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XEODesign© 2016 XEODesign, Inc. All Rights Reserved
Empathy
Environment
VR
AltSpace VR
July 11, 2017
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
Nicole Lazzaro VR Developer
Expert on VR Emotion and Engagement
Making VR Fun
@NicoleLazzar
o
• Game Developer
• Programmer
• Filmmaker
• Emotion
• Stanford Psychology
• 1st iPhone Game
VR Experience
Rainforest 3D 360 VideoXEODesign®
XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary
VR Serious
Games
“New findings from
Stanford researchers show
that people who were
immersed in a three-
dimensional virtual forest
and told to saw through a
towering sequoia until it
crashed in front of them
later used less paper in
the real world than people
who only imagined what
it's like to cut down a tree.”
“[It will] make them feel more personally accountable or
responsible for the damage that occurred."
Experience New Perspective
Notes on Blindness, Archer’s Mark
XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary
XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary
XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary
XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary
XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary
XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary
Serious Games
Experience
Tilt World an award
winning game on
iOS plants trees
with a real time
Impact Map.
Players have
planted 16,000
trees on
Madagascar.
iOS App Store: http://bitly.com/TiltWorld
Trailer: https://www.youtube.com/watch?v=sCWmy0T73d4
Tilt World Eco-RecoveryXEODesign®
Follow the White Rabbit
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
WTF?Where’s the Fun?
Hint Presence is Not the Same as Fun
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
The 4 Keys
Each emotion has a function
• Curiosity > explore
• Frustration > goal
• Amusement > social bond
• Satisfaction > value
Ways we trigger these
emotions are different in
VR
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
The 4 Keys to Fun
Easy Fun Micro
Loop
Hard Fun Main Loop
People Fun Social
Engagement Loop
Serious Fun Meta
Loop
The 4 Keys to Fun Increases Engagement
Use the 4 Keys to Fun: Best selling games allow players to move between different kinds of play.
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
4 Keys
Escape The Micro Loop of Gameplay
VR Goal
Frustration
Core Loop
VR Collection
Desire
Meta Loop
4 Keys to Fun
Beyond novelty offer more kinds of VR fun
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
VR is HOT
VR Emotions
• Deeper
• Stronger
• More Personal
VR Creates Strong Emotions
The Player is the protagonist
VR
Books
Movies
Games
More realistic than any communication medium we’ve ever invented
XEODesign© 2016 XEODesign, Inc. All Rights Reserved
4 Crayons
VR
VR Design is More Architecture than Film
© 2017 XEODesign, Inc. All Rights Reserved
@NicoleLazzaro
Nicole@xeodesign.com
XEODesign.comFree Download
4K2F.com
*WTF
?Where’s the Fun?
Follow the
White
Rabbit

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VR Emotions and the 4 Keys to Fun Engagement

  • 1. XEODesign© 2016 XEODesign, Inc. All Rights Reserved Empathy Environment VR AltSpace VR July 11, 2017
  • 2. XEODesign© 2016 XEODesign, Inc. All Rights Reserved Nicole Lazzaro VR Developer Expert on VR Emotion and Engagement Making VR Fun @NicoleLazzar o • Game Developer • Programmer • Filmmaker • Emotion • Stanford Psychology • 1st iPhone Game
  • 3. VR Experience Rainforest 3D 360 VideoXEODesign®
  • 4. XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary VR Serious Games “New findings from Stanford researchers show that people who were immersed in a three- dimensional virtual forest and told to saw through a towering sequoia until it crashed in front of them later used less paper in the real world than people who only imagined what it's like to cut down a tree.” “[It will] make them feel more personally accountable or responsible for the damage that occurred."
  • 5. Experience New Perspective Notes on Blindness, Archer’s Mark
  • 6. XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary
  • 7. XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary
  • 8. XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary
  • 9. XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary
  • 10. XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary
  • 11. XEODesign© 2016 XEODesign, Inc. Confidential and Proprietary Serious Games Experience Tilt World an award winning game on iOS plants trees with a real time Impact Map. Players have planted 16,000 trees on Madagascar. iOS App Store: http://bitly.com/TiltWorld Trailer: https://www.youtube.com/watch?v=sCWmy0T73d4
  • 14. XEODesign© 2016 XEODesign, Inc. All Rights Reserved WTF?Where’s the Fun? Hint Presence is Not the Same as Fun
  • 15. XEODesign© 2016 XEODesign, Inc. All Rights Reserved The 4 Keys Each emotion has a function • Curiosity > explore • Frustration > goal • Amusement > social bond • Satisfaction > value Ways we trigger these emotions are different in VR
  • 16. XEODesign© 2016 XEODesign, Inc. All Rights Reserved The 4 Keys to Fun Easy Fun Micro Loop Hard Fun Main Loop People Fun Social Engagement Loop Serious Fun Meta Loop The 4 Keys to Fun Increases Engagement Use the 4 Keys to Fun: Best selling games allow players to move between different kinds of play.
  • 17. XEODesign© 2016 XEODesign, Inc. All Rights Reserved 4 Keys Escape The Micro Loop of Gameplay VR Goal Frustration Core Loop VR Collection Desire Meta Loop 4 Keys to Fun Beyond novelty offer more kinds of VR fun
  • 18. XEODesign© 2016 XEODesign, Inc. All Rights Reserved VR is HOT VR Emotions • Deeper • Stronger • More Personal VR Creates Strong Emotions The Player is the protagonist VR Books Movies Games More realistic than any communication medium we’ve ever invented
  • 19. XEODesign© 2016 XEODesign, Inc. All Rights Reserved 4 Crayons VR VR Design is More Architecture than Film
  • 20. © 2017 XEODesign, Inc. All Rights Reserved @NicoleLazzaro Nicole@xeodesign.com XEODesign.comFree Download 4K2F.com *WTF ?Where’s the Fun? Follow the White Rabbit