & BIG ENT.
WEB SITE & 14 YOUTUBE CHANNELS.
21. WHAT MISSION? TO BRING VIETNAMESE
ARTISTS AND MUSIC TO THE WORLD.
AND YEAH, WE ACCOMPLISHED IT BY
ENDORSING SON TUNG M-TP TO THE
EMA 2015. AND HE WINS!~~!
22. THE VOTE:
- MORE THAN 2,600,000 VOTES
- MORE THAN 450 ARTICLES ON MAIN PRESS
THE SHOW:
- MORE THAN 4000 FANS TO STAY THROUGHOUT THE
HEAVY RAIN.
- MORE THAN 100 ARTICLES ON MAIN PRESS
- TALK ABOUT: APX. 15,000,000 REACHES AFTER 3 PHRASES
TOTAL:
- MORE THAN 550 ARTICLES (ONWARDS)
- TALK ABOUT: APX. 35,000,000 REACHES
- ENORMOUS SOCIAL BUZZ BOTH NATIONALLY AND
REGIONALLY (SOUTH EAST ASIA)
24. SPONTANEOUSLY STARTED BY THE MINI CONCERT FOR EMA
CAMPAIGN, MTV CONNECTION IS NOW ONE OF THE MOST
IMPORTANT PIECES OF MTV VIETNAM
25. THE FREE, MONTHLY CONCERTS ARE INDEED THE GREATEST
CONNECTIONS BETWEEN MTV, FANS AND THE BIGGEST,
BRIGHTEST ARTISTS OF V-BIZ.
26. WHEN IT COMES TO NUMBERS, MTV
CONNECTION IS THE KILLER. MORE
THAN 10,000 FANS TO COME IN OUR
LAST 2 CONCERTS. THE HEAT AND THE
VIBE OF SHOWS ARE GREATLY COVERED
BY PRESS AND SOCIAL. APPROXIMATELY
15,000,000 REACHES AND 200 NEWS/
ARTICLES FOR EACH EVENT.
28. NOT ONLY THE BATTLES BETWEEN THE YOUNG, ASPIRING
HIGHS CHOOL/COLLEGE BANDS THROUGHOUT VIETNAM, BUT
ALSO OUR OWN BATTLE TO WIN BACK THE HEARTS AND
SOULS OF SOON-TO-BE ARTISTS, BEFORE THEY ARE COOL.
29. THE 2015 BATTLE OF THE BANDS TOURNAMENT WAS IN A
DEMO SCALE, FOLLOWING FOOTPRINTS OF THE INFAMOUS
IMC’S VMU (VIETNAM MISS UNIVERSITY CONTEST) BUT IT’S
POSSIBLE TO APPROACH MORE THAN 20,000 STUDENTS IN
ALL THE LARGEST COLLEGES/ UNIVERSITIES
35. By allowing our audience to have an active role in our channel.
By creating the context for them to have fun and create their own content.
By keeping the messages short and bite sized, just like they are used to consume information.
By toning down the corporate talk and being more human.
By being super visual and not demanding concentration or effort from their side.
By not trying too hard to “sell” to them and instead show them what we are about.
By taking risks and being completely different from what other channels look like.
By being honest and ironic and by not taking ourselves too seriously.
WE WILL KILL BORING
36. LESS TALKING. MORE REPLYING.
LET’S OPEN UP MTV TO OUR
AUDIENCE AND USE THE LANGUAGE
THEY USE. LET’S PUSH IT.
MTV LOOKS AND FEEL WILL
DRAMATICALLY CHANGE TO
BE THE MOST VIBRANT,
RELEVANT, AND CURRENT
TO THE YOUNG.
37. A WHOLE NEW SCHEDULE WITH BIGGER, BRIGHTER, COOOOOLER
STAGE AND PERFORMANCE AND MANY, MANY SPECTACULAR IDEAS
WILL LEVEL-UP CONCERTS OF MTV CONNECTION. THE SHOW WILL
SURE BE SO AMAZING BECAUSE WE INTEND TO MAKE OUR DEAR
FANS CRY, IN A MONTHLY BASIS.
38. THE CONTEST/TOURNAMENT SHOW WILL TAKE PLACE OVER COLLEGE
CENTERS IN VIETNAM. BESIDES TARGETING 20,000 OF NATIONAL
STUDENT BODY, OUR AMBITION IS BRINGING BACK THE CULTURE OF
POP-ROCK BANDS AND NURTURING THE AUTHENTIC, ORIGINAL,
FRESH, AND UN-POLISHED TALENTS.
39. PHENOMENAL MUSIC FESTIVAL FEATURING
REGIONAL & LOCAL SUPERSTARS AND THE MOST
ICONIC, TRIPLE-A ARTISTS FROM US-UK AND K-POP.
