Using Fun to Drive Social Distribution of iPhone Games
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Nicole Lazzaro of XEODesign presents Using Fun to Drive Social Distribution of iPhone Games. At the iGames Summit March 19, 2009 in San Francisco Tilt Sneak Peek: http://youtube.com/xeodesign
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Using Fun to Drive Social Distribution of iPhone Games
- 1. Using Fun to Drive Social Distribution of iPhone Games Nicole Lazzaro, President XEODesign, Inc. iGames Summit March 19, 2009 Twitter: @nicolelazzaro #igsummit2009 XEODesign Putting Emotion into Play ® ™
- 2. XEODesign The 4 Keys to More Emotion Winner Best Game 2007 Tilt the first iPhone accelerometer game
- 3. Massively Social Online Game a game the whole world would play
- 6. Simple A B Technology Adoption Curve Number of players Mass Market Diffusion of Innovation , Everett Rogers Crossing the Chasm , Geoffrey Moore Smaller, still tasty fish! Time Beyond Harry’s FOF! The Social Web
- 7. Appealing Fantasy number of players ? Type of Challenge
- 8. Area Under the Curve Matters number of players A B C D Type of Challenge Wanna play?
- 10. Massively Social Online Game how can we make a game the whole world would play?
- 14. Number of Friends: Linked In Group Quest
- 15. Do you play “follow the leader” to increase your personal hype quotient? What would encourage idea exchange? Personal Hype Quotient
- 16. People Fun Feeling of being closer TattleTalz.com More than “ Social Capital” And information Winner Best Game 2008
- 19. Tilt Factor
- 21. Tilt: an adventure in 1.5 dimensions Over the shoulder play youtube.com/xeodesign
- 22. Frictionless: TattleTalz Number of invites and gameplay at each step Login 1.Discover 2. Sample 3. Play 4. Invite 5.Convert 6. Retain 6 stages of adoption for viral games Invite Accept AddTTL AddTTL Tweet #TTZ x2 Login for more points invites accept actives Your results may vary. ;) free to play pay Facebook Individual invites Twitter 2 posts need trust need feedback 15:2 (13%) 1:25 (2,500%) 1:200 (20,000%) player friend
- 23. Funnel: Photo Tag Minimum Number of Clicks
- 27. Fiero Curiosity Relaxation 3. Serious Fun: Creating Value Amusement 4. People Fun: Socialize 1. Hard Fun: Accomplishment 2. Easy Fun: Imagination
- 28. The 4 Fun Keys 30 emotions from gameplay Hard Fun Fiero People Fun Amusement Easy Fun Curiosity Serious Fun Relaxation emotion < choice < mechanic > choice > emotion whitepapers: xeodesign.com
- 30. Serious Fun: Brain Baths
- 31. People Fun: Pet Society Gratitude, Schadenfreude, Naches Rich choices between players Competition Cooperation Gifting Mentorship
- 32. People Fun: Photo Tag Amusement Personalize Tease Social Tokens http://apps.facebook.com/supertagphotos/
- 34. Wakes up
- 35. Wakes up
- 36. Wakes up
- 37. Wakes up
- 38. Wakes up
- 40. Viral Distribution ties Social Mechanics and Global Play
- 41. MMO MSO Lazzaro GDC 2008
- 44. Keys to Social Play Emotion drives distribution 1. Everyone Plays Gameplay Social Goods Services 2. Amadari: Social Emotions 3. Tilt Factor : Increase # of Players Features to build now $MTX 4. PX
- 46. Flip
- 47. Tilt Tilt Fun with all 4 Keys
- 48. The 4 Fun Keys Everyone has fun playing Hard Fun Fiero People Fun Amusement Easy Fun Curiosity Serious Fun Relaxation emotion < choice < mechanic > choice > emotion whitepapers: xeodesign.com
- 49. World at night