Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
PECHA
KUCHA
20 SLIDES
20 SECONDS
WHY CONTENT
MARKETING SUCKS!
CONTENT MARKETING
THE MARKETING AND BUSINESS PROCESS
FOR CREATING AND DISTRIBUTING
RELEVANT AND VALUABLE CONTENT TO
ATTRAC...
NOTHING NEW
WHAT CHANGED
NEW CHANNELS AND
DISTRIBUTION
DISCLAIMER
THE PROBLEM
OVERLOAD
JUST SHUT THE FUCK UP
JUST SHUT THE FUCK UP
PLEASE - LESS BULLSHIT
WE ARE THE MARKETING
MATRIX TYPES
AUDIENCE
NOT COMPLETELY USELESS
BE DIFFERENT
UNDERSTAND THE HOW JIGSAW
KNOW THEM...& BREAK THEM
ACCEPT - NOT ALL EQUAL
WHAT CAN WE DO
1. Understanding our audience’s world: their pains, pleasures, loves/hates,
desires and ambitions.
2. Revie...
OH AND EMBRACE THE NEW
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
Pecha kucha and effective business presentations
Next
Upcoming SlideShare
Pecha kucha and effective business presentations
Next
Download to read offline and view in fullscreen.

3

Share

Why Content Marketing Sucks - A Pecha Kucha Presentation

Download to read offline

Looking at everything that is wrong with content marketing and how we as an agency at wwww.rawnet.com look at things differently.

Related Books

Free with a 30 day trial from Scribd

See all

Why Content Marketing Sucks - A Pecha Kucha Presentation

  1. 1. PECHA KUCHA 20 SLIDES 20 SECONDS
  2. 2. WHY CONTENT MARKETING SUCKS!
  3. 3. CONTENT MARKETING THE MARKETING AND BUSINESS PROCESS FOR CREATING AND DISTRIBUTING RELEVANT AND VALUABLE CONTENT TO ATTRACT, ACQUIRE, AND ENGAGE A CLEARLY DEFINED AND UNDERSTOOD TARGET AUDIENCE – WITH THE OBJECTIVE OF DRIVING PROFITABLE CUSTOMER ACTION.
  4. 4. NOTHING NEW
  5. 5. WHAT CHANGED
  6. 6. NEW CHANNELS AND DISTRIBUTION
  7. 7. DISCLAIMER
  8. 8. THE PROBLEM
  9. 9. OVERLOAD
  10. 10. JUST SHUT THE FUCK UP
  11. 11. JUST SHUT THE FUCK UP
  12. 12. PLEASE - LESS BULLSHIT
  13. 13. WE ARE THE MARKETING
  14. 14. MATRIX TYPES
  15. 15. AUDIENCE
  16. 16. NOT COMPLETELY USELESS
  17. 17. BE DIFFERENT
  18. 18. UNDERSTAND THE HOW JIGSAW
  19. 19. KNOW THEM...& BREAK THEM
  20. 20. ACCEPT - NOT ALL EQUAL
  21. 21. WHAT CAN WE DO 1. Understanding our audience’s world: their pains, pleasures, loves/hates, desires and ambitions. 2. Review resources to see what can be repurposed to provide real value to your audience. 3. Create a unique experience that has clients raving: feeling, inviting friends, showing off, appearing significant. 4. Use channels and create mechanisms that would make it super easy to share with friends.
  22. 22. OH AND EMBRACE THE NEW
  • DaynaVeraguth

    Feb. 7, 2016
  • bcurious

    Jan. 19, 2016
  • advertime

    Oct. 17, 2015

Looking at everything that is wrong with content marketing and how we as an agency at wwww.rawnet.com look at things differently.

Views

Total views

1,029

On Slideshare

0

From embeds

0

Number of embeds

4

Actions

Downloads

4

Shares

0

Comments

0

Likes

3

×