This document discusses designing innovation cultures. It introduces Nick Jankel and wecreate, which helps organizations co-create positive change through purpose-driven innovation. The document outlines 10 drivers of natural innovation capacity, including openness to diversity, providing spaces for challenging assumptions, empowering mavericks to question norms, clarifying purpose, motivating through mastery and meaning, establishing principles to guide breakthrough thinking, making small changes to processes, focusing on breakthrough outcomes, sharing lessons learned, and committing to breakthrough leadership. The overall message is that innovation culture depends more on organizational culture than other factors.

1. @NICKWECREATE
SWITCHED ON
CULTURE
DESIGNING INNOVATION CULTURES FOR GOOD
NICK JANKEL, WECREATE
IRISS
APRIL 2012

2. wecreate enlightens,
empowers and enables
change-makers to co-
create a radically better
world.
We do this through purpose-
driven innovation. org design.
masterclasses. intensive training.
high-impact coaching. leadership
development.

5. WHAT ATTRACTS YOU MOST TO THIS
SESSION?
HOW DOES THIS TOPIC CONNECT WITH
YOUR GOALS & AMBITIONS?

6. INNOVATION
NOT REALLY ABOUT ‘GETTING’ NEW IDEAS
OR SOLUTIONS

7. PERMISSION
TO CHALLENGE CONVENTIONAL THINKING

8. LET GO
OF THE OLD IDEAS

9. ALLOW
NEW IDEAS ALREADY IN THE TEAM TO FLOW

11. The Breakthrough Switch
Breakthrough
Problem Opportunity
What is the problem, in human terms? What kind of headline ideas could seize this opportunity ?
Conventional Breakthrough
Proposition Proposition
What is the current proposition [programme offer, policy idea, campaign What proposition [programme offer, policy idea, campaign message, impact
message, impact model, org process] that leads to this problem? model, org process] that emerges from this insight?
Assumptions Breakthrough
Insights
What do we have to believe to generate and validate this proposition? What is a more insightful, future-positive belief?
© wecreate 2012

12. 12
A BILLION PEOPLE DO NOT
HAVE CLEAN WATER -
CHOLERA EPIDEMICS KILL
HUNDREDS OF THOUSANDS

13. Cholera
Breakthrough
Problem Opportunity
What is the problem, in human terms? What kind of headline ideas could seize this opportunity ?
A billion people do not have clean
water - cholera epidemics kill The Folded Sari
hundreds of thousands.
Breakthrough
Proposition Proposition
What is the current proposition [product offer, business model, org process] What value proposition [product offer, business model, org process]
that leads to this problem? emerges from this insight?
Raise money to buy and deliver Piggy-back on existing equipment and focus
equipment (drill boreholes, pumps, investment on empowering and enabling
lifestraws) to provide water. More people (with media tools, comms etc) to use it
investment needed to maintain in new ways to increase health - virally.
technology.
Assumptions Breakthrough
Insight
What do we have to believe to generate and validate this proposition? What is a more insightful, future-positive belief?
Technology & infrastructure solve problems. Existing equipment can be re-purposed to
Money solves problems. solve problems.
The people need help. The people need empowerment.
.
© wecreate 2012

14. 14

15. The Breakthrough Switch
Breakthrough
Problem Opportunity
What is the problem, in human terms? What kind of headline ideas could seize this opportunity ?
ORDER ORDER
Conventional Breakthrough
Proposition Proposition
RESEARCH
What is the current proposition [programme offer, policy idea, campaign
message, impact model, org process] that leads to this problem?
REFINE
What proposition [programme offer, policy idea, campaign message, impact
model, org process] that emerges from this insight?
RIGOUR RIGOUR
Assumptions Breakthrough
Insights
What do we have to believe to generate and validate this proposition? What is a more insightful, future-positive belief?
CHAOS © wecreate 2012

16. The Breakthrough Switch
Breakthrough
Problem Opportunity
What is the problem, in human terms? What kind of headline ideas could seize this opportunity ?
ORDER ORDER
Conventional Breakthrough
Proposition Proposition
What is the current proposition [programme offer, policy idea, campaign What proposition [programme offer, policy idea, campaign message, impact
THE EXTENT OF THE
message, impact model, org process] that leads to this problem? model, org process] that emerges from this insight?
BREAKTHROUGH
DEPENDS ON HOW DEEP
WE ARE WILLING TO GO Breakthrough
Assumptions
Insights
TO MAKE THE SWITCH
What do we have to believe to generate and validate this proposition? What is a more insightful, future-positive belief?
CHAOS © wecreate 2012

17. OUTCOMES
ARE CORRELATED TO CULTURE ABOVE ELSE

18. DESIGN
A CULTURE TO CREATE BREAKTHROUGH
INNOVATION

19. WHAT DOES AN INNOVATION CULTURE
LOOK & FEEL LIKE?
WHAT DOES AN INNOVATION BLOCKING
CULTURE LOOK & FEEL LIKE?

20. TENSION
RISK & RETURN
CREATIVITY & CONTROL
FREEDOM & FUNDING CONSTRAINTS
EXPERTISE & ENTHUSIASM

21. 10
DRIVERS
OF OUR NATURAL INNOVATION CAPACITY

22. 1
OPEN UP
DESIGN FOR CROSS-POLLINATION, CHANCE
ENCOUNTERS & DIVERSITY

24. “That’s the real lesson:
Chance favors the
connected mind.”
STEVEN JOHNSON

25. “Ultimately, diversity contributes not
just by adding different perspectives
to the group but also by making it
easier for individuals to say what
they really think. [...] Independence
of opinion is both a crucial ingredient
in collectively wise decisions and one
of the hardest things to keep intact.
Because diversity helps preserve that
independence, it’s hard to have a
collectively wise group without it.”
JAMES SUROWIECKI

26. 2
SPACE
DESIGN SANCTIONED SPACES & PLACES TO
CHALLENGE ASSUMPTIONS, MAKE
CONNECTIONS & CONVENE
CONVERSATIONS

27. 3
CHALLENGE
INVITE, EMPOWER & EMBRACE MAVERICKS,
INSIDE & OUTSIDE ORG TO QUESTION
EVERYTHING SAFELY & SMARTLY

28. 4
INTENT
MAKE SURE EVERYONE KNOWS EXACTLY
WHY THEY ARE INNOVATING (TACIT &
EXPLICIT)

29. 5
MMMOTIVATE
DESIGN, RECRUIT & EVALUATE FOR
MASTERY, MEANING & MEMBERSHIP

30. 6
THUMB
DESIGN PRINCIPLES (OR HEURISTICS) THAT
GUIDE BREAKTHROUGH THINKING & ACTION

32. 7
PIGGY BACK
MAKE SMALL CHANGES IN EXISTING
MEETINGS, TEMPLATES AND PROCESSES TO
STEER TOWARDS BREAKTHROUGH
THINKING

33. 8
FOCUS
DESIGN CHECK LISTS THAT ‘PULL THROUGH’
BREAKTHROUGH THINKING & ACTION

35. 9
LEARN
DESIGN WAYS FOR BREAKTHROUGH
INNOVATION TO BE CAPTURED, SHARED &
AMPLIFIED

36. 10
COMMIT
BREAKTHROUGH INNOVATION IS
BREAKTHROUGH LEADERSHIP (AND VICE
VERSA)
TRUST PEOPLE & OUTCOMES

37. The pioneering Find out more
creative leadership about this and our
innovation and
& collaboration leadership
coaching training at
programme www.wecreate.cc

38. CONNECT
NICK@WECREATE.CC
WECREATE.CC: TRAINING, COACHING, ORG DESIGN
NICKJANKEL.COM: LIFE SWITCHED ON